Category Archives: Facebook

20 Ways to Engage More in 2012

Posted on January 7, 2012 by Michael Carney

If you’re a typical marketer, your tendency will be to use Facebook, Twitter or Google Plus for a one-way stream of information about yourself and your products. #socialmediafail Umm — they’re called “social networks” for a reason. The idea is … Continue reading →

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Social Media Predictions for 2012

Posted on January 1, 2012 by Michael Carney

Awareness, Inc. has just released a white paper entitled “2012 Social Marketing & New Media Predictions”, comprising predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. Here are ten comments that caught our eye: “Social … Continue reading →

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Fifteen Seconds of Fame

Posted on November 23, 2011 by Michael Carney

It’s a cute but cautionary tale: tiny Swiss village goes global by promising real-world fame to virtual travellers.  As reported by Creativity Online, the tiny village of Obermutten became a social sensation on Facebook by offering an ego-boost incentive to … Continue reading →

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Upcoming Enhancements from Facebook

Posted on October 30, 2011 by Michael Carney

At Facebook’s September F8 Developer conference, CEO Mark Zuckerberg introduced a range of new features tied around the Open Graph protocol. What’s Open Graph? A clunky name for the software hooks that enable developers to link their website content back … Continue reading →

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Facebook Contests

Posted on June 21, 2011 by Michael Carney

Thinking of running a contest on Facebook? Then here are seven questions you need to consider: Do you know Facebook’s rules, which govern the running of competitions and sweepstakes on the site? Do you have the time and resources to … Continue reading →

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