Category Archives: Google+

Newsflash: Google Search just went Social

Hot off the press TODAY from Mashable: Google Merges Search and Google+ Into Social Media Juggernaut As Google Fellow Amit Singhal noted on the Official Google Blog: “We’re transforming Google into a search engine that understands not only content, but … Continue reading

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20 Ways to Engage More in 2012

If you’re a typical marketer, your tendency will be to use Facebook, Twitter or Google Plus for a one-way stream of information about yourself and your products. #socialmediafail Umm — they’re called “social networks” for a reason. The idea is … Continue reading

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Social Media Predictions for 2012

Awareness, Inc. has just released a white paper entitled “2012 Social Marketing & New Media Predictions”, comprising predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. Here are ten comments that caught our eye: “Social … Continue reading

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How to add Multiple Admins to Google Plus

When Google Plus pages for Business were launched in November, there were a few omissions — and the most glaring was the ability to add multiple administrators. Up until earlier this week, if you wanted someone else to contribute to … Continue reading

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Google Plus: Seven Compelling Reasons Why Businesses Must Be There, NOW

Do we really need another social network? That must be the question for many businesses, already stretched trying to keep up with Facebook, Twitter, LinkedIn and many more. The answer is a resounding YES, if that additional social network is … Continue reading

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Will Google Favour Its Social Circles?

Once again we’re seeing a gold rush mentality on the internet, as brands rush to claim their social identity on Google+. AdAge Digital reports on the rush, and the motivation behind this latest lemming-like stampede: Google has long told marketers … Continue reading

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What Can Google Do?

Neil Vidyarthi makes some pertinent points on SocialTimes.com when he asks “what can Google Plus possibly do to make you switch from Facebook?” Google Plus was in fact the first major, concerted social product released after CEO Larry Page tied every … Continue reading

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Google+ Pages for Business Launches Today

Finally, Google+ has launched Google+ Pages for Business. To bring you up to speed with this new offering, we’ve just launched our newest ecourse, Marketing Through Google+. Click here for details. Oh, and check out this video to whet your … Continue reading

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New “What’s Hot” feature from Google Plus

Google+ shares some of the stuff behind the scenes with its new “What’s Hot” feature. Details via the video and on your own Google+ page.

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Google+: Because one size doesn’t fit all

You’d be forgiven for thinking that the last thing we need is yet another social networking diversion. Sheesh — Facebook has more than 750 million users, isn’t that enough already? Actually, despite Facebook’s seemingly unassailable head start Google’s newest social … Continue reading

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