Whilst working on our Social Media Marketing courses we’ve come across those who just want to cut to the chase — “how do I get myself set up on Facebook NOW and start attracting fans?”
For them, and for those of you who’ve completed one of our Social Media Marketing courses and now want some hands-on guidance to help you build your presence on Facebook, we’ve developed this twelve-step programme — which we’re releasing over four weeks, complete with demonstration videos, practical advice, resources and real-world examples.
The twelve steps covered in the Facebook Kickstart programme:
WEEK ONE:
1. Set yourself up on Facebook
We show you how to sign yourself up personally to Facebook, identify what information you should keep to yourself (and how to manage the ever-changing privacy settings) and what info you should make public. Then we step you through the process of creating a page for your brand(s) — it’s not easy as it looks, and there are some options which (if you make the wrong choices) can significantly limit your ability to customise your Facebook presence.
We also talk about the danger of having your organisation’s pages administered by just one individual — what if that person leaves or has an accident? — and show you how to overcome the problem.
And we help you choose your Facebook voice. How can you translate your brand personality into a consistent voice on Facebook? We talk you through the options and recommend what you need to do to make your brand come alive on Facebook — even if more than one person is regularly posting your updates.
2. Check out your competitors & your category
Once you’re established on Facebook, you need to find out what (if anything) your competitors are already doing on the social network — and what clever things others are doing in your product category, whether locally or internationally. We’ll also show you how to set up an online listening post that requires just ten minutes a day to keep you informed.
3. NEW: Taking Advantage of Facebook’s Timeline format
From March 31 2012, all Facebook business pages have been converted to Timeline format. In this newly-updated section of the course, we show you what you need to do to publish effectively to Timeline.
WEEK TWO:
4. Add extra product tabs & features
Unless your Facebook presence is purely philanthropic, your end goal is probably to promote stuff to your visitors (and perhaps even sell some of it). We explore some of the options available to you on Facebook (including setting up your own online store within Facebook).
5. Add content to your tabs
Before you start attracting visitors to your Facebook pages, you’ll want to provide something for them to look at when they get there. We look at how you can flesh out your tab pages quickly, using materials you prepared earlier (and even other peoples’ content that you can legitimately re-use).
6. Build a simple Facebook App
Applications are a popular way to punch above your weight on Facebook. We introduce you to some simple applications that you could use to get yourself noticed on the site and step you through the app-creation process.
WEEK THREE:
7. Add a few followers
When anyone creates a new page on Facebook, the page starts out with 0 followers. We show you some smart ways to avoid the difficulty of trying to attract followers when it looks like you’re Norman NoFriends.
8. Claim your username
Once your page has 25 friends on Facebook, you can create a customised user address such as www.facebook.com/yourbrand. We show you how.
9. Use Facebook Ads to start attracting real followers
The objective of your Facebook presence is to develop a relationship with your fans and followers — but first you have to attract them. We explore some of the ways you can do that, including how to use Facebook Ads to speed up the early part of the process.
WEEK FOUR:
10. Start posting
Once you have some real customers and prospects following you, it’s time to start talking with them. We discuss how often you should be adding content to your Facebook pages and how you should structure your content for maximum effectiveness.
11. Connect & Share
Now that you have an operating presence on Facebook, it’s time to connect it with the rest of your digital world. We show you how to use Facebook Social Plugins to link your other web activities to Facebook and how to use Open Graph protocols and metatags to share your content. We also show you how to minimise your workload by automating the process of cross-posting to and from Facebook, Twitter, blogs and other common platforms.
12. Start stalking & commenting
Marketing your brand on Facebook isn’t only about writing to your own pages. We show you how to browse Facebook and get noticed; and then attract the interested and curious back to your own social hideout.
WHAT YOU SHOULD ACHIEVE AS A RESULT OF THIS 12-STEP PROGRAMME
A working presence on Facebook, with a solid foundation for continuing to build a following through the site.
WHO SHOULD PARTICIPATE IN THIS PROGRAMME
- Anyone who understands the principles of social media and wants to create an effective presence for their brand, organisation or cause on Facebook
- Those who have already completed our Social Media Marketing course and now want a step-by-step programme for setting themselves up on Facebook
PROGRAMME CREATOR
The Facebook Kickstart programme has been developed by Michael Carney
TIMING
This course begins on Wednesday 6 June.
This four-part eCourse is available for $397 +GST. However we offer an Early Bird Discount of $100 for payments received by May 30.
Bookings are confirmed on receipt of payment, which can be by cheque, bank deposit or credit card. We can raise an invoice in advance if you need it.
To reserve your place in this course, please pay by Visa or Mastercard through Australian processor PayMate by clicking here.
If you would prefer to pay by cheque or bank deposit, or require an invoice before making payment, please send an email to info(at)socialmedia.org.nz with details of your request.
(The service provider will be shown as Netmarketing Services Limited in your transaction and on your credit card statement).
WHAT HAPPENS NEXT?
1. Your booking will be confirmed by email (if you have not received a confirmation within 24 hours, feel free to email info(at)socialmedia.org.nz).
2. On Wednesday June 6 you will be supplied by email with the first part of your Facebook Kickstart programme.
3. Follow-up lessons will be sent out over subsequent weeks.