Do we really need another social network? That must be the question for many businesses, already stretched trying to keep up with Facebook, Twitter, LinkedIn and many more.
The answer is a resounding YES, if that additional social network is Google Plus (also known as Google+) — and here are seven compelling reasons why YOU need to be using Google Plus for YOUR business NOW:
- It will improve your ranking on Google Search.
Google is already “experimenting” with making clicks on +1 buttons one of the more than 200 signals informing its search algorithm, according to a company spokesperson. But it could go much further and factor in the number and size of your “circles” — the pools of Google+ users following a brand — as well as how widely its Google+ content is being shared. YOUR challenge is to build a worthwhile presence on Google Plus NOW, ahead of Google’s search expansion.
- Early Adopters get the most benefit
Just imagine how much more effective a profile you’d now have on Facebook if you could have been there from the very beginning, attracting followers and building relationships! Leading brands have been very quick to set up Google plus pages; their worry is that early adopters will reap the search benefits, while others will be buried by those who have collected more +1s. If you hurry, YOU can be a fast follower too.
- Google Plus is the fastest growing social network ever
According to comScore, Google+, launched by the Internet search and advertising giant on June 28, had 25 million unique visitors within a month.In comparison, it took other social networks much longer to reach 25 million users: 22 months for Myspace, 33 months for Twitter and 37 months for Facebook. And that runaway growth continues. How fast are YOU at seizing the day before Google Plus gets too crowded?
- Google is adding a “social layer” to everything it does
Google CEO Larry Page just changed the rules. He recognised that social has become the most popular game in town, with users spending much more time on their social networking than they do on searching. Google needs to go social or risk daming its revenue streams; so now a quarter of every Google staffer’s bonus depends on the company’s success or failure in social media. That’s why they’re throwing everything they’ve got into Google Plus — and why YOU need to be firmly embedded in that social layer as well.
- The Customer is now In Control
All the surveys are saying the same thing: consumers trust each other more than they trust you. 90% trust recommendations from people they know, according to a Nielsen global study, whilst 70% are prepared to believe consumer opinions posted online — the same as Brand Websites and ahead of TV advertising (62%) or online banner ads (33%). If you don’t start to build social relationships with your customers wherever you can, how can you be sure they will recommend YOU when the time comes?
- Content Can Be Shared
If you’re going to the trouble of creating content for your blog, Facebook or Twitter, it’s copy-and-paste easy to share it on Google Plus as well. Sometimes, all you have to do is paste the link and Google Plus takes care of the rest. So why wouldn’t you connect with as many people through as many social networks as possible?
- Social Can Be Slow
According to research conducted by Marshall Sponder of WebMetricsGuru, the average social media campaign takes between three months and a year to show results. So what are you waiting for? The best time to get started is RIGHT NOW.
Not sure how to get started? Head here for the details of our online training course: http://socialmedia.org.nz/ecourses/marketing-through-google-plus-pages/