Neil Vidyarthi makes some pertinent points on SocialTimes.com when he asks “what can Google Plus possibly do to make you switch from Facebook?”
Google Plus was in fact the first major, concerted social product released after CEO Larry Page tied every single employee’s bonuses to the success of social. This is why I think the network is here to stay, and that’s why I believe that the people who call it a failure already may be speaking prematurely — but what can they do to steal users from Facebook?
I won’t go into detail about the many powerful features of G+, like Circles, Hangouts (a personal favorite) or the integration with YouTube and other Google services, because what I want to emphasize is that Google is pulling out all the stops to try to get you to switch over. They’re integrating new services almost every week, and simplifying their user interface across all their services in a very positive way. My theory is that with a company like Google, it’s only a matter of time before they hit some killer feature that has users — many of whom already have accounts — flocking back to the service in just a few clicks to try out.
Actually, we think the killer app is already here (and there and everywhere): Google is planning to integrate elements of Google+ across all its properties, adding a SOCIAL LAYER to virtually everything Google does(oh, little things like Search, YouTube, Picasa, Adwords, that kind of thing).