Pinterest: Women Browse, Men Buy?

Intriguing piece of Pinterest research from Compete (channeled via eWay):

"One thing [marketers] looking to incorporate Pinterest into their online marketing strategies should be aware of is that more men than women end up purchasing something after visiting Pinterest. A new survey from Compete found 80 percent of Pinterest users are women, but just 17 percent of female shoppers purchase after visiting the site, compared to 37 percent of male shoppers."

Other interesting data from the Compete study:

Check out more Compete data about Pinterest here.