If there was any doubt about the spread of social media in New Zealand, the release by Statistics New Zealand of the findings of the 2012 Household Use of Information and Communication Technology study should quickly put to any concerns to rest.
Two out of every three of the 2.8 million New Zealanders Over 15 who went online between December 2011 and September 2012 accessed social networks, according to the report. Think of that result as cumulative social media reach.
These numbers will come as no surprise to those who have been following social media regularly, but consider them official confirmation.
If you’re wondering exactly which social networks were worthy of Kiwi attention in 2012, Nielsen Online Ratings data from December 2012 can answer that question:
Not much of a race. Since it slipped past Bebo and took over as the Number 1 New Zealand Social Media destination in April 2009, Facebook has gone from strength to strength in this country (as, indeed, it has elsewhere on the planet).
Younger users may gripe that the site is no longer cool (now their parents and grandparents are on Facebook), but so far there are no meaningful alternatives. For now, at least, long live the king!
- If you’d like to know more about Social Media in New Zealand (and how to use it effectively to market your organisation), check out our courses.
For other data from the Statistics New Zealand survey (specifically, the latest NZ ecommerce statistics, with details of how many Kiwis are now shopping online), please refer to the article on our eCommerce.org.nz resource site.