Every Facebook Post Should Include an Image or a Video

Every Facebook Post should include either an image or a video

Seven Things You Should Know About Social Media Marketing in 2017

This is the first of seven articles about Social Media Marketing Essentials for 2017.

#1 Every Facebook Post Should Include Either an Image or a Video

In our Instant Gratification society, images allow people to communicate in the quickest and easiest way possible. Jess Loren and Ed Swiderski, in their book “Pinterest for Business” (Que, 2013), asked a psychotherapist (Dr Fran Walfish) and a psychologist (Dr Raphael Wald) why society is so drawn to visual images:

2drfran

2drwald

The statistics support the good doctors’ point of view:

60-thousand

ninety-percent

It’s a generational thing, as well: younger audiences are more likely to interact with something that you’re promoting if it’s accompanied by visual media.

And then there’s video, which is now 135% more effective on Facebook than images alone:

facebook_video_statistics_for_2016_infographic

Upskill Yourself in Social Media Marketing for 2017

Those are just some of the facts and figures you need to know about social media marketing in 2017. Our online training courses cover much, much more:

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.

For more details of the Social Media Essentials course, please click here.

 

Advanced Social Media Marketing course
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This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.

For more details of the Advanced Social Media Marketing programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Principles & Practice of Social Media Marketing
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This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

The Complete Facebook Marketing Course
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For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
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Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
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This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.