Find out a whole lot more about NZ Influencer Marketing in our forthcoming presentation, Influencer Marketing 2017 (to be published mid-October 2017):
Our next special report/presentation deals with the fast-growing topic of Influencer Marketing.
If you’re not sure exactly what Influencer Marketing is, allow TapInfluence to explain:
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay Influencers to get out the word for you.
Influencer Marketing has evolved from humble origins to end up as the preferred buzzword to describe the current iteration of a well-established and familiar marketing tool: using “celebrities” to promote your products.
There’s a bit more to Influencer Marketing than just plunking a few celebrities into a TV commercial, however. Today’s definition of “celebrities” (Influencers) has broadened to encompass those who are, in the words of Andy Warhol, “famous for 15 minutes”.
At the same time, the number of celebrity followers that an Influencer might attract has shrunk from hundreds of thousands to, sometimes mere hundreds (whose celebrity leaders have been accordingly dubbed micro-influencers).
The Internet in general, and social media in particular, has brought us thousands of influencers and micro-influencers, whose hustling on behalf of a product can encourage many of their followers to actually purchase said product.
Why? Because, according to a report by Nielsen, 92% of people trust recommendations from individuals over brands. And, let’s face it, many brands have brought that fate upon themselves by their own less-than-trustworthy behaviour.
How hot is Influencer Marketing, really?
Here’s one indicator: 84% of US marketers are planning to use Influencer Marketing this year (according to Acorn Influence).
So, to bring you up to speed with Influencer Marketing, we’re producing this special presentation, whose topics include:
The Seven Most Effective Influencer Marketing Strategies
As it turns out, there’s a bit more to Influencer Marketing than simply tracking down people who seem to have a lot of followers in social media. We share proven strategies which will help lessen potential heartache.
Case Studies, Case Studies, Case Studies
Want ideas you can use in your own Influencer Marketing? We share examples of highly successful Influencer Marketing campaigns (along with a failure or two) to help you on your way.
How to Choose the Influencers Who are Right for You
Not all Influencers are created equal (and there are more than a few pretenders to the throne out there). We discuss what to look for (and what to avoid) — and why you should proceed slowly as you assemble your Influencer team.
Best Practices on Connecting with Influencers
Once you’ve determined the most appropriate Influencers for your brand, it’s time to reach out and connect. If you’re not careful though, and haven’t thought through the right approach, you might be turned down — or end up paying too much. We share lessons from others that will help ease the way.
Influencer Marketing Tools and Resources
No need to reinvent the wheel. We tell you what you need to know to create and manage Influencer Marketing campaigns, including suggested contract formats, frameworks and processes.
Where and How to Find Kiwi Influencers
There are surprising numbers of influential New Zealanders who have attracted a wide following through their efforts on YouTube, Pinterest, Facebook, Instagram, Twitter, LinkedIn, Snapchat and elsewhere.
We take a look at some of New Zealand’s most-followed influencers on the social networks, including (just one example) the NZ-based YouTube channels with most subscribers:
- Wacky Wednesday
- Jamie’s World
- Rainbow Learning
(and we rate them in terms of whose following is growing — and whose is not).
We also draw on our extensive databases of NZ users on Instagram, Twitter and Pinterest to identify potential Influencer partners (and tell you how to find them — and how to evaluate them properly).
In the Influencer Marketing NZ Presentation, we also examine:
- the top Power Words to use
- creative ways to incentivize influencers
- Influencer Marketing measurement, KPIs & ROI
- the four Rs of effective Influencer Marketing
- how to run successful Influencer Marketing campaigns
- what Google’s purchase of Famebit tells us about the future of Influencer Marketing
- why major players are now signing up Influencers
- Influencer Marketing Tools
- why Influencer campaigns fail
- the fastest way to destroy your Influencer Marketing efforts
- twenty trends that will shape Influencer Marketing in the next year
All that and of course much more, in the Influencer Marketing NZ 2017 report and slide presentation, coming out in October.
The Influencer Marketing 2017 presentation looks ahead at what marketers should expect and plan for in 2017 and 2018 — based on local and global trends you may not yet have had the opportunity to examine — turning those forecasts into a comprehensive report & slide deck in PowerPoint format (with accompanying notes) – information that you can easily present to your team and your clients, bringing everyone up to speed on the latest New Zealand Marketing Insights as we accelerate through what remains of 2017. All presentations are unbranded, so you can add your own branding and comments.
All of our presentations in this Marketing Insights series consist of at least 150 slides, dealing with as many key insights.
Each Marketing Insights presentation is available to purchase and reuse, for $597 plus GST (with volume discounts available for purchases of multiple Marketing Insights presentations).
To purchase Influencer Marketing 2017 by credit card via PayPal, please click here:
If you would prefer to pay by bank deposit or require an invoice before making payment, please send an email to [email protected] with details of your request. (The service provider will be shown as Netmarketing Services Limited in your transaction and on your credit card statement).
WHAT HAPPENS NEXT
Your purchase will be confirmed by email, usually within a few hours. Once the presentation is available (in mid-October) download instructions will be provided to you by email.