Surviving Digital Marketing Challenges

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What’s YOUR biggest marketing challenge?

A little while ago, we surveyed a number of Kiwi marketers. They told us that one of their biggest challenges is simply keeping up with what’s new in digital marketing (which changes all the time).

That’s not exactly surprising – and we now offer more than a dozen courses (listed below) to help Kiwi marketers stay up to date.

Still, we get it – not everyone can afford to purchase as many courses as they might want.

So, for a very limited time (only until November 30), we’ve created a very special ALL-ACCESS VIP PASS.

Sign up for our ALL-ACCESS VIP PASS and you’ll get unlimited access to all our courses for the next year.

All our social media courses, our digital marketing courses, our ecommerce courses, our TripAdvisor course and anything else we come up with between now and the end of December 2018.

** You can, of course, take any of these courses at any time – they’re available 24/7, for you to sit at your pace, anytime until the end of December 2018.**

ABOUT US

We’ll tell you more about the All-Access Pass in a moment, but first let’s talk a little about us.

All the courses we offer have been created and are administered by Michael Carney, Managing Director of Netmarketing Services Limited.

Michael is a longtime NZ marketer, who has been employed in various marketing roles since 1971. He’s a real technology Early Adopter: online since 1987, involved with digital marketing since the mid-90s.

Michael has been creating and tutoring online training courses about Social Media Marketing (and other digital marketing topics) since 2010. You’ll find Michael’s profile at http://linkedin.com/in/michaelcarney and you can see our current range of courses at https://socialmedia.org.nz.

From 2009 to 2013, Michael was Chairman of the Network of Digital Marketers, the digital special interest group of the NZ Marketing Association.

He is also the author of the book Trade Me Success Secrets, the top-selling book about New Zealand’s leading online auction website.

In other words, Michael knows a thing or two about Digital Marketing.

Don’t just take our word for it:

Now let’s talk about the All Access Pass:

The pass offers you access to our current 14 courses (total value $6,849+GST), plus any new courses we offer in 2018, all for one low price – $1,497+GST per person.  Access more than two courses and you’re already saving money! (In fact, even if you sign up for our All-Access Pass and just take our Digital Marketing 101 course, you’ll be saving hundreds of dollars on the standard course cost).

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Just click here to sign up for our individual All Access pass for just $1,497+GST (this offer valid only until midnight on November 30):

That’s the link to make credit card payments by PayPal. If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

CORPORATE SPECIAL OFFER

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We are also offering a similar very special offer for Corporate Buyers. Sign up for an All Access pass for your organisation for just $4,997+GST and we’ll provide access to all of our courses for up to 5 of your team. That’s potentially more than $30,000 worth of training for a fraction of the cost.

Pay just $4,997+GST for an All Access Corporate Pass for up to 5 staff (this offer valid only until midnight on November 30):

That’s the link to make credit card payments by PayPal. If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

SIGN UP TODAY AND GET UNLIMITED ACCESS TO ALL OF THESE COURSES (AND ANY NEW COURSES WE RELEASE) UNTIL DECEMBER 31 2018.

CURRENT COURSES:

For those new to Social Media Marketing:

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The Principles & Practice of Social Media Marketing is a thirteen-part online training course providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here

Digital Marketing 101

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Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.

For more information about Digital Marketing 101, please click here.

Content Marketing course

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Our Content Marketing online training course is a nine-part course designed to show you how, when, where and why to use Content Marketing to provide relevant, useful resources to your prospective customers, in accordance with their wants and needs.

For more information about our Content Marketing course, please click here.

Influencer Marketing course

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Our Influencer Marketing online training course is a nine-part course which covers the importance of Influencer Marketing, helps you to determine the smartest and most effective strategies — and to explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.

For more information about our Influencer Marketing course, please click here.

Writing for the Web course

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Effective writing has become an absolutely core competency when communicating online. Not just any writing, however. Different media require different approaches. The headline that might have looked wonderful in the newspaper probably won’t fit within the constraints of Facebook or Instagram character counts.

Our Writing for the Web course covers the key elements you need to know to communicate effectively to online audiences.

For more information about our Writing for the Web course, please click here.

 

Mobile Marketing course

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Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

Mastering eCommerce
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Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
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For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
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Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
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This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

Advanced Selling on Trade Me
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This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

How to Use TripAdvisor to Promote Your Travel, Tourism or Hospitality Business

How to Use TripAdvisor to Promote Your Travel, Tourism or Hospitality Business - online training course

Online travel review site TripAdvisor is, says travel and tourism news site Tnooz, “becoming terrifyingly important in a traveller’s decision making process”. In fact, according to a late 2013 study by PhocusWright of 12,000 travellers across the globe, more than half are not willing to book a hotel until they read reviews about the property. And 93% of travellers worldwide say that their booking decisions are impacted by online reviews.

TripAdvisor, the biggest online review site on the planet, plays a huge role in helping travellers make travel purchasing decisions.

Our seven-week online training course, “How To Use TripAdvisor To Promote Your Travel, Tourism & Hospitality Business”, takes you step by step through the process of marketing your business effectively on the world’s leading travel review website.

For full details of this course, please click here

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

It’s well past time for you to upskill yourself in online video marketing, with out four week course on Online Video Marketing. For more details, please click here.

PS If right now you’re only interested in one of our courses, no problem. Just click on the link associated with that course, for more details and to sign up for just that course.

SIGN UP TODAY AND GET UNLIMITED ACCESS TO ALL OF THESE COURSES (AND ANY NEW COURSES WE RELEASE) UNTIL DECEMBER 31 2018.