It’s that time of year when the Internet giants crunch their Big Data and report on “the most _____________ of the year”.
Here’s Facebook’s contribution to the mix:
Conversations happening all over Facebook offer a unique snapshot of the world, and this year was no different. Every day, people post about the topics and milestones that are important to them – everything from announcing an engagement, to discussing breaking news, or even celebrating a favorite athlete or sports team.
Facebook analyzed the past year’s worth of these posts to reveal the top global trends of 2013:
Top Life Events
Check out the life events people added to their Timeline most frequently in 2013.
Global Life Events
Added a relationship, got engaged or got married
Ended a relationship
First met a friend
Added a family member, expecting a baby or had a baby
Got a pet
Lost a loved one
Got a piercing
Quit a habit
Most Talked About Topics
Take a look at the most mentioned people and events of 2013, which point to some of the most popular topics around the world.
Tour de France
“Election” appeared in many languages, and was the second most mentioned term on Facebook worldwide in 2013. With high-profile national elections in countries like India, Kenya, Iran and Italy year, it’s not a surprise to see it near the top of the list.
Facebook also took the pulse of regional conversations in 16 different countries (alas, not including New Zealand). Here’s what our neighbours across the ditch were sharing:
Topics Shared – Australia:
Top Check-Ins Around The World
Explore the places around the world with the most check-ins (excluding transportation hubs).
Argentina: Puerto Madero, Buenos Aires
Australia: Melbourne Cricket Ground (MCG), East Melbourne, Victoria
Brazil: Parque Ibirapuera, São Paulo
Canada: Rogers Arena, Vancouver, British Columbia
Egypt: Sharm el-Sheikh, South Sinai Governorate, Egypt
France: Disneyland Paris, Marne La Vallée
Germany: Reeperbahn, Hamburg
Hong Kong: 香港迪士尼樂園 | Hong Kong Disneyland
Iceland: Blue Lagoon, Reykjavík, Iceland
India: Harmandir Sahib (The Golden Temple)
Italy: Piazza San Marco, Venice
Japan: 東京ディズニーランド (Tokyo Disneyland), Tokyo
Mexico: Auditorio Nacional, Mexico City
Nigeria: Ikeja City Mall, Ikeja, Lagos, Nigeria
Poland: Temat Rzeka, Warsaw
Russia: Центральный парк культуры и отдыха им. Горького | Gorky Park of Culture and Leisure
Singapore: Marina Bay Sands
South Africa: Victoria & Alfred Waterfront
South Korea: Myungdong Street, Seoul
Spain: Las Ramblas, Barcelona, Catalonia
Sweden: Friends Arena, Solna
Taiwan: 花園夜市Tainan Flower Night Market, Tainan City
Turkey: Taksim Square, Istanbul
United Kingdom: The 02, London
United States: Disneyland, Anaheim, California
We’re still waiting on Google to publish its most popular searches of 2013, but here’s Bing’s list.
If you’ve taken any of our Social Media courses, you’ll know that we keep harping on about Engagement — creating content that your followers want to talk about and share with their friends.
We thought it was time once again to check out which Kiwi Facebook pages are the most engaging right now, as at 19 August 2o13. We’ve sliced and diced the numbers two ways, firstly measuring Engagement as a percentage of Page Likes and secondly in terms of total volume.
Leading the first list by a country mile: Made4Baby.
This Kiwi brand, which provides natural skincare for babies & children, has only 2,457 Likes but was talked about by 14,300 last week, representing 584.2% Engagement — nearly six times as many people talking about the Facebook page as it has followers.
And the most talked-about post? This one, on August 6:
This image attracted 286 likes and a staggering 7,393 shares — the sentiment too good not to spread. Clearly Made4Baby understands its audience!
What other New Zealand Facebook pages got people talking? Here’s our Top 10 list:
Most Engaged NZ Facebook Pages August 2013 Engagement as a percentage of Page Likes
Kaukapakapa Veterinary Services.
The Natural Parent Magazine
O’Neill New Zealand
Dairy Womens Network
On the other hand, if we just look at the total numbers talking about Facebook pages, these are the Top Ten:
Most Engaged NZ Facebook Pages August 2013 Highest Numbers of People Talking About The Page
The Natural Parent Magazine
Flight of the Conchords
Air New Zealand
Tip Top Ice Cream
NB: We’ve discarded a few pages which were Australia/New Zealand pages (eg BlackBerry Australia/New Zealand) or which were parent/child pages (eg Nissan NZ, where reported Likes and Talking About statistics were cumulative totals of all official Nissan pages globally).
Source of this analysis: the 19 August 2013 edition of our own Netmarketing Courses database of more than 31,000 NZ Facebook pages, for which we gather updated data weekly.
The existing News Feed displays a mash-up of posts from friends alongside Facebook pages you’ve liked . Those posts include check-ins, photos, videos, and status updates in some arcane order determined by an algorithm. The updated News Feed, by contrast, separates types of content, and lets users choose to view only photos, or only music, or only updates from businesses like yours—in other words, the pages they’ve liked.
One of the biggest changes to the design is the way it handles music. There’s a new feed to deal only with music-related stuff. You just choose the feed from a feeds drop-down list at the top right of the page.
The Spotify music your friends are listening to is now featured in the music feed. Facebook has moved your friends’ song listens out of the old ticker at the right hand side of the screen, and into the music feed.
And Facebook is doing a lot more with those Spotify listens. It looks for artists and songs that multiple friends are listening to and groups them together in an article in the news feed. The article contains a large picture of the artist, and at the left you can see all your friends who’ve listened to the artist lately. Mouse over any of the pictures and you can see what those people said about the artist.
The Following feed
Some of these themes are continued in other feeds. In the Following feed, Facebook now builds media rich articles using content from the pages of publications or public figures you like. For instance, if you follow the Onion’s page, you might see an article in your feed with the three most recent articles from the publication. Each article has its own image, and a 20-word summary. You might also find in-page videos of public figures you follow.
The Photos feed
The Photos feed simply displays all the posts that include photographs. The photos appear larger in the feed, as well as the text around them. Even the text in the comments boxes below the photos appears to be a little bit bigger than before. At the top of the Photos feed page, you’ll find a small header image that incorporates one of the images from your feed. (Actually, all the new feeds pages have these header images.)
2. Larger Pictures for More Visual Impact
Images are to be given much more priority in the new-look News Feed, for which we can probably thank Pinterest and Instagram (and the fact that, as revealed by Mark Zuckerberg, 50 percent of the content in the Facebook News Feed already comprises photos and videos). Little wonder, then, that the News Feed is being given a visual makeover.
Here’s what you’ll see if you look at a typical Facebook News Feed now:
And how it will look once the revamp rolls out:
3. Facebook Albums Look Better Too
4. New Look For Shared Stories
Perhaps the most dramatic change is to the way that links are shared on Facebook. You’ll be familar with the current appearance:
The new Sharing layout resembles (and was probably inspired by) the table of contents of a magazine. The new look includes:
A much larger image
A more prominent title
And a longer summary that tells you what this article is about
Facebook is also starting to add the logos of the publishers in the corner, its own effort to add authority and credibility to the shared content.
5. Desktop Mobilised
This visual makeover will see Facebook adopt similar layouts across both desktop and mobile, taking advantage of recent mobile styling.
What About The Marketers?
Collectively, the changes add up to a bold new look to the Facebook News Feed, at least for consumers. But where are marketers in all this?
AdWeekreported on the reaction from the marketing industry:
Many marketers gleefully anticipated that the content-specific feeds that Facebook was reportedly prepping would improve their ability to target ads. But when Facebook announced the new feeds on Thursday, advertisers were all but shut out—many of them feeling none too happy about it. CEO Mark Zuckerberg said the company has yet to determine how it wants to handle ads in the four new feeds.
The ability to target, say, image-rich ads to the Photos feed, or promote a brand-related jingle to the Music Feed ads would be “definitely a great opportunity for advertisers. I don’t know why they’re not making that available right now,” said Performics global CEO Daina Middleton.
Facebook isn’t leaving Madison Avenue completely in the dark. After the announcement, the company emailed marketers with a follow-up overview of the new feeds and design “and said right now ad units aren’t going to change,” said iCrossing’s head of social media Amanda Peters, who received such an email.
Despite that outreach, “I was surprised that there wasn’t any mention of ad units [during Thursday’s announcement],” Peters said. “I think [the new feeds] do present an opportunity for new units and potentially more dynamic units, more targeted units for specific feeds. My guess is that would come very soon.”
But maybe marketers shouldn’t be surprised about a lack of initial ad talk, given past Facebook announcements regarding product changes, said MEC managing partner and social practice lead Kristine Segrist.
“I feel like historically whether it was Timeline or other big platform changes, they roll out the user experience first, get some learnings, test it in the wild, then roll out the accompanying ad products,” she said. However “the scary story for marketers is whether users have newfound controls and can choose to spend time where brands or businesses can’t be part of the conversation.”
“There will be a section of the new News Feed dedicated to pages that users have liked”, saysTony Bradley. However:
Borrowing the personalized newspaper analogy, that section will be the equivalent of the classifieds section.
It’s fair to assume that the users who have liked your Facebook page are at least peripherally interested in your products and services. However, people spend time on the social network to be, well, social.
Their first thought won’t be, “Hey, I wonder if that company I liked has anything new to say.” It probably won’t be their second or third thought, either.
Don’t wait for users to find you in the equivalent of the classifieds. To stay in the game and engage with your community, take your business to them. How do you do that? Use lots of photos and videos to help you business show up in the sections of the new Facebook News Feed, such as Photos, that will have the most traffic.
In other words, even in the new-look Facebook News Feeds, old-fashioned Engagement is as essential as ever.
What to expect from social media in the year ahead?
Jeff Jarvis, author of “Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live” and “What Would Google Do?”, and musician and social media artist Amanda Palmer explore the impact of social on business, government, and individuals with The Economist‘s Robert Lane Greene at The Economist’s World in 2013 Festival on December 8th 2012.
Amongst the perspectives:
focus on the relationships, not on the technologies
especially with social media and privacy, don’t throw the baby out with the bathwater
At about 15 minutes in, Amanda talks about how she personally felt a deeply emotional connection with her fans that Twitter made possible — and that simply could not have happened a few years ago. Don’t miss it.
Because Social Media never stands still, we’ve developed a brand new course that has as its focus the very latest developments in the medium. This course is designed for those who already have a solid understanding of Social Media Marketing and wish to keep themselves as up-to-date as possible. The course content is reviewed monthly and updated where necessary to reflect what’s happening NOW.
Advanced Social Media Marketing course
This is a seven-part eCourse providing a comprehensive update of the latest developments in the Social Media world, both locally and internationally. It supplements and extends the topics we cover in our general Social Media Marketing Principles & Practice course.
This eCourse is conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online. This particular eCourse provides content in a variety of multimedia forms, including videos, slideshows, flash-based presentations and PDF files. No special software is required to participate.
Course lessons will be provided in seven parts, for participants to access in accordance with their own timetables. Interaction with the course tutor is enabled through the platform software tools (with telephone backup if required).
COURSE CREATION AND TUTORING
This course has been created and is tutored by Michael Carney.
WHO SHOULD TAKE THE COURSE
Any Business Owner, Marketing, Advertising, PR or Communications professional who wants to keep up with the latest developments in the Social Media sphere. Also, if you’ve taken one of our courses in 2012 or earlier, this is the course you need to bring you up to speed with the latest developments in the medium.
WHAT YOU SHOULD LEARN AS A RESULT OF THE COURSE:
Lesson One: The Latest Facebook Changes And What They Mean For You
In Lesson One, we take a fresh look at Facebook and learn about:
The newest developments on Facebook including Graph Search, Gifts, Promoted Posts, Page Post Targeting, Parent/Child Pages, AdExchange, Open Graph, custom audiences, retargeting, subscriptions, local currency pricing and much more – what they all mean and how you can take advantage of them
Hot-off-the-press Kiwi Facebook statistics, including New Zealand’s Most Popular and Most Talked About Facebook pages, smart engagement strategies from Kiwi companies and Kiwi Facebook stats by category
What people talk about most on Facebook and the implications for marketers
Facebook’s new Mobile Strategies and what they mean for marketers in 2013
Facebook, Amazon and Social Gifting
A round-up of the latest and greatest Facebook Tools
Snapchat vs Poke
Lesson Two: Pinterest & Instagram and The Power Of Pictures
Pictures have taken the social sphere by storm, and Pinterest and Instagram are leading the way! In this lesson we delve in detail into these two social services, including:
The latest local and international statistics
How leading marketers are using Pinterest and Instagram
Pinterest’s new Business Pages and what they mean for 2013
Why Pinterest acquired Punchfork
Pinterest case studies, best practices and inspirational guides
What you simply must know about Pinterest’s Secret Boards
Compendium, Rummage and other Pinterest clones
Instagram’s new philosophy on ads
Instagram’s Privacy debacle
Lesson Three: Twitter 2013
Twitter continues to evolve. Here’s what you should know about Twitter today:
How to make optimum use of the new Twitter Cover Photos
Farewell to Instagram, Hello Aviary
Making effective use of the Twitter API
How to curate your Twitter lists
Best practices to clean up your Twitter settings
How to find the best Twitter hashtags
Twitter Tools you should use
Tips for more effective tweeting
Top Tweets and posts about Twitter
Famous Twitter #Fails: what brands still don’t get
Lesson Four: What you need to know about Google Plus for 2013
Google Plus is strategically important, even though the social network still has a much smaller membership base than Facebook. In this lesson, we cover:
Google Plus stats and demographics
Why Google Plus is so important for SEO — and for your online credibility
The implications of Google blending Google Plus with Google Shopping
Why Google Plus matters more than ever for local businesses
The controversial new Google Plus sharing policies
How Google Drive now links directly to Google Plus
New Google Plus Communities and why they matter
Google’s new Lightbox ad format explained
How to use Google Plus Hangouts On Air
The latest new features for the Google Plus mobile apps
Lesson Five: Getting Up to Speed on LinkedIn
In this lesson we cover the key facts you need to know about LinkedIn, including:
LinkedIn NZ demographics, including membership by industry sector
The new-look LinkedIn homepage and what it means for you
Is your LinkedIn Profile optimised for the new page design?
LinkedIn Today and how you can use it to build your reputation
The increasing importance of Company Pages — and the opportunities that still exist for first-movers
Accessing influencers and thought-leaders
Social Proof and LinkedIn Endorsements
The importance of the LinkedIn mobile offerings
Lesson Six: Mastering YouTube in 2013
THere’s a bit more to YouTube than Gangnam and cat videos. In Lesson Six, we review:
YouTube by the numbers
Associated Website Link Annotations and what they mean for marketers
The importance of ‘Time Watched’ for higher Video Search Rankings
How to use Google AdWords for Video effectively
Essential tips and techniques from the YouTube Creator Playbook
Viral Videos: the good, the bad and the very very ugly
The YouTube Capture iOS App and how it makes posting to YouTube even easier
How to Optimize For The New YouTube Design
How to Drive Traffic Between Your Videos on YouTube
The new rules of video marketing
Lesson Seven: “Big”, Enterprise-Level Social Media Users
Social Media Marketing is traditionally discussed in the context of smaller businesses; but how do large enterprises cope with the demands of Social Media? We review the latest tools and best practices for enterprise-level Social Media Marketing, including:
The essential ingredients of any enterprise social RFP
Coping with constant technological change
Managing social media data across large organisations
Cross-channel co-ordination of messages, analytics and infrastructure
Creating an pan-organisational social media team
Managing rules, restrictions and reputations
Promoting social media features and benefits within the organisation
Discovering, attracting and sourcing talent
Empowering employees for social media success
Identifying the roles required for managing social media communities effectively
Dealing with the organisational culture challenges
Preserving Engagement and Innovation within the enterprise environment
The latest course dates and booking details can be found by clicking here.
If you have any questions, or would like more information, please email us at [email protected]