Practical Social Media Marketing for NZ Small Business 2025

Ready to transform your social media marketing from a time-consuming frustration into a powerful engine for business growth? Welcome to “Practical Social Media Marketing for NZ Small Business 2025” – a course specifically designed for busy Kiwi business owners who need real results, not just theory.

We’ve created a hands-on program that addresses the unique challenges faced by NZ small business owners. Whether you’re running a local café in Wellington, a boutique retail shop in Christchurch, a tourism business in Wanaka or a professional service firm in Auckland, you’ll learn practical, time-efficient techniques that work in our local market.

Over twelve focused lessons, you’ll discover how to create engaging content on a budget, automate your social media presence without losing authenticity, and convert followers into loyal customers – all while managing your day-to-day business operations.

We’ll show you how to compete effectively with larger brands, navigate platform-specific opportunities, and build a sustainable social media strategy that grows with your business.

Whether you’re struggling to maintain a consistent social media presence, looking to boost your local visibility, or aiming to turn your social followers into paying customers, this course provides the roadmap you need.

Get ready to stop spinning your wheels on social media and start seeing tangible returns on your time and effort. Your journey to social media success starts here.

WHO SHOULD TAKE THIS COURSE

NZ Small Business Owners: Entrepreneurs aged 35-55 running established businesses, hands-on approach to marketing, limited time and resources. Mix of traditional and digital business experience.
Your Challenges: Time management between business operations and marketing, limited budget, difficulty maintaining consistent social presence, keeping up with platform changes.
Your Desires: Cost-effective marketing solutions, clear ROI, automated processes, ability to compete with larger brands, organic growth strategies.
Your Needs: Pressing requirement for practical solutions, clear ROI focus.

Here’s what the course covers:

Lesson One: Time-Efficient Social Media Strategy

Struggling to juggle your business operations with social media marketing? In this foundational lesson, you’ll discover how to create a lean, powerful social media strategy that works for your busy schedule. We’ll help you identify which platforms truly deserve your attention, set realistic goals that drive business growth, and create a manageable content calendar that keeps your social presence active without consuming your day. No more scattered efforts or wasted time – just practical, proven approaches that work for Kiwi businesses like yours.

This lesson covers:

1.1 Quick-Start Guide to Social Media Planning

Implications for NZ Small Businesses

Many NZ small business owners juggle multiple roles, meaning there’s little time to test or learn by trial and error.
A structured planning approach helps avoid wasted effort on low-impact activities.
A quick-start plan provides clarity, reduces overwhelm, and supports consistent execution.

1.2 Identifying the Most Relevant Platforms for Your Business

Implications for NZ Small Businesses

Spreading efforts too thin across every platform can dilute impact and waste valuable time.
Choosing platforms that align with your audience’s demographics and interests ensures better engagement and return on investment.
NZ audiences may favour Facebook for community engagement, Instagram for visuals, and LinkedIn for B2B, but this varies by sector.

1.3 Setting Realistic Goals and KPIs for Small Businesses

Implications for NZ Small Businesses

Small businesses often have limited marketing budgets and team capacity, making it crucial to set achievable targets.
Goals that are too grand can cause frustration; realistic KPIs allow for steady growth and measurable success.
KPIs should tie back to tangible business outcomes (e.g., leads, sales, customer retention).

1.4 Creating a Lean, Effective Social Media Calendar

Implications for NZ Small Businesses

A lean calendar helps ensure you post consistently without wasting time on daily brainstorming.
Spreading out content evenly avoids posting ‘spikes’ and ‘droughts’.
Consistency fosters audience trust, brand recall, and more predictable engagement levels.

Lesson Two: Content Creation on a Budget

Transform your social media content without breaking the bank or becoming a design expert overnight. This lesson reveals insider tricks for creating professional-looking content using affordable tools, smart content repurposing strategies that multiply your reach, and proven techniques for encouraging your customers to generate authentic content about your brand. You’ll even master quick video content creation that resonates with your local audience – all without expensive equipment or complex editing skills.

In Lesson Two, you’ll learn:

2.1 Low-Cost Tools for Professional-Looking Content

Implications for NZ Small Businesses

Professional graphics and photos are crucial for brand perception but can be expensive if outsourced.
Access to user-friendly, low-cost design and editing tools levels the playing field with larger businesses.
Even small improvements in design quality can significantly increase engagement.

2.2 Repurposing Content Across Platforms to Save Time

Implications for NZ Small Businesses

Reusing one piece of content in multiple formats or on multiple platforms maximises reach without additional cost.
Consistency of messaging across channels helps reinforce brand identity.
Saves time and resources, particularly for businesses with limited marketing staff.

2.3 User-Generated Content Strategies for Small Businesses

Implications for NZ Small Businesses

Encouraging followers to create content about your products or services can boost authenticity and brand loyalty.
Potentially reduces content creation costs and fosters a sense of community, which is especially powerful in small Kiwi communities.
Helps crowdsource fresh ideas and angles for your brand storytelling.

2.4 Quick and Easy Video Content Creation Techniques

Implications for NZ Small Businesses

Video is highly engaging, but many small businesses hesitate due to perceived complexity and cost.
Short, authentic clips often perform better on social media than heavily produced videos.
Showcasing “behind the scenes” can humanise your business and resonate with local communities.

Lesson Three: Automation and Time-Saving Techniques

Take back control of your time while maintaining an active social media presence. This game-changing lesson introduces you to powerful automation tools and techniques that keep your social channels humming while you focus on running your business. You’ll learn how to schedule content strategically, automate customer responses without losing that personal touch, leverage AI tools responsibly, and implement time-blocking techniques that prevent social media from becoming a time sink.

Lesson Three covers:

3.1 Setting up Scheduling Tools for Consistent Posting

Implications for NZ Small Businesses

Scheduling ensures your social media remains active even when you’re busy running daily operations.
It helps avoid long gaps in posting, which can lead to declining follower engagement.
Automation tools free up mental bandwidth, allowing you to focus on strategic tasks.

3.2 Automating Customer Responses and FAQs

Implications for NZ Small Businesses

Quick replies can significantly improve customer satisfaction and prevent losing prospects.
Automation tools reduce after-hours workload by handling routine queries.
Clear FAQ and chatbot systems offer a consistent customer experience while saving time.

3.3 Using AI Tools for Content Ideas and Creation

Implications for NZ Small Businesses

AI tools can rapidly generate content ideas, saving hours of brainstorming.
They can also help with writing captions, blog posts, or even producing visuals if used carefully.
Ensuring content authenticity and correct local context remains important; AI outputs should be refined by a human.

3.4 Time-Blocking Techniques for Efficient Social Media Management

Implications for NZ Small Businesses

Structured time blocks prevent social media tasks from encroaching on other business duties.
Reduces the mental load of switching between tasks, improving focus and quality of output.
Helps maintain a balanced workflow, critical for sole traders or small teams.

Lesson Four: Cost-Effective Social Media Advertising Strategies

Make every advertising dollar count with targeted strategies designed specifically for NZ small businesses. This practical lesson shows you how to create high-impact ads on a modest budget, reach local customers effectively, implement smart retargeting techniques, and measure your ROI with clarity. Stop watching your ad spend disappear into the void – start generating real returns that grow your business.

Lesson Four includes:

4.1 Creating High-Impact Ads on a Limited Budget

Implications for NZ Small Businesses

Even a modest ad budget can produce results if the targeting and creative are well-optimised.
Eye-catching visuals and concise copy can help small businesses stand out against big players.
Careful ad design ensures you’re not wasting money reaching the wrong audience.

4.2 Targeting Local Customers Effectively

Implications for NZ Small Businesses

Geo-targeting helps you tailor ads to your immediate region, cutting down on wasteful spending.
Local customers are more likely to convert if they see messaging that resonates with their community.
Highlighting Kiwi culture, local landmarks, or colloquial language can boost relatability.

4.3 Retargeting Techniques for Small Business Audiences

Implications for NZ Small Businesses

Retargeting allows you to show ads to people who have already interacted with your website or social pages, improving conversion potential.
Helps build brand familiarity in a market where repeat exposure is often essential for sales.
Even with small budgets, retargeting can produce high ROI by focusing on warmer audiences.

4.4 Measuring and Optimising Ad Spend for Clear ROI

Implications for NZ Small Businesses

With limited budgets, it’s critical to ensure every dollar spent on ads is justifiable and tracked.
Without clear tracking, small businesses risk pouring money into unproductive channels.
Continual optimisation is required to maintain or improve results.

Lesson Five: Organic Growth Hacks

Discover how to build a strong social media following without constantly paying for exposure. This lesson reveals proven organic growth strategies perfectly suited to the NZ market, including powerful local SEO techniques, time-efficient community engagement approaches, strategic business collaborations that expand your reach, and hashtag strategies that put your content in front of the right local audiences. Learn how to grow your presence naturally and sustainably in our unique Kiwi business environment.

Find out about:

5.1 Leveraging Local SEO for Social Media Visibility

Implications for NZ Small Businesses

A strong local SEO strategy increases the chances of your social pages ranking for community-based searches.
Being present on Google Business Profile and integrating this with social accounts fosters credibility.
Optimised local listings drive foot traffic and online enquiries.

5.2 Community Engagement Strategies That Don’t Eat into Your Day

Implications for NZ Small Businesses

Effective community engagement builds relationships and trust without requiring excessive time.
Regular involvement in relevant local or industry-specific groups can position your business as a trusted resource.
Community support often leads to word-of-mouth referrals, which is powerful in tight-knit Kiwi communities.

5.3 Collaborations and Cross-Promotions with Other Local Businesses

Implications for NZ Small Businesses

Collaborations harness existing relationships and networks, giving each partner access to new audiences.
Working with non-competitive businesses can expand your local influence and reinforce a sense of community.
Cross-promotions can significantly lower marketing costs while delivering high-impact local reach.

5.4 Hashtag Strategies for Increased Organic Reach

Implications for NZ Small Businesses

Correct hashtag usage on platforms like Instagram and TikTok boosts discoverability among relevant audiences.
Local hashtags can attract a Kiwi audience interested in supporting home-grown businesses.
Strategic hashtag research helps filter out irrelevant or highly competitive tags.

Lesson Six: Converting Followers to Customers

Turn your growing social media following into real business results. This essential lesson teaches you how to craft compelling calls-to-action that drive sales, set up seamless social shopping experiences, leverage social proof effectively, and deliver customer service that transforms followers into loyal advocates. Stop watching engagement metrics and start seeing actual sales from your social media efforts.

In Lesson Six, learn:

6.1 Creating Compelling Calls-to-Action

Implications for NZ Small Businesses

Strong calls-to-action (CTAs) turn casual followers into leads or paying customers.
Clear CTAs reduce confusion and guide users to take the next step, crucial in small business funnels.
Tailored CTAs can boost conversions by speaking directly to Kiwi interests and needs.

6.2 Setting up Social Shops and Product Catalogues

Implications for NZ Small Businesses

Native social shopping features allow followers to browse and purchase items without leaving the platform.
Streamlines the customer journey, increasing the likelihood of impulse buys.
Useful for small-scale e-commerce, as it expands sales channels beyond your website.

6.3 Using Social Proof to Drive Sales

Implications for NZ Small Businesses

Testimonials, reviews, and user-generated content can significantly increase credibility.
Social proof counters consumer hesitation, especially important in smaller markets where trust is paramount.
Showcasing real customers’ success stories resonates strongly with community-minded Kiwis.

6.4 Customer Service Techniques That Turn Followers into Loyal Customers

Implications for NZ Small Businesses

Friendly, efficient, and empathetic customer service fosters ongoing loyalty and positive word-of-mouth.
Prompt responses on social media can set you apart from competitors who are slow to react.
Building rapport in public comments can demonstrate transparency and build community trust.

Lesson Seven: Analytics for Non-Techies

Demystify social media metrics and make data-driven decisions with confidence. This no-nonsense lesson breaks down complex analytics into practical insights that any business owner can understand and act on. Learn which metrics truly matter for your bottom line, how to track ROI without getting lost in spreadsheets, and create simple reports that guide smart business decisions. Perfect for busy entrepreneurs who want results, not technical jargon.

Don’t sweat the numbers as we explore:

7.1 Understanding Key Metrics That Matter for Small Businesses

Implications for NZ Small Businesses

Interpreting the right metrics (e.g., engagement rate, reach, conversions) is crucial for judging marketing success.
Data-driven decisions can help small businesses invest limited resources more effectively.
Basic metrics can be understood without an in-depth technical background, making them accessible to busy owners.

7.2 Simple Tools for Tracking Social Media ROI

Implications for NZ Small Businesses

Without ROI tracking, there’s a risk of overspending on channels that don’t deliver results.
Accessible tools help demystify data analysis, enabling owners to make informed decisions quickly.
Shows the direct link between social media efforts and revenue, supporting future budget allocations.

7.3 Using Insights to Inform Business Decisions

Implications for NZ Small Businesses

Social media insights can reveal customer preferences, popular products, and emerging market trends.
Data-driven adjustments help refine product offerings, opening hours, or event schedules.
Small, immediate changes based on insights can yield quick wins in revenue or engagement.

7.4 Creating Quick, Actionable Reports

Implications for NZ Small Businesses

Short, straightforward reports keep your team (and external stakeholders) informed without requiring deep technical knowledge.
Regular reporting fosters accountability and consistent improvement.
Simplifies decision-making processes by highlighting only the most relevant data.

Lesson Eight: Competing with Larger Brands

Level the playing field with larger competitors by leveraging your unique advantages as a local business. This empowering lesson shows you how to tell your brand’s story authentically, use your agility to outmanoeuvre bigger players, maintain a consistent brand voice that resonates with Kiwi audiences, and dominate profitable niche markets that larger brands can’t serve effectively.

Lesson Eight explores:

8.1 Storytelling Techniques to Showcase Your Unique Brand

Implications for NZ Small Businesses

Personal, relatable stories differentiate small local brands from larger competitors.
Showcasing your journey, community involvement, or values can attract like-minded customers who prefer to support local.
Emotional connections formed through storytelling often lead to higher customer loyalty.

8.2 Leveraging Your Agility and Personal Touch

Implications for NZ Small Businesses

Smaller businesses can adapt faster to trends and customer feedback, providing a competitive advantage over large corporates.
Personal relationships foster trust and can turn first-time customers into advocates.
Quick decision-making cycles allow you to test and pivot marketing strategies more efficiently.

8.3 Creating a Consistent Brand Voice Across Platforms

Implications for NZ Small Businesses

Consistency instils confidence in existing and potential customers, making your business memorable.
A distinct voice sets your brand apart from competing messages in the crowded social space.
Maintaining the same tone prevents confusion when customers transition between platforms.

8.4 Niche Marketing Strategies for Small Businesses

Implications for NZ Small Businesses

Tapping into a niche segment can help small Kiwi businesses stand out amidst generalist competitors.
Niche markets often produce highly loyal customers if their needs are uniquely met.
Focused strategies can yield higher ROI by targeting a smaller but more engaged audience.

Lesson Nine: Platform-Specific Quick Wins

Get platform-specific strategies that deliver immediate results across Facebook, Instagram, LinkedIn, and TikTok. This practical lesson cuts through the confusion with clear, actionable techniques for each major social platform. Learn how to maximize business features on Facebook, create engaging Stories and Reels on Instagram, build professional networks on LinkedIn, and leverage TikTok’s massive reach – all with approaches tailored to the NZ market.

In Lesson Nine, we focus on:

9.1 Facebook: Maximising Business Page Features

Implications for NZ Small Businesses

Facebook remains a popular platform in NZ, making it a prime channel for local reach.
Business-specific tools like Page Insights, Events, and Messenger can drive engagement and sales.
Properly utilising built-in features can streamline communication and boost conversions.

9.2 Instagram: Creating Engaging Stories and Reels

Implications for NZ Small Businesses

Instagram is highly visual, making it ideal for showcasing products, behind-the-scenes, and customer testimonials.
Stories and Reels can reach wide audiences through hashtags and location stickers.
Quick, creative videos can out-perform static content and capture short attention spans.

9.3 LinkedIn: B2B Networking and Thought Leadership for Owners

Implications for NZ Small Businesses

LinkedIn is valuable for reaching other businesses, potential partners, and professional communities.
Thought leadership content can position you as an expert, generating leads and partnerships.
Ideal platform if your services target corporate or professional clients.

9.4 TikTok: Quick Content Ideas for Busy Entrepreneurs

Implications for NZ Small Businesses

TikTok’s fast-paced format and powerful algorithm can introduce your brand to new audiences rapidly.
Authentic, light-hearted content often resonates best, making it an accessible way to show your brand personality.
Quick video creation suits time-strapped business owners, as high production quality isn’t always necessary.

Lesson Ten: Integrating Social Media with Your Overall Business

Stop treating social media as an isolated marketing channel and start leveraging it to drive overall business success. This strategic lesson shows you how to align social media with your broader business goals, integrate it seamlessly with customer service, use social insights to guide product decisions, and ensure your entire team represents your brand consistently across all platforms.

Lesson Ten covers:

10.1 Aligning Social Media Goals with Business Objectives

Implications for NZ Small Businesses

Ensuring social media efforts complement broader business targets prevents wasted resources.
Siloed social media campaigns may lead to confusion and inconsistent messaging.
Aligning goals helps measure genuine impact on revenue, customer satisfaction, or brand awareness.

10.2 Integrating Social Media into Your Customer Service

Implications for NZ Small Businesses

Customers may reach out via Facebook, Instagram, or Twitter for quick support or enquiries.
Fast and professional replies on social platforms can significantly improve brand reputation.
Integrating customer service across channels avoids missed messages and ensures seamless customer experiences.

10.3 Using Social Insights for Product Development and Inventory Decisions

Implications for NZ Small Businesses

Social feedback can give real-time clues about products or services in high demand.
Avoids overstocking low-demand items or missing out on profitable trends.
Direct customer input can guide product improvements, helping maintain a competitive edge.

10.4 Training Staff for Consistent Social Media Representation

Implications for NZ Small Businesses

Even small teams need unified training to ensure consistent brand voice, messaging, and responsiveness.
Well-trained staff can amplify your brand presence by creating and sharing branded content.
Reduces the risk of off-brand or inappropriate posts that could harm your reputation.

Lesson Eleven: Legal Essentials for Small Business Social Media

Protect your business while building your social media presence. This crucial lesson demystifies the legal requirements of social media marketing in NZ, covering copyright essentials, sponsored content regulations, privacy requirements, and policy creation. Stay compliant and confident as you grow your social media presence, knowing you’re following best practices for the NZ market.

Don’t venture into social media without:

11.1 Quick Guide to Copyright and Fair Use in Social Media

Implications for NZ Small Businesses

Improper use of images or music can lead to legal complications, fines, or takedown notices.
Understanding fair use and obtaining licences are crucial when sharing third-party content.
Maintaining legal compliance protects your brand from negative publicity and financial risk.

11.2 Navigating Sponsored Content Regulations

Implications for NZ Small Businesses

Sponsored or paid partnerships must be labelled clearly to meet Advertising Standards Authority guidelines.
Non-compliance can result in penalties and damage to customer trust.
Being transparent about sponsored content maintains credibility with followers.

11.3 Privacy Considerations for Customer Data

Implications for NZ Small Businesses

Handling personal information via social media requires compliance with the Privacy Act in NZ.
Mishandling user data can result in legal issues and break customer trust.
Clear privacy policies and secure data handling processes are essential.

11.4 Creating a Simple Social Media Policy for Your Business

Implications for NZ Small Businesses

A clear policy helps all team members understand posting guidelines, brand voice, and crisis management procedures.
Minimises the risk of off-brand messaging or legal mishaps.
Ensures a unified front, especially useful when multiple employees handle social media tasks.

Lesson Twelve: Future-Proofing Your Social Media Approach

Stay ahead of the curve without constantly chasing every new trend. This forward-looking lesson equips you with strategies to maintain a relevant and effective social media presence as platforms evolve. Learn how to evaluate and adapt to platform changes efficiently, identify which trends are worth your time, prepare for emerging social commerce opportunities, and build a flexible strategy that grows with your business.

Here’s what you need to know to be prepared:

12.1 Staying Updated with Platform Changes Efficiently

Implications for NZ Small Businesses

Social platforms frequently update algorithms, features, and best practices, impacting reach and engagement.
Lack of awareness can mean missed opportunities or ineffective strategies.
Following reputable industry sources can help small businesses stay competitive without investing excessive time.

12.2 Adapting to Emerging Trends Without Overextending

Implications for NZ Small Businesses

Jumping on every trend can dilute your brand focus and strain limited resources.
Selecting trends that align with your niche and audience ensures better ROI.
Careful adoption positions you as innovative yet authentic, rather than gimmicky.

12.3 Preparing for Social Commerce Opportunities

Implications for NZ Small Businesses

Social commerce features on platforms like Instagram, Facebook, and TikTok are continually evolving.
Early adoption can give you an edge, providing customers with seamless shopping experiences.
Integrating commerce features allows you to diversify revenue streams beyond your website or physical store.

12.4 Building a Flexible, Scalable Social Media Strategy

Implications for NZ Small Businesses

A rigid strategy may fail to adapt to market shifts, technological changes, or sudden growth.
A scalable approach ensures you can handle increased engagement or new product lines without overhauling everything.
Flexibility allows you to pivot quickly, an advantage in a competitive market.

Conclusion

By focusing on these elements—time-efficient strategies, budget-friendly content creation, automation, targeted advertising, organic growth, conversion tactics, straightforward analytics, differentiating against larger brands, platform-specific best practices, business-wide integration, legal compliance, and future-proofing—NZ small businesses can build a robust and scalable social media marketing presence. Consistent application of these recommendations will help ensure you achieve tangible business results while making the most of your limited time and resources.

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TIMING

The “Practical Social Media Marketing for NZ Small Business 2025” Course begins on Monday 27 January, 2025.

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INVESTMENT

This twelve-part online training course is available for $897+GST. However we offer an Early Bird Discount of $100 — pay just $797+GST for bookings received by Monday 20 January, 2025.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by debit or credit card through PayPal by clicking here:

If you would prefer to pay by bank deposit, or require an invoice, please send an email to info@socialmedia.org.nz with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the “Practical Social Media Marketing for NZ Small Business 2025” online training course.

If you have any questions, or would like more information, please email us at info@socialmedia.org.nz

FAQ

How does the course work?

Every lesson includes Action Steps so that you can start implementing what you’ve just learned, along with Quick Wins so that you can apply your newfound knowledge immediately.

Is the course live?

No, everything is online, conducted on a web-based e-learning software platform. Once a lesson is released, you can access it whenever you wish, anytime 24/7, in accordance with your own timetable). You proceed at your own pace, accessing materials online.

What’s the course format?

This particular online training course provides content in a variety of multimedia forms, including text, images, videos, slideshows, presentations and PDF files. No special software is required to participate, you access it through a web browser (eg Chrome, Firefox, Edge, Safari).

How often are lessons released?

Course lessons will be provided weekly, on Mondays, over twelve weeks. We release content on a weekly schedule because we review (and where necessary update) the contents of each lesson just before release, to ensure that the material is as up-to-date as possible — social media marketing is constantly changing, so we aim to ensure that the lessons reflect the latest developments.

How long will each lesson take?

We typically recommend you allow 1-2 hours per lesson.

What happens if I need help?

Interaction with the course tutor is enabled via email (with telephone backup if required).

What are people saying about these courses?

Feedback from previous digital marketing training course and workshop participants:

It is great that we have managed to get an external perspective on marketing in the digital space – your expertise in this area is greatly appreciated. – Hazel T.
I really enjoyed the [Digital Marketing Workshop] today and got a lot out of it – Nikki H.
Thanks for a great [Digital Marketing] session yesterday, really enjoyed it and learnt lots – Izi W
“this was the best professional development course I have done in many years” – Mark R, senior Agency Exec responsible for social media
“thought the information within was outstanding” – Ed P, General Manager
“What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
“I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped faciliate the learning process for me.” — Adrienne B, new media senior executive
“Thanks for pointing me in the direction of this course! It’s been extremely enlightening” — Shayne P, design agency director
“Rapt with what I have seen of the course” — Julia R, fashion editor
“I’m really enjoying the course – learning a lot – and I know the two friends I persuaded to join us are also loving it.” — Lavinia C, designer
“Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
“I was already engaging with social media and have been doing so for about 6 years or so. But, did I know how to use social media in a marketing and business sense? No, I simply did not. This course was a great way to show me how to do that.” — Sheryl K, online marketer

COURSE CREATION AND TUTORING

This course has been created and is tutored by Michael Carney.