So you’re looking for a job. Are you using LinkedIn effectively to help with your job hunt?
According to recent U.S. research, half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.
Forbes Magazine reports:
Career transition and talent development consulting firm Lee Hecht Harrison asked hundreds of job seekers via an online poll, “How active are you on social networking sites?” Forty-eight percent said they’re very active on a daily basis, while 19% said they log on about two or three times per week. Another 22% said they use social networking sites one to three times per month, or less. Only 11% of job seekers said they never use social networking websites.
And it’s not just job seekers. Recruiters and employers are heavy users of LinkedIn as well.
CareerBuilder.com conducted a survey last year that asked 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process.
First they found that 37% of employers use social networks to screen potential job candidates. That means about two in five companies browse your social media profiles to evaluate your character and personality–and some even base their hiring decision on what they find.
CareerBuilder also asked employers why they use social networks to research candidates, and 65% said they do it to see if the job seeker presents himself or herself professionally. About half (51%) want to know if the candidate is a good fit for the company culture, and another 45% want to learn more about his or her qualifications. Some cited “to see if the candidate is well-rounded” and “to look for reasons not to hire the candidate,” as their motives.
That’s U.S. data, of course, but hundreds of thousands of Kiwis are active on LinkedIn as well. New Zealand now boasts more than 1,100,000 LinkedIn members, according to the latest LinkedIn data. Yet far too many of those members simply don’t know how to use LinkedIn effectively to find a job — or even to present themselves in the best possible light to prospective employers.
Our latest course aims to address those needs.
About the Course
This is a ten-part online training course, providing a step-by-step guide to making your LinkedIn profile sparkle, connecting with those who can help you with your career quest, identifying and researching prospective employers and even helping you prepare for your interview. Collectively, these lessons are designed with the ultimate aim of helping you to find your next job on LinkedIn.
This eCourse is conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online. This particular eCourse provides content in a variety of multimedia forms, including videos, slideshows, flash-based presentations and PDF files. No special software is required to participate.
Course lessons are provided in ten parts, for participants to access in accordance with their own timetables. Interaction with the course tutor is enabled via email (with telephone backup if required).
Feedback from those who have previously taken one of our courses:
- “this was the best professional development course I have done in many years” – Mark R, senior Agency Exec responsible for social media
- “thought the information within was outstanding” – Ed P, General Manager
- “What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
- “I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped faciliate the learning process for me.” — Adrienne B, new media senior executive
- “Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
- “I completed the first lesson today and found it really interesting and love the interaction already! I am so looking forward to the second lesson already …” — Annette B, public relations director
COURSE CREATION AND TUTORING
This “How to Find Jobs on LinkedIn” programme has been created and is tutored by Michael Carney. Michael has been in the marketing game since 1971, online since 1987 and keeps tabs on a wide range of trends and developments, locally and around the world. He is the author of “Trade Me Success Secrets” (now in its Second Edition) and a regular magazine columnist. Michael is also the creator of a number of online training courses, covering social media, eCommerce and other aspects of digital marketing.
WHO SHOULD TAKE THE “HOW TO FIND JOBS ON LINKEDIN” COURSE
Anyone who is looking for a new job and realises that LinkedIn can help with that objective.
WHAT YOU SHOULD LEARN AS A RESULT OF THIS COURSE
By the end of the course, you should have developed an outstanding personal presence on LinkedIn, be networking effectively with people who can help you with your career quest and be making valuable contributions which will get you noticed by potential employers. You should also know enough for a much more effective interview where you can ask informed, intelligent questions of those who are interviewing you (and thus demonstrate what an excellent employee you would make).
Lesson One: Signing Up
This is a short introduction for those new to LinkedIn. We show you what you need to do to establish your identity on LinkedIn, and where you should — and more importantly shouldn’t follow LinkedIn’s instructions to set yourself up on this global professional network.
Lesson Two: Your LinkedIn Profile
You’re probably one of the millions who already have a profile on LinkedIn — but is it just a transplanted CV? We show you how to turn your basic profile into a living, selling document that:
- showcases your unique talents and experience to best advantage
- reinforces your personal brand with a compelling headline that’s the first thing any visitor will see
- highlights your achievements, not just your history
- provides a platform for your future success
Lesson Two also covers:
- The most effective ways to ask for recommendations and endorsements
- How to use the principle of Reciprocity to sharpen your profile
- Trojan Horse Marketing and how it can really work for you
- How to claim your name on LinkedIn (and why it matters)
- How to optimize your profile for SEO
- How to use LinkedIn’s Mobile Apps and how you can ensure that your profile stands out on every platform
- The power of an effective profile summary
- How to re-shape your profile to make it sizzle (and show off your best bits)
Lesson Three: Preparing To Find A Job
Lesson Three discusses the different approaches you should take on LinkedIn, depending upon whether or not you’re currently employed or if you now think it’s time to switch to a different career.
In this lesson, we discuss:
- What you absolutely SHOULD NOT SAY on your LinkedIn Profile (and why not)
- The most effective headline approaches for those out of work
- What you should do if you have a gap in your resumé
- How to minimise the chances that your boss will discover you’re looking for a new job
- Seven key tips for career-changers
Lesson Four: Polish Up That Profile
In Lesson Four we talk about the importance of ensuring that your LinkedIn profile is filled out completely and you’re adding relevant skills.
Lesson Four covers:
- The types of Profile content that are more likely to get you interviewed
- The worst possible photos to feature on your page (we found some shockers in just a few minutes’ browsing)
- Why both the type and volume of recommendations are important to your career hopes (and how to attract recommendations quickly)
- Why it’s so important to carefully manage the Endorsements you receive from others (and exactly how you can do just that)
- How your past can take you back to the future
Lesson Five: Being Found On LinkedIn
In Lesson Five we discuss the sobering statistic that 80% of jobs are never advertised — and the essential steps you need to take to get yourself on the radar of recruiters and prospective employers.
In this lesson, we review:
- How recruiters search (and how you can dramatically improve your chances of being seen)
- Why the number of LinkedIn connections you have DOES make a huge difference
- The secret to growing your network fast
- A very smart strategy for finding appropriate keywords for your dream job
- Where you MUST put your chosen keywords if you want them to be most effective
- The cautionary tale of a LinkedIn profile that (at casual glance) looked fine but probably won’t get the applicant seen, let alone hired
Lesson Six: Maximum Visibility
Companies and recruiters can see how active you are on LinkedIn — and use that as one of the signals to determine whether you would be a good fit for their organisation.
In Lesson Six, we discuss:
- What activities you should do on LinkedIn that will reflect well on your employability rating
- How to be seen regularly by your network (without annoying them)
- Whether you should join LinkedIn Groups (and which groups to join)
- How to craft effective Recommendations that help your personal brand as well
- LinkedIn’s new Mentions feature and whether you can use it effectively for your own benefit
- All about Premium Job Seeker Accounts, their various features and how to decide if they’re worth the investment
Lesson Seven: LIONs
LIONs (Linked In Open Networkers) make it possible for you to connect quickly to hundreds or even thousands of others on LinkedIn. But are they are a good idea for you?
In Lesson Seven, we explore:
- How to make LIONs work for you
- The three words that can see you end up on LinkedIn’s blacklist
- The pros and cons of open networking
- How open networking works (or not) for Kiwis
- What happens if you do become a LION
- How to identify the most useful new followers
- How to remove the unwanted
Lesson Eight: Find Employers
So far, we’ve discussed how to make your Profile bright and shiny (and relevant) so that you can get found; and the steps you can take to make yourself as visible as possible. Now it’s time to look at the other side of the coin: how to search out prospective employers on LinkedIn.
Lesson Eight reveals:
- Search strategies to find potential employers
- How to find the newest hires (and also those who have left the company)
- Meaningful questions to ask about the company before you go any further
- Why you should follow ALL the companies on your shortlist of places to work
Lesson Nine: Looking For Jobs
Lesson Nine takes you through the steps necessary to track down the jobs that are listed on LinkedIn (typically only a small fraction of those listed on Trade Me Jobs or Seek).
In this lesson we review:
- How to craft your search criteria to get relevant results
- How to look for people you might know who can help you with a particular vacancy
- The LinkedIn application process (it’s not complicated, which can sometimes work in your favour)
- The four things you should never do if you’re looking for a job on LinkedIn
Lesson Ten: Using LinkedIn To Prepare For The Interview
Finally, in Lesson Ten we explore how LinkedIn can help you to prepare for a job interview.
We take you through:
- The inspiring tale of the unqualified candidate
- The huge volume of information that you can gather through LinkedIn
- How a study of the job poster can show much more than they ever intended to reveal
- A quick way to find a large number of people who can give you more information about the prospective employer and the industry
- What Groups, Causes and Interests can tell you about the company’s culture
This course is available NOW for immediate access. Please allow up to 24 hours for your registration to be processed (although typically the delay will be much less).
This ten-part eCourse is available for just $97 +GST.
Bookings are confirmed on receipt of payment, which can be by cheque, bank deposit or credit card.
To reserve your place in our “How To Find Jobs On LinkedIn” course, please pay by credit card through PayPal:
Click here to register for the course ($97+GST = $111.55 including GST)
If you would prefer to pay by cheque or bank deposit, or require an invoice, please send an email to [email protected] with your requirements.
WHAT HAPPENS NEXT?
You’ll receive our emailed confirmation of your booking, along with details of your Login and Password and an Enrolment Key for the “How To Find Jobs On LinkedIn” eCourse.
If you have any questions, or would like more information, please email us at [email protected]