Time for a new update on local statistics about Facebook.
This time round, let’s look at New Zealand’s Most Talked About Facebook Pages. This data is drawn from our weekly tracking monitor of 8110 NZ Facebook Pages, as at 1 November 2012.
First, let’s grab some stats from our database as a whole:
Across the 8110 Kiwi Facebook Pages we monitor, the average number of Likes has increased 14% since October 1, to stand at 7041.
And the average number of people talking about those Facebook pages is up 20% compared with October, with an average of 376 people talking as at November 1:
And Talks as a percentage of Likes:
Averages are wonderful things, of course, but they do tend to obscure the extremes. For example, on November 1:
- 1532 NZ Facebook pages had NO-ONE Talking About Them
- 720 pages had just one person Talking
- 1981 NZ Facebook pages had attracted between 2 and 10 Talks
And, at the other end of the scale, the Most Talked About NZ Facebook page right now:
Paw Justice: “Paw Justice, a non profit organisation established earlier this year, has engaged the help of over 30 New Zealand celebrities and actors to spread the word that pet abuse must stop and people who mistreat pets must be punished.”
Talks on the Paw Justice Facebook page are currently hovering around just below half a million, but the chatter peaked in the last week of October at 859,268 Talks — and yes, with total Likes standing at 243,180, that puts the Talks/Likes percentage at 353%. Definitely a little better than the 5.34% average …