Tag Archives: Kiwi Facebook pages

Most Talked About NZ Facebook Pages – August 2013

If you’ve taken any of our Social Media courses, you’ll know that we keep harping on about Engagement — creating content that your followers want to talk about and share with their friends.

We thought it was time once again to check out which Kiwi Facebook pages are the most engaging right now, as at 19 August 2o13. We’ve sliced and diced the numbers two ways, firstly measuring Engagement as a percentage of Page Likes and secondly in terms of total volume.

Leading the first list by a country mile: Made4Baby.

made4baby

This Kiwi brand, which provides natural skincare for babies & children, has only 2,457 Likes but was talked about by 14,300 last week, representing 584.2% Engagement — nearly six times as many people talking about the Facebook page as it has followers.

And the most talked-about post? This one, on August 6:

dirtydishes

This image attracted 286 likes and a staggering 7,393 shares — the sentiment too good not to spread. Clearly Made4Baby understands its audience!

What other New Zealand Facebook pages got people talking? Here’s our Top 10 list:

Most Engaged NZ Facebook Pages August 2013
Engagement as a percentage of Page Likes

Page Name Likes Talking Engagement %
1 Made4Baby 2,448 14,300 584.2%
2 Kaukapakapa Veterinary Services. 55 176 320.0%
3 Shed 10 36 68 188.9%
4 TripMe.co.nz 618 1,139 184.3%
5 Deborah Quin 259 403 155.6%
6 The Factory 570 763 133.9%
7 The Natural Parent Magazine 41,718 55,002 131.8%
8 nzblokes.co.nz 38,527 47,232 122.6%
9 O’Neill New Zealand 587 634 108.0%
10 Dairy Womens Network 1,107 1,123 101.4%

On the other hand, if we just look at the total numbers talking about Facebook pages, these are the Top Ten:

Most Engaged NZ Facebook Pages August 2013
Highest Numbers of People Talking About The Page

Page Name Likes Talking About Engagement %
1 All Blacks 2,016,724 101,459 5.0%
2 The Natural Parent Magazine 41,718 55,002 131.8%
3 nzblokes.co.nz 38,527 47,232 122.6%
4 Paw Justice 268,229 28,398 10.6%
5 Flight of the Conchords 1,626,814 24,782 1.5%
6 Made4Baby 2,448 14,300 584.2%
7 Air New Zealand 647,475 13,710 2.1%
8 Tip Top Ice Cream 129,218 13,560 10.5%
9 Vodafone Warriors 107,180 13,416 12.5%
10 Peter Jackson 1,029,657 13,327 1.3%

NB: We’ve discarded a few pages which were Australia/New Zealand pages (eg BlackBerry Australia/New Zealand) or which were parent/child pages (eg Nissan NZ, where reported Likes and Talking About statistics were cumulative totals of all official Nissan pages globally).

Source of this analysis: the 19 August 2013 edition of our own Netmarketing Courses database of more than 31,000 NZ Facebook pages, for which we gather updated data weekly.

Most Talked About Kiwi Facebook Pages November 2012

Time for a new update on local statistics about Facebook.

This time round, let’s look at New Zealand’s Most Talked About Facebook Pages. This data is drawn from our weekly tracking monitor of 8110 NZ Facebook Pages, as at 1 November 2012.

First, let’s grab some stats from our database as a whole:

Across the 8110 Kiwi Facebook Pages we monitor, the average number of Likes has increased 14% since October 1, to stand at 7041.

Kiwi Facebook Pages

And the average number of people talking about those Facebook pages is up 20% compared with October, with an average of 376 people talking as at November 1:

Kiwi Facebook Pages

And Talks as a percentage of Likes:

Kiwi Facebook Pages

Averages are wonderful things, of course, but they do tend to obscure the extremes. For example, on November 1:

  • 1532 NZ Facebook pages had NO-ONE Talking About Them
  • 720 pages had just one person Talking
  • 1981 NZ Facebook pages had attracted between 2 and 10 Talks

And, at the other end of the scale, the Most Talked About NZ Facebook page right now:

Kiwi Facebook Pages

Paw Justice: “Paw Justice, a non profit organisation established earlier this year, has engaged the help of over 30 New Zealand celebrities and actors to spread the word that pet abuse must stop and people who mistreat pets must be punished.”

Talks on the Paw Justice Facebook page are currently hovering around just below half a million, but the chatter peaked in the last week of October at 859,268 Talks — and yes, with total Likes standing at 243,180, that puts the Talks/Likes percentage at 353%. Definitely a little better than the 5.34% average …