Tag Archives: latest Social Media

Social Media Refresher: Online Video Now Essential

video

Early Bird Booking Deadline tomorrow – SAVE $100 on our new SOCIAL MEDIA REFRESHER 2016 online training course. http://bit.ly/socialmediarefresher.
 
Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media refresher course to capture the latest developments across the expanding world of social media marketing.

WHO WILL BENEFIT FROM THIS ONLINE TRAINING COURSE?

Any marketer, business owner or executive who is already familiar with the principles and practice of Social Media Marketing but needs an update on the latest developments in the medium.

WHAT’S IN THE SOCIAL MEDIA REFRESHER COURSE?

The course covers:

Lesson One: Latest Social Media Updates: Facebook

Lesson Two: WhatsApp, Messenger and other Messaging Apps

Lesson Three: Streaming Video: Facebook Live, Periscope, Meerkat

Lesson Four: Pictures: Snapchat, Instagram, Pinterest

Lesson Five: Social Media Advertising

Lesson Six: Community Management and Influencer Marketing

Lesson Seven: Tools & Tips, Twitter & LinkedIn

MORE INFORMATION

Full course details are available from http://bit.ly/socialmediarefresher

Pinterest: Design and Demographics

If your product looks good, showcase it on Pinterest.

Pinterest

This latest social media phenomenon — attracting the usual hype such as “fastest growing social network”, yada yada yada — is turning into a glorious scrapbook of the best-looking images on the web.

As a result, marketers such as Volvo are using the site to highlight design credentials:

When most consumers think Volvo, they think safety. But Volvo Cars of North America also wants them to think design and aesthetics. Consequently, the automaker has revved up its social marketing, inviting Pinterest users to plan and share their ideal “joyride” by re-pinning their favorite images of the Volvo S60 T5, along with comments on where they’d like to go on a road trip, where they’d stop along the way, what they’d wear during their trip, and what music would enliven their travels.

“We’re rebranding ourselves in a new light through design,” says Volvo’s Social Media Manager Joe Barbagallo, adding that Pinterest‘s customer interaction, ability to share ideas through images, design-focused audience, and speedy online growth made the site an ideal place to host its Volvo Joyride Contest. Volvo kicked off the contest with 155 Pinterest followers and accumulated approximately 500 in less than a week.

Pinterest

“Pinterest being focused around photos and being driven by consumers is really what attracted us to establish a presence on Pinterest,” Barbagallo says. “[The Pinterest user is] somebody who is extremely creative. I would also say extremely organized, [and] I think they do have singular focus. It’s very design-oriented, and those are some of the attributes that we’re going after as an automotive brand.” The automaker created a promotional video for the Joyride contest, starring lifestyle and design blogger Victoria Smith, to emphasize the company’s design-oriented direction.

If your product looks good enough (and appeals mostly to females — see the infographic), check out Pinterest for yourself.

Pinterest