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Most Talked About NZ Facebook Pages – August 2013

If you’ve taken any of our Social Media courses, you’ll know that we keep harping on about Engagement — creating content that your followers want to talk about and share with their friends.

We thought it was time once again to check out which Kiwi Facebook pages are the most engaging right now, as at 19 August 2o13. We’ve sliced and diced the numbers two ways, firstly measuring Engagement as a percentage of Page Likes and secondly in terms of total volume.

Leading the first list by a country mile: Made4Baby.

made4baby

This Kiwi brand, which provides natural skincare for babies & children, has only 2,457 Likes but was talked about by 14,300 last week, representing 584.2% Engagement — nearly six times as many people talking about the Facebook page as it has followers.

And the most talked-about post? This one, on August 6:

dirtydishes

This image attracted 286 likes and a staggering 7,393 shares — the sentiment too good not to spread. Clearly Made4Baby understands its audience!

What other New Zealand Facebook pages got people talking? Here’s our Top 10 list:

Most Engaged NZ Facebook Pages August 2013
Engagement as a percentage of Page Likes

Page Name Likes Talking Engagement %
1 Made4Baby 2,448 14,300 584.2%
2 Kaukapakapa Veterinary Services. 55 176 320.0%
3 Shed 10 36 68 188.9%
4 TripMe.co.nz 618 1,139 184.3%
5 Deborah Quin 259 403 155.6%
6 The Factory 570 763 133.9%
7 The Natural Parent Magazine 41,718 55,002 131.8%
8 nzblokes.co.nz 38,527 47,232 122.6%
9 O’Neill New Zealand 587 634 108.0%
10 Dairy Womens Network 1,107 1,123 101.4%

On the other hand, if we just look at the total numbers talking about Facebook pages, these are the Top Ten:

Most Engaged NZ Facebook Pages August 2013
Highest Numbers of People Talking About The Page

Page Name Likes Talking About Engagement %
1 All Blacks 2,016,724 101,459 5.0%
2 The Natural Parent Magazine 41,718 55,002 131.8%
3 nzblokes.co.nz 38,527 47,232 122.6%
4 Paw Justice 268,229 28,398 10.6%
5 Flight of the Conchords 1,626,814 24,782 1.5%
6 Made4Baby 2,448 14,300 584.2%
7 Air New Zealand 647,475 13,710 2.1%
8 Tip Top Ice Cream 129,218 13,560 10.5%
9 Vodafone Warriors 107,180 13,416 12.5%
10 Peter Jackson 1,029,657 13,327 1.3%

NB: We’ve discarded a few pages which were Australia/New Zealand pages (eg BlackBerry Australia/New Zealand) or which were parent/child pages (eg Nissan NZ, where reported Likes and Talking About statistics were cumulative totals of all official Nissan pages globally).

Source of this analysis: the 19 August 2013 edition of our own Netmarketing Courses database of more than 31,000 NZ Facebook pages, for which we gather updated data weekly.

NZ’s Top 50 Facebook Pages September 2012

There’s a bit of a debate raging over at Stop Press about the validity or otherwise of the latest NZ Facebook data released by Social Bakers. In particular, one commenter noted that “Socialbakers only tracks 131 brand pages in New Zealand”.

We took the opportunity to crunch our own numbers — we have a rather larger sample, of some 6,250 New Zealand Facebook pages — and came up with our own sets of results.

First, we took a look at the Top 50 Most “Liked” New Zealand Facebook Pages. Here are the Top Twenty as at today, September 12 2012 (you’ll be able to download the Top 50 in PDF form at the end of this article):

Yes, we know there are some debatable entries in there. For example, Lord of the Rings and The Hobbit probably don’t rank as truly NZ pages, and the Rugby World Cup, formerly administered by NZ, has now gone troppo. Even so, there’s plenty of useful information for those of a statistical bent, especially with the Top 50 Reports (see below).

The second set of numbers we examined: Facebook’s “Talking About” metric. Here are the Top Twenty Pages that attracted the most “talking” (which includes liking, commenting and sharing) as reported on September 12 2o12:

And the third set of numbers we reviewed: the percentage of those “Engaged” with the page (which we’ve defined as “the number of Talks as a percentage of the total number of Likes”). As you’ll see below, the first 15 pages on our list actually have more people Talking About them than have Liked them (see last month’s Wanganui Chronicle blog post for an extreme example of this phenomenon).

And here’s the link to the PDF file containing the three sets of Top 50 Lists, with our compliments.

PS Our research sample of 6250 NZ Facebook pages is pretty comprehensive, but we’re sure we’ve missed our fair share. If you know of an NZ Facebook page whose performance would put it into one of our Top 50 lists, please let us know in the comments and we’ll add it to our database.