You’ve no doubt seen the gloom and doom stories about Facebook in recent times, and how New Zealand marketers can no longer expect to get noticed without paying for Facebook ads.
Whilst that’s a fair summation of the current state of Facebook in 2018, there are still exceptions — posts that do get shared, because they excite, inspire or touch the hearts of Kiwi consumers.
Here, from our database of more than 23,000 NZ Facebook pages, are some of the recent posts that we’ve come across that performed far better than the average.
Firstly, from Waikato Hospital’s Emergency Department (ED), lurking within the usual public service announcements, a picture and accompanying story that will make you go “awwww” (and like the post 5,200 times and share it 618 times):
Nicely done, Waikato.
Next, from the Porirua Chamber of Commerce, a story that’s achieved surprising traction (273 likes, 61 shares) considering that the chamber only has 1,122 followers:
We also couldn’t resist sharing the post from an unlikely source, Ese Tatupu Funeral Directors & Mortuary Embalmers, which attracted attention well beyond its core constituency when it shared the Tagata Pasifika story of its female Funeral Director:
And then there was Southland Honda, which caught the imagination of hundreds of its followers with an almost-unbelievable picture from long ago:
If you’d like to improve your own social media expertise, we offer specialist training.
Here are the current courses (click on the links for more details about each course):
SOCIAL MEDIA MARKETING COURSES
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
How to Use LinkedIn Effectively – For Your Business And Your Career
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase. It’s well past time for you to upskill yourself in online video marketing. That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
ECOMMERCE COURSES
Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.
For more details of the Mastering eCommerce programme, please click here.
Advanced Selling on Trade Me
This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.
For more details of the Advanced Selling on Trade Me programme, please click here.
MOBILE MARKETING
Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (2017), most New Zealanders Under 55 now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.
For more details of the Principle & Practice of Mobile Marketing course, please click here.
