Digital Marketing continues to grow strongly and remains New Zealand’s most dominant medium. It’s time to upskill yourself.

To help you on your way, allow us to point you towards our range of courses that offer continuing professional development in various aspects of digital marketing.

All our courses are developed specifically for New Zealand conditions and are freshly updated for 2024.

Here are the current courses (click on the links for more details about each course):

USING AI FOR MARKETING

It’s now more important than ever for businesses to master the essential elements of AI for marketing.

Dive into the digital future with our AI for Marketers course! This exclusive training is your golden ticket to mastering AI in the marketing realm, specially designed for New Zealand’s vibrant marketing community.

Unlock the power to revolutionize your strategies, elevate content creation, and decode consumer insights like never before. Whether you’re aiming to amplify engagement, boost conversions, or innovate with unparalleled personalization, this course is your pathway to becoming an AI-savvy marketer.

Check out the details of our AI for Marketers online training course here.

MARKETING PRODUCTIVITY

Elevate your marketing game without the burnout with our “Don’t Get Busy, Get Lazy: Marketing Productivity Course”! Tailored for New Zealand’s dynamic marketers, this groundbreaking course offers a fresh approach to achieving peak productivity without the perpetual hustle. Discover innovative strategies to automate your workflow, leverage cutting-edge tools, and refine your marketing processes for maximum impact with minimum effort.

Why spend endless hours on tasks that can be streamlined or automated? Our course is designed to free up your schedule, so you can focus on what truly matters—creative thinking, strategy development, and driving substantial growth for your brand. Join a community of forward-thinking New Zealand marketers committed to working smarter, not harder. Transform your workday and see your efficiency soar—because in the world of marketing, being lazy is the new busy.

Check out the details of our “Don’t Get Busy, Get Lazy” Marketing Productivity online training course here.

DIGITAL MARKETING

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2024 NZ Digital Marketing Course

Stay up-to-date with the latest Digital Marketing developments in 2024.

Step into the digital marketing arena with confidence with our “NZ Digital Marketing 2024” course, specifically designed for New Zealand marketers seeking to keep up-to-date with the digital landscape. From social media savviness to SEO expertise, email marketing strategies to content creation wizardry, this course covers all the bases. Equip yourself with the tools and knowledge to craft compelling digital campaigns that resonate with your audience, drive engagement, and accelerate business growth.

In an ever-evolving digital world, staying ahead means constantly adapting and learning. That’s exactly what our course offers—up-to-date, practical skills tailored for the New Zealand market. Whether you’re a budding marketer looking to make your mark or a seasoned professional aiming to update your skill set, “NZ Digital Marketing 2024” is your roadmap to success. Dive in and transform your digital marketing prowess into your most powerful professional asset.

Check out the details of our 2024 NZ Digital Marketing online training course here.

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Certificate in Digital Marketing

Unlock the full potential of digital marketing with our “Certificate in Digital Marketing” course, meticulously crafted for New Zealand marketers who are eager to excel in the digital realm. This comprehensive certification course offers a deep dive into every critical aspect of digital marketing—from SEO and SEM to social media marketing, content marketing, email campaigns, and analytics. It’s the perfect blend of theory and practical skills, designed to empower you with the knowledge and tools needed to navigate the complexities of the digital world effectively.

As the digital landscape continues to evolve, staying competitive means not just keeping up, but staying ahead. That’s where this course comes in. Whether you’re aiming to boost your career, elevate your business, or simply stay relevant in an ever-changing field, our “Certificate in Digital Marketing” provides a solid foundation and advanced insights tailored to the New Zealand market. Equip yourself with cutting-edge skills, earn a certification that speaks volumes, and open doors to new opportunities in the digital marketing sphere. Begin your journey to becoming a digital marketing expert today.

For more details of the Certificate in Digital Marketing online course, please click here.

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Digital Marketing 101

Dive into the digital realm with our “Digital Marketing 101” course, designed specifically for New Zealand marketers who are ready to harness the power of digital channels to skyrocket their marketing efforts. This course lays down the fundamentals of digital marketing in a concise, clear, and actionable manner. From understanding the digital marketing landscape to mastering the art of SEO, social media, email marketing, and analytics, we’ve got you covered. It’s the perfect starting point for beginners and a great refresher for seasoned professionals looking to update their knowledge with the latest trends and strategies.

In today’s digital age, a solid foundation in digital marketing is not just an advantage; it’s a necessity. With “Digital Marketing 101,” you gain access to invaluable insights and practical tools tailored for the New Zealand market, ensuring you can not only compete but excel in your marketing endeavors. Transform your approach to digital marketing, enhance your online presence, and drive impactful results for your business or career. Start your journey to digital marketing mastery with us and unlock the full potential of your marketing strategy.

For more information about Digital Marketing 101, please click here.

SOCIAL MEDIA MARKETING COURSES

The Principles & Practice of Social Media Marketing

Elevate your social media game to new heights with our 13-part “Social Media Marketing Course,” specially tailored for New Zealand businesses relatively new to Social Media. This course offers a deep dive into the world of social media, equipping you with the strategies and tools necessary to create engaging content, foster a thriving community, and drive meaningful engagement across platforms. From the basics of platform selection and content creation to advanced techniques in analytics, advertising, and influencer collaborations, we cover everything you need to stand out in the crowded digital space.

As social media continues to evolve at a rapid pace, staying updated with the latest trends and algorithms is crucial for success. Our course provides not just the foundational knowledge but also the cutting-edge insights that are particularly relevant to the New Zealand market. Whether you’re a small business owner looking to expand your reach, a marketer aiming to refine your social media strategy, or a content creator seeking to increase your impact, our “Social Media Marketing Course” is designed to propel your social media efforts to the forefront of excellence. Join us to transform your social media presence and turn your brand into a powerhouse of engagement and growth.

For more details of the Social Media Marketing online course, please click here.

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We also have a combined course that will help you master both of New Zealand’s most powerful social media:

By far the most powerful social media channels for NZ marketers these days are Facebook and Instagram.

That’s where the audiences are, and that’s where YOU need to be.

Through Facebook you can reach an estimated 3.1 million Kiwis 13+
Through Instagram you can reach an estimated 1.95 million Kiwis 13+

Of course, there’s rather more to Facebook and Instagram marketing than making a few posts or taking a few pretty pictures and hoping to reach large numbers of your target audience.

Effective social media marketing requires the right knowledge, tools, tips and techniques to help you get noticed and to encourage your audience to engage with you and your brand.

That’s where we can help.

In recognition of the combined strengths of Facebook and Instagram, we’ve taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Complete Facebook and Instagram Marketing online training course.

This combined course will bring you up to speed with what’s required to make your social media marketing on Facebook and Instagram really work for you in 2023.

Check out the details of our Complete Facebook and Instagram Marketing online training course by clicking here.

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How to Prepare an Effective Social Media Brief

Master the art of crafting the perfect social media brief with our course, “Preparing an Effective Social Media Brief,” specially designed for New Zealand marketers who aspire to elevate their social media campaigns. This course takes you through the critical steps of developing a comprehensive brief that aligns with your brand’s goals, resonates with your target audience, and sets a clear path for creative execution. Learn how to succinctly communicate your vision, objectives, and expectations to designers, copywriters, and social media teams, ensuring your social media campaigns are not just visually captivating but strategically sound and effective.

In the rapidly changing world of social media, clarity and precision in your briefs can significantly impact the success of your campaigns. Our course is packed with practical tips, real-world examples, and interactive exercises tailored for the New Zealand market, helping you avoid common pitfalls and enhance collaboration with your creative teams. Whether you’re a business owner, a marketing professional, or a creative director, “Preparing an Effective Social Media Brief” will empower you with the skills to create briefs that lead to successful, impactful social media campaigns that drive engagement, increase reach, and contribute to your brand’s success. Transform your social media strategy today with the power of a well-crafted brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

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Writing for the Web course

Unlock the secrets of compelling digital storytelling with our “Writing for the Web” online training course, meticulously designed for New Zealand marketers ready to captivate their audience in the digital era. This course offers a deep dive into crafting impactful, engaging content tailored for online platforms, including how to use AI to assist you with your writing. Learn how to grab attention in a crowded digital landscape, enhance readability with SEO-friendly practices, and drive meaningful interactions through persuasive writing techniques. From blog posts and web pages to social media updates and email campaigns, we cover the essentials of digital writing that resonates with today’s fast-paced, information-hungry audience.

In an online world where content is king, the ability to communicate effectively can set your brand apart. Our course equips New Zealand marketers with the tools to not only write compellingly but also to strategize content that aligns with business objectives and audience needs. Embrace the nuances of digital communication, adapt your writing for various online formats, and measure the success of your content with actionable analytics. Whether you’re looking to enhance your brand’s online presence, increase engagement, or boost conversions, “Writing for the Web” is your go-to resource for elevating your digital writing skills to new heights.

For more information about our Writing for the Web course, please click here.

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Online Video Marketing course

Step into the spotlight with our “Online Video Marketing Course,” tailored specifically for New Zealand marketers who want to leverage the power of video in their digital strategies. This immersive course covers everything from conceptualizing captivating video content to production essentials and distribution strategies that maximize reach and engagement, including the latest developments in AI that can enhance your creativity and reduce the time and resources required. Discover how to tell your brand’s story in a way that resonates with your audience, using the visual and emotional impact of video to create lasting connections and drive conversions.

As video content continues to dominate the digital landscape, understanding how to effectively integrate video into your marketing mix is crucial for staying ahead in New Zealand’s competitive market. Our course is packed with practical tips, industry insights, and hands-on projects designed to equip you with the skills needed to create and implement a successful video marketing strategy. Whether you’re aiming to enhance your social media presence, boost website traffic, or increase online sales, our “Online Video Marketing Course” provides the tools and knowledge to achieve your goals through the power of video content. Start transforming your marketing strategy today with the dynamic and engaging power of video.

Online Courses