Social Media is the hottest topic in marketing circles right now and many businesses (around the world, not just in New Zealand) are feeling pressured to get involved with social outlets such as Facebook or Twitter. Small wonder — research analysts eMarketer are reporting that social media has reached the tipping point.
96% of New Zealand internet users went to a social network site in a typical month [Source: comScore, “State of The Internet with a Focus on New Zealand”]— and more than 2 million Kiwis now have an account on Facebook.
And it’s becoming habitual — half of us visit the Facebook site at least once a day, to catch up on what our friends are doing (and to tell them where we’ve been and what we’ve done).
So Kiwis can now be found in large numbers hanging out on social networks. Should marketers be there too? Absolutely, notes eMarketer, channeling the results of a survey by Chadwick Martin Bailey, a market research firm. According to their data, 33% of U.S. Facebook users have become fans of brands on the network.
And plenty more social network users are talking about brands online. Whether it’s good news or bad news, if it’s hot it spreads in milliseconds across the social networks.
On the rather more positive side, a recent Nielsen/Facebook joint study showed significant uplift in Advertising Recall, Awareness and Purchase Intent amongst those brands “liked” in Social Media.
Nervous yet? Worried about your brand? Or just eager to take advantage of the added value if fans ‘love you’ socially?
It’s time to upskill yourself on social media — it’s too late to be an early adopter, but now would be a good time to start getting yourself socially adept.
Want to know more about Social Media Marketing? Check out our online training courses — right now you can SAVE $100 on any course with our Early Bird Rates
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
How To Create Effective Facebook Posts
The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.
So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.
For more details of the How To Create Effective Facebook Posts short course, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase.
It’s well past time for you to upskill yourself in online video marketing.
That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.