What do you wish prospective clients knew about your product or service?

What problems would you help them solve, if only they knew about what you offer?

What benefits would you highlight? How would you shape prospects’ opinions, if you had a forum through which to speak to them?

Hold those thoughts, here are some more questions.

What if your knowledge and expertise was on display within the pages of a widely-distributed New Zealand business book?

What if your business was also going to be promoted across the Internet on more than 300 authoritative mainstream media websites, all linking back to your website?

Would that represent an incredible opportunity to tell prospects what you do, and make them really interested in how you can help them?

We invite you to join us in providing advice, guidance, ideas and real-world examples for New Zealand businesses, in the form of a book (printed and ebook), articles, videos, virtual summits, social posts and a Resource Directory.

And we will magnify your contributions by promoting them across New Zealand and across the world through articles published to at least 300 authoritative mainstream media websites, with links back to your own website.

Not only will that get your content noticed by many more people, it will also provide valuable backlinks which Google will interpret as a measure of your increased authority and credibility.

Here are the details:

This initiative begins with a book, entitled NZ TOMORROW: New Opportunities, Tools & Techniques for Kiwi Businesses.

WHAT “NZ TOMORROW” WILL COVER

We are inviting some of NZ’s leading business service providers (like YOU) to help Kiwi businesses identify new opportunities that will enable them to survive and thrive as we move on from the Age of Covid.

Here’s an (incomplete, out of order and subject-to-change once we get YOUR input) list of topics we are planning to feature:

OPPORTUNITIES

THIS IS YOUR PRIMARY PLATFORM, WHERE YOU DISCUSS OPPORTUNITIES, TIPS ,TOOLS & TECHNIQUES WITHIN YOUR BUSINESS CATEGORY

THE BIG PICTURE

The Next Normal, in Numbers (key Covid-era stats from NZ and around the world)
What NZ Businesses Learned From Local Lockdowns (and what else we should have learned)
Upskilling, Reskilling and Pivoting (evolve or get left behind)
Resilience as a Business Strategy (when supposedly rare black swan events just keep happening)
The New Knowledge Economy (and the changed focus on “How To” rather than “What”)
YOUR BIG PICTURE PERCEPTIONS HERE?

GONE DIGITAL

The Unstoppable Momentum of Digital Transformation (and the key changes that we absolutely must embrace)
The Accelerated Adoption of Automation and AI (and why we all need to change)
The Answers Lie in the Data (if only we could find them)
Our Website Has No Clothes (what we discovered about our online presence, because consumers complained)
Digital Marketing Continues to Explode (but it’s no longer the same)
YOUR DIGITAL TRANSFORMATION TOPIC HERE?

PEOPLE

The Inescapable Transition to a Remote, On-Demand Workforce (paradigm, shifted)
The New Importance of Being a Good Employer (when demand is high and barriers are low)
The Great Resignation (why so many people are quitting their jobs, and what they’re doing instead)
The Incredible, Shrinking In-Person Shopper (and why Ecommerce is only part of the answer)
What We Already Know About Consumers Who Shop Online (but don’t actually realise)
YOUR CONSUMER BEHAVIOUR PERSPECTIVE HERE?

DOING BUSINESS

The Gaping Holes in Just-In-Time Product Provision (and what we must do instead)
Ghost Kitchens and the Uberfication of Food (we are what we get delivered to eat)
The Nearly Universal Acceptance of Virtual Attendance (for many, being there is no longer compulsory)
What Social Distancing Means for Consumer-Facing Businesses (and how we might adapt)
The Fragmentation and Reinvention of Supply Chains (logistics under the microscope)
Capitalising on “Revenge Travel” (the urge to escape after so long behind closed borders)
How We Can Turn Our Business Into a Tele-Experience (why we should or why we shouldn’t)
Tapping into the “Bio Revolution” (biomolecules, biosystems, biomachines and biocomputing)
Desperately Growth-Hacking and Innovating (we need to be ready to disrupt ourselves)
YOUR VIEW ON BUSINESS TRENDS HERE?

CORPORATE VALUES

Avoiding “50 Shades of Green” (sustainability, pretended or unevenly applied)
Performing Well on Voice of Society Metrics (delivering on ethics and authenticity)
Customer Service is King (meet and surpass expectations or be eviscerated on social media)
Misinformation is Now a Fact of Life (how we’re all vulnerable to death by a thousand memes)
YOUR CORPORATE VALUE VIEWS HERE?

INTO THE FUTURE

Where to from here? We ask the experts.
YOUR PREDICTION HERE

This is a sponsored Authority Marketing project. We will be partnering with NZ companies on these and other topics.

BOOK DISTRIBUTION

The NZ Tomorrow ebook will be published on 22 March 2022, with the printed book following a short time later.

We are in discussion with leading NZ business organisations to offer the ebook free of charge to their thousands of members when the book comes out. The book will also be available for purchase through Amazon and other online bookstores.

The book will also be available in printed form, with complimentary copies provided to SILVER, GOLD and PLATINUM sponsors (and additional copies available to order).

PROMOTION TO 300+ MAINSTREAM MEDIA OUTLETS WORLDWIDE

Content from the book will be published through a series of articles distributed to 300+ mainstream media outlets worldwide, including local and national newspapers, TV stations and many more.

OTHER CONTENT CHANNELS

Elements drawn from the book will also be published online, in a variety of formats:

Articles
Videos
Virtual Summit
Social posts
Available in infographic and presentation formats
Posted to article sites

ABOUT THE AUTHOR/PUBLISHER

NZ Tomorrow is being written and published by Michael Carney, a highly experienced marketer, training director, author and publisher. Michael is the principal of NETMARKETING COURSES, which offers online training courses covering digital marketing and ecommerce to NZ businesses. He is also the author of five business books (including TRADE ME SUCCESS SECRETS) and more than fifteen online training courses, and provides marketing consultancy services for a number of clients.

—

YOU’RE INVITED TO TAKE PART

As noted, this is a sponsored Authority Marketing Project, and we’re currently actively looking for sponsorship partners.

The NZ Tomorrow Initiative is a six-month-long Authority Marketing programme which begins on 22.2.2022 (couldn’t resist!), to help Kiwi businesses manage their way through the Age of Covid.

Here are the available sponsorship packages:

BRONZE

First, we’ll get your input on our broad category perspectives (e.g. The Big Picture, Gone Digital, People, Corporate Values and predictions on the Future for NZ Businesses). Then we’ll invite you to talk about Opportunities in your own product/service sector.

We will devote at least two pages in the NZ Tomorrow book to your advice on the opportunities and challenges for Kiwi businesses within your product or service category in tomorrow’s world.

That advice will also be the subject of at least two article posts over the six-month period starting in February 2022. Your organisation will also be included for at least 12 months in an online Business Resources Directory to be launched in April/May 2022.

Your advice will also be cross-promoted through LinkedIn, Twitter and Facebook.

The Bronze Sponsorship Package is available for $1995+GST. 50% deposit is required upfront (once you agree to take part in this project), with the balance required by 22 February 2022.

SILVER

We will devote at least five pages in the NZ Tomorrow book to your advice on the opportunities and challenges for Kiwi businesses within your product or service category in tomorrow’s world.

We will promote your book content in a keyword-optimised article to be distributed to at least 300 mainstream media websites, with a link back to your own website for SEO purposes.

That advice will also be the subject of at least five article posts and five videos over the six-month period starting in February 2022. Your organisation will also be included for at least 24 months in an online Business Resources Directory to be launched in April/May 2022.

Your advice will also be cross-promoted through LinkedIn, Twitter and Facebook. Videos will be cross-promoted on YouTube, Vimeo and Daily Motion.

We will also invite you to provide a speaker for a Virtual Summit Event scheduled for May or June 2022.

We will also provide you with 50 printed copies of the NZ Tomorrow book, and you will receive preferential pricing if you wish to order additional copies.

The Silver Sponsorship Package is available for $4995+GST. 50% deposit is required upfront (once you agree to take part in this project), with the balance required by 22 February 2022.

GOLD

We will devote a full chapter in the NZ Tomorrow book to your advice on the opportunities and challenges for Kiwi businesses within your product or service category in tomorrow’s world.

We will promote your book content in three keyword-optimised articles to be distributed to at least 300 mainstream media websites, with a link back to your own website for SEO purposes.

That advice will also be the subject of at least ten article posts and ten videos over the six-month period starting in February 2022. Your organisation will also be included on an unlimited basis in an online Business Resources Directory to be launched in April/May 2022. Your listing will appear in a featured position at the top of your product category.

Your advice will also be cross-promoted through LinkedIn, Twitter and Facebook and content from your chapter will also be featured on Slideshare and in infographics. Videos will be cross-promoted on YouTube, Vimeo and Daily Motion.

Your content will also be:

featured on Medium
submitted at least six times to BuzzFeed
submitted at least six times to Flipboard
submitted at least six times to TheBusinessJournals
submitted at least six times to HotFrog
submitted at least six times to a range of article hosting sites

We will also invite you to provide a featured speaker for a Virtual Summit Event scheduled for May or June 2022.

We will also provide you with 100 printed copies of the NZ Tomorrow book, and you will receive preferential pricing if you wish to order additional copies.

The Gold Sponsorship Package is available for $9995+GST. 50% deposit is required upfront (once you agree to take part in this project), with the balance required by 22 February 2022.

PLATINUM

We will devote an extended chapter in the NZ Tomorrow book to your advice on the opportunities and challenges for Kiwi businesses within your product or service category in tomorrow’s world.

We will promote your book content in six keyword-optimised articles to be distributed to at least 300 mainstream media websites, with a link back to your own website for SEO purposes.

That advice will also be the subject of at least twelve article posts and twelve videos over the six-month period starting in February 2022. Your organisation will also be included on an unlimited basis in an online Business Resources Directory to be launched in April/May 2022. Your listing will appear in a featured position at the top of your product category.

Your advice will also be cross-promoted through LinkedIn, Twitter and Facebook and content from your chapter will also be featured on Slideshare and in infographics. Videos will be cross-promoted on YouTube, Vimeo and Daily Motion.

Your content will also be:

featured on Medium
submitted at least ten times to BuzzFeed
submitted at least ten times to Flipboard
submitted at least ten times to TheBusinessJournals
submitted at least ten times to HotFrog
submitted at least ten times to a range of article hosting sites

We will also invite you to provide a keynote speaker for a Virtual Summit Event scheduled for May or June 2022.

We will also provide you with 250 printed copies of a special edition of the NZ Tomorrow book, featuring your own tailored credit on the cover (along the lines of “This book has been made possible with the support of [Your Organisation and Logo]”.

You will of course receive preferential pricing if you order additional copies of your special edition in advance.

The Platinum Sponsorship Package is available for $19,995+GST. 50% deposit is required upfront (once you agree to take part in this project), with the balance required by 22 February 2022.

JOIN US

So how can YOU take part in the NZ Tomorrow Initiative?

Join us by sponsoring editorial content that talks about the business challenges that your product or service is designed to solve.

You will be providing relevant, awesome, helpful advice identifying issues facing Kiwi businesses in the Age of Covid and offering innovative solutions.

You are invited to sponsor content on a topic related to your business category and be willing to be interviewed on the agreed topic.

Naturally, topics are available on a product-exclusive* basis, first-come, first-served.

* Some product categories are broader than others. We will mutually agree on the definition of exclusivity within your category.

We will be interviewing you, and creating content, about the opportunities and possibilities inherent in your chosen topic.

Practical examples and case studies are encouraged where available.

We can interview you by Zoom or telephone, or even provide questions for you to answer by email if you prefer.

We will discuss WHO your best prospects are, and what PAIN POINTS your product or service solves.

Then we will craft content accordingly, reflecting the most popular Keyword Search Phrases relevant to those needs.

All topic selection is subject to availability at time of booking.

The NZ Tomorrow Initiative is underway now so we encourage you to act quickly, while your category is still available.

TAKE ACTION TODAY

Sign up TODAY so that you can CLAIM YOUR TOPIC before your competitors do.

Just send us an email to [email protected] indicating your interest. Let us know if you have any questions or just tell us what package you’d like to choose.

When you sign up, we will confirm your booking and liaise with you to book a time for us to interview you or the relevant member of your organization (by phone or Zoom or via email Q&A).

We don’t want to rush you but we do encourage you to act quickly — we are talking to a lot of Kiwi product and service providers, and wouldn’t want one of your competitors to grab your chosen topic because you went too slowly.

We can’t wait to hear from you!

Contact us by email: [email protected] for more info or to sign up today!

An Opportunity to Tell Prospective Clients About Your Product or Service