You’ve probably come across the phrase “seeking new opportunity” on LinkedIn. It’s a common euphemism for “I’m looking for a job“.
It’s a comfortable description. The only problem is that doesn’t work — at least, not in terms of getting the opportunity-seeking you in front of the people doing any hiring.
In a word: keywords.
LinkedIn, with more than 200 million resumes on its books in the form of member profiles, uses keywords to guide the listings it promotes to the top of the results in response to any search.
Recruiters and prospective employers quickly learn to search through LinkedIn using keywords related to the job they’re offering, in combination with Location and (sometimes) industry. “Seeking” “new” and “opportunity” are seldom among those keywords.
So your headline, which is one of the five key places which LinkedIn searches for relevant keywords, needs to include keywords that are:
- relevant to the job you’re seeking
- reflect the words typically used to describe the desired skills and attributes of the sought-after role
- and ideally provide an Added Value benefit for a new employer
What do we mean by “Added Value benefit”?
As Dan Sherman, author of “Maximum Success With LinkedIn” notes:
In your headline, say what you are looking for but say it in a way that adds value to any company that hires you.
Let’s face it: recruiters and hiring managers only care about what you can do for them, so broadcast it in your headline.
Write: “Actively seeking an opportunity to bring my extensive sales leadershp experience to increase profits.” Or: “Pursuing an engineering opportunity to write code for the next big Internet success story.”
There’s a whole lot more that you need to do to your LinkedIn profile to help you find jobs on LinkedIn, but this is one of the most important, so if you currently use the offending “Seeking New Opportunities” headline, start thinking about relevant keywords instead.
So what should you do next?
We have some possibilities for you:
Option 1: Get a LinkedIn Profile Makeover
LinkedIn is a massively powerful social media business network — but far too many people are failing on LinkedIn because their profiles aren’t good enough.
So why should you have an effective LinkedIn profile?
If you are looking for a job (or might consider an offer):
Are you being approached by potential employers or their representatives through LinkedIn? Are they checking you out and then deciding not to go any further?
If your LinkedIn profile doesn’t do a great job of promoting you, your skills, experience and expertise, then you are definitely missing out on the opportunities that you could otherwise have through the world’s largest business social network.
We can help, by harnessing our many years of digital and traditional marketing expertise to give your Profile a sizzling customized revamp.
In the process, we’ll:
- turn your Profile headline into search-friendly keywords that will sell your potential
- recommend a photograph that showcases you at your most professional
- review and rewrite your resume to highlight your career and its achievements
- shine a light on your most desirable skills and experience
- provide you with the tools to attract meaningful recommendations and endorsements from past & present clients and colleagues
As you might imagine, we can only take on a few individual clients, to ensure that we can give them our full attention.
We are currently offering to make over LinkedIn profiles — but only for a limited number of individuals.
WHAT YOU CAN EXPECT FROM THIS SERVICE
We aim to makeover your LinkedIn Profile to achieve these key results:
- To help you be found by prospective employers or clients on Google and in the LinkedIn search engine
- To highlight your past achievements that represent tangible benefits to prospective employers or clients
- To give confidence to those prospects that you have the right experience and expertise
HOW MUCH IS A LINKEDIN PROFILE MAKEOVER WORTH TO YOU?
An effective LinkedIn Profile can generate lucrative business worth many thousands of dollars — or help you score a new job. What would that be worth to you?
A strong LinkedIn profile will make you stand out and can lead to jobs, contracts, projects, speaking engagements, and new customer and prospect relationships.
LinkedIn provides a terrific opportunity to build your personal brand online, reinforcing what people already think of you professionally and revealing it to an expanded network.
Given the amount of time and effort we put into this Profile Makeover service, we should charge at least $597+tax for each Profile Makeover — that would be a small price to pay for such a service, to help ensure that your personal brand is the best it can be.
As a special marketing experiment, however, we’ve decided to offer our LinkedIn Profile Makeover service for a limited number of individuals for just $397+tax. Profiles will be processed on a first-come, first-served basis, so don’t miss out.
To reserve your LinkedIn Profile Makeover, please pay by credit card through PayPal by clicking here:
If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.
Once we receive and process your order, we’ll be in touch to begin the makeover process.
Option 2: Check out our Special Report on How To Find A Job on LinkedIn.
Read on for the details.
So you’re looking for a job. Are you using LinkedIn effectively to help with your job hunt?
According to recent U.S. research, half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.
Forbes Magazine reports:
Career transition and talent development consulting firm Lee Hecht Harrison asked hundreds of job seekers via an online poll, “How active are you on social networking sites?” Forty-eight percent said they’re very active on a daily basis, while 19% said they log on about two or three times per week. Another 22% said they use social networking sites one to three times per month, or less. Only 11% of job seekers said they never use social networking websites.
And it’s not just job seekers. Recruiters and employers are heavy users of LinkedIn as well.
CareerBuilder.com conducted a survey last year that asked 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process.
First they found that 37% of employers use social networks to screen potential job candidates. That means about two in five companies browse your social media profiles to evaluate your character and personality–and some even base their hiring decision on what they find.
CareerBuilder also asked employers why they use social networks to research candidates, and 65% said they do it to see if the job seeker presents himself or herself professionally. About half (51%) want to know if the candidate is a good fit for the company culture, and another 45% want to learn more about his or her qualifications. Some cited “to see if the candidate is well-rounded” and “to look for reasons not to hire the candidate,” as their motives.
Far too many LinkedIn members simply don’t know how to use LinkedIn effectively to find a job — or even to present themselves in the best possible light to prospective employers.
Our Special Report aims to address those needs.
About the Special Report
This is a ten-part special report, providing a step-by-step guide to making your LinkedIn profile sparkle, connecting with those who can help you with your career quest, identifying and researching prospective employers and even helping you prepare for your interview. Collectively, these lessons are designed with the ultimate aim of helping you to find your next job on LinkedIn.
This “How to Find Jobs on LinkedIn” special report has been created by Michael Carney. Michael has been in the marketing game since 1971, online since 1987 and keeps tabs on a wide range of trends and developments, locally and around the world. He is the author of “Trade Me Success Secrets” (now in its Second Edition) and a regular magazine columnist. Michael is also the creator of a number of online training courses, covering social media, eCommerce and other aspects of digital marketing.
WHO SHOULD PURCHASE THE “HOW TO FIND JOBS ON LINKEDIN” REPORT
Anyone who is looking for a new job and realises that LinkedIn can help with that objective.
WHAT YOU SHOULD LEARN AS A RESULT OF THIS REPORT
By the end of this special report, you should have developed an outstanding personal presence on LinkedIn, be networking effectively with people who can help you with your career quest and be making valuable contributions which will get you noticed by potential employers. You should also know enough for a much more effective interview where you can ask informed, intelligent questions of those who are interviewing you (and thus demonstrate what an excellent employee you would make).
Lesson One: Signing Up
This is a short introduction for those new to LinkedIn. We show you what you need to do to establish your identity on LinkedIn, and where you should — and more importantly shouldn’t follow LinkedIn’s instructions to set yourself up on this global professional network.
Lesson Two: Your LinkedIn Profile
You’re probably one of the millions who already have a profile on LinkedIn — but is it just a transplanted CV? We show you how to turn your basic profile into a living, selling document that:
- showcases your unique talents and experience to best advantage
- reinforces your personal brand with a compelling headline that’s the first thing any visitor will see
- highlights your achievements, not just your history
- provides a platform for your future success
Lesson Two also covers:
- The most effective ways to ask for recommendations and endorsements
- How to use the principle of Reciprocity to sharpen your profile
- Trojan Horse Marketing and how it can really work for you
- How to claim your name on LinkedIn (and why it matters)
- How to optimize your profile for SEO
- How to use LinkedIn’s Mobile Apps and how you can ensure that your profile stands out on every platform
- The power of an effective profile summary
- How to re-shape your profile to make it sizzle (and show off your best bits)
Lesson Three: Preparing To Find A Job
Lesson Three discusses the different approaches you should take on LinkedIn, depending upon whether or not you’re currently employed or if you now think it’s time to switch to a different career.
In this lesson, we discuss:
- What you absolutely SHOULD NOT SAY on your LinkedIn Profile (and why not)
- The most effective headline approaches for those out of work
- What you should do if you have a gap in your resumé
- How to minimise the chances that your boss will discover you’re looking for a new job
- Seven key tips for career-changers
Lesson Four: Polish Up That Profile
In Lesson Four we talk about the importance of ensuring that your LinkedIn profile is filled out completely and you’re adding relevant skills.
Lesson Four covers:
- The types of Profile content that are more likely to get you interviewed
- The worst possible photos to feature on your page (we found some shockers in just a few minutes’ browsing)
- Why both the type and volume of recommendations are important to your career hopes (and how to attract recommendations quickly)
- Why it’s so important to carefully manage the Endorsements you receive from others (and exactly how you can do just that)
- How your past can take you back to the future
Lesson Five: Being Found On LinkedIn
In Lesson Five we discuss the sobering statistic that 80% of jobs are never advertised — and the essential steps you need to take to get yourself on the radar of recruiters and prospective employers.
In this lesson, we review:
- How recruiters search (and how you can dramatically improve your chances of being seen)
- Why the number of LinkedIn connections you have DOES make a huge difference
- The secret to growing your network fast
- A very smart strategy for finding appropriate keywords for your dream job
- Where you MUST put your chosen keywords if you want them to be most effective
- The cautionary tale of a LinkedIn profile that (at casual glance) looked fine but probably won’t get the applicant seen, let alone hired
Lesson Six: Maximum Visibility
Companies and recruiters can see how active you are on LinkedIn — and use that as one of the signals to determine whether you would be a good fit for their organisation.
In Lesson Six, we discuss:
- What activities you should do on LinkedIn that will reflect well on your employability rating
- How to be seen regularly by your network (without annoying them)
- Whether you should join LinkedIn Groups (and which groups to join)
- How to craft effective Recommendations that help your personal brand as well
- LinkedIn’s new Mentions feature and whether you can use it effectively for your own benefit
- All about Premium Job Seeker Accounts, their various features and how to decide if they’re worth the investment
Lesson Seven: LIONs
LIONs (Linked In Open Networkers) make it possible for you to connect quickly to hundreds or even thousands of others on LinkedIn. But are they are a good idea for you?
In Lesson Seven, we explore:
- How to make LIONs work for you
- The three words that can see you end up on LinkedIn’s blacklist
- The pros and cons of open networking
- How open networking works (or not) for Kiwis
- What happens if you do become a LION
- How to identify the most useful new followers
- How to remove the unwanted
Lesson Eight: Find Employers
So far, we’ve discussed how to make your Profile bright and shiny (and relevant) so that you can get found; and the steps you can take to make yourself as visible as possible. Now it’s time to look at the other side of the coin: how to search out prospective employers on LinkedIn.
Lesson Eight reveals:
- Search strategies to find potential employers
- How to find the newest hires (and also those who have left the company)
- Meaningful questions to ask about the company before you go any further
- Why you should follow ALL the companies on your shortlist of places to work
Lesson Nine: Looking For Jobs
Lesson Nine takes you through the steps necessary to track down the jobs that are listed on LinkedIn (typically only a small fraction of those listed on Trade Me Jobs or Seek).
In this lesson we review:
- How to craft your search criteria to get relevant results
- How to look for people you might know who can help you with a particular vacancy
- The LinkedIn application process (it’s not complicated, which can sometimes work in your favour)
- The four things you should never do if you’re looking for a job on LinkedIn
Lesson Ten: Using LinkedIn To Prepare For The Interview
Finally, in Lesson Ten we explore how LinkedIn can help you to prepare for a job interview.
We take you through:
- The inspiring tale of the unqualified candidate
- The huge volume of information that you can gather through LinkedIn
- How a study of the job poster can show much more than they ever intended to reveal
- A quick way to find a large number of people who can give you more information about the prospective employer and the industry
- What Groups, Causes and Interests can tell you about the company’s culture
This Special Report is available NOW for immediate access.
This ten-part Special report is available for just
US$97. SPECIAL OFFER FOR JOB-SEEKERS: JUST $67.
Bookings are confirmed on receipt of payment.
To reserve your copy of our “How To Find Jobs On LinkedIn” special report, please pay by credit card through PayPal using the Buy Now button below:
WHAT HAPPENS NEXT?
After you make payment, you’ll be provided with the Special Report.