Category Archives: LinkedIn

LinkedIn Profile Makeover

Are you failing on LinkedIn?

Are you failing on LinkedIn?

LinkedIn is a massively powerful social media business network — but far too many people are failing on LinkedIn because their profiles aren’t good enough.

So why should you have an effective LinkedIn profile?

If you are looking for a job (or might consider an offer):
Are you being approached by potential employers or their representatives through LinkedIn? Are they checking you out and then deciding not to go any further?

If you are hoping to attract leads or prospects:
Are you being approached with business queries via LinkedIn?

Or are you being turned down by prospects when you request a meeting?
If they don’t already know you, 40% of those you approach will check you out on LinkedIn before agreeing to a meeting.

If your LinkedIn profile doesn’t do a great job of promoting you, your skills, experience and expertise, then you are definitely missing out on the opportunities that you could otherwise have through the world’s largest business social network.

Social Media Fuze offers up a number of benefits associated with effective LinkedIn profiles:

Show people who you are, where you’ve come from– This is the equivalent to your online resume and it’s perfect for showing off your experience.

Let others recommend and endorse you for your skills and past work– Get some social proof for your skills and talents. When others recommend or endorse you, anyone who sees your profile can see these and it shows you have other experts backing up your claims to have certain skills. This is very powerful in making connections.

Show off projects, pieces of work you’ve completed– It’s much easier to get people to contact you if you have displays of your work. Add links, images, and other documents to show what work you’ve completed, if it applies.

Get traffic to your website– When people like what they see on your profile they will look at your links and visit your website.

Why You Need Linkedin Even If You Don’t Think You Do

Relationships– I’ve worked with several one-man-show small businesses who would benefit from building relationships on Linkedin.

For instance, a counselor could join a group for counselors in the United States, get advice from them about marketing, techniques, and associations to join.

Another group would be great to get information about writing a better blog posts – think Bloggers Groups

And still a local group would help with building connections with local professionals who you could easily set up referrals with.

It’s Who You Know, Not Always What You Know– A major rule of business revolves around who you know. The additional benefit with Linkedin is that you can see who the people you are connected with know.

I can see if you are connected to someone who has a job opening, or a company I would like to offer a service contract to. When you find someone you want to connect with, you can ask the middle man (your shared connection) to introduce you.

Stay In The Loop– With the new Linkedin Experts you’ll be able to follow known experts about the topics that mean the most to your business. Think of the experts in your industry, and instead of having them send you emails, you can login and see their updates in your stream- very useful and not necessary to check everyday.

Get Found– People who use Linkedin use it A LOT. They use it to search for people in every industry that can help them personally and professionally. If you want to be found for these reasons, make sure your profile is found, filled out completely and competitive for your industry.

Linkedin for Everyone Who Does Something Professionally

If you have a job, plan to have a career, or want to someday do a task professionally, Linkedin is a great place to begin making connections that can and WILL be beneficial. It isn’t just for finding jobs, it’s for growing your business relationships.

NEED A PROFILE MAKEOVER?

We can help, by harnessing our many years of digital and traditional marketing expertise to give your Profile a sizzling customized revamp.

In the process, we’ll:

  • turn your Profile headline into search-friendly keywords that will sell your potential
  • recommend a photograph that showcases you at your most professional
  • review and rewrite your resume to highlight your career and its achievements
  • shine a light on your most desirable skills and experience
  • provide you with the tools to attract meaningful recommendations and endorsements from past & present clients and colleagues

As you might imagine, we can only take on a few individual clients, to ensure that we can give them our full attention.

We are currently offering to make over LinkedIn profiles — but only for a limited number of individuals.

WHAT YOU CAN EXPECT FROM THIS SERVICE

We aim to makeover your LinkedIn Profile to achieve these key results:

  • To help you be found by prospective employers or clients on Google and in the LinkedIn search engine
  • To highlight your past achievements that represent tangible benefits to prospective employers or clients
  • To give confidence to those prospects that you have the right experience and expertise

HOW MUCH IS A LINKEDIN PROFILE MAKEOVER WORTH TO YOU?

An effective LinkedIn Profile can generate lucrative business worth many thousands of dollars — or help you score a new job. What would that be worth to you?

A strong LinkedIn profile will make you stand out and can lead to jobs, contracts, projects, speaking engagements, and new customer and prospect relationships.

LinkedIn provides a terrific opportunity to build your personal brand online, reinforcing what people already think of you professionally and revealing it to an expanded network.

Given the amount of time and effort we put into this Profile Makeover service, we should charge at least $997+GST for each Profile Makeover — that would be a small price to pay for such a service, to help ensure that your personal brand is the best it can be.

For a limited time, we’ve decided to offer our LinkedIn Profile Makeover service for just $597 + GST. Profiles will be processed on a first-come, first-served basis, so don’t miss out.

To reserve your LinkedIn Profile Makeover, please pay by credit card through PayPal by clicking here:

Register Now for the next course

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

Once we receive and process your order, we’ll be in touch to begin the makeover process.
ABOUT US
The LinkedIn Profile Makeover process is offered by Netmarketing Services Limited. We’ve been training businesses in LinkedIn and other social media networks since 2010. Check out our comprehensive LinkedIn training course here.

The Promises & Perils of the Microsoft LinkedIn Acquisition

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The ink is barely dry on the announcement that Microsoft has offered US$26.2 billion in cash to purchase LinkedIn and already the usual suspects are lining up to criticise or praise the deal.

Tech commentator Peter Cohan, writing on Forbes, reckons that “Microsoft Wasted $26.2 Billion To Buy LinkedIn” and offered up four reasons why, including these two:

1. The business social networking industry is not attractive
LinkedIn lost $166 million on $29.9 billion in sales in 2015. As a LinkedIn user, I cannot see anything worth paying for and I would guess that there are simply not enough people who see enough value in the service to make it worth “upgrading to premium.”

2. Combined companies will not be better off.
There is no scenario I can envision in which the combined companies will be better off. There is no reason to believe that Microsoft has the strategic skills needed to revive LinkedIn’s growth.

Recode added in another concern:

LinkedIn’s ad business is slowing down.
While recruitment services are the big sales driver at LinkedIn, advertising represents roughly 18 percent of LinkedIn’s business, a significant segment that has been trending in the wrong direction. When LinkedIn reported Q4 earnings earlier in February 2016, one of the concerns was that its ad business grew just 20 percent for the quarter year over year; that compared to growth of 56 percent in the same quarter the year before. Research firm eMarketer predicted LinkedIn’s U.S. digital ad revenue would fall from 35 percent growth in 2015 to less than 10 percent growth this year. In other words, LinkedIn wasn’t selling ads the way people expected it to.

VentureBeat is similarly negative:

Acquisition double-talk, part 1: On the one hand, this deal is all about the oft-vaunted idea of “synergy” (even if that word is not used). The idea is presumably to build LinkedIn into all sorts of Microsoft products. Great! But, does this mean I’m going to get all sorts of messages suddenly asking if I want to share my Word doc through LinkedIn or have some LinkedIn integration with an Excel spreadsheet…or…what? There’s a lot of talk today about how this is going to broaden Microsoft’s reach into all sorts of new channels for selling stuff like cloud services. But does one of the largest tech companies in the world really need to spend $26 billion to reach new customers?

Acquisition double talk, part 2: Structurally, LinkedIn is going to remain independent. Per the Nadella memo:

“LinkedIn will retain its distinct brand and independence, as well as their culture which is very much aligned with ours. Jeff (Weiner) will continue to be CEO of LinkedIn, he’ll report to me and join our senior leadership team. In essence, what I’ve asked Jeff to do is manage LinkedIn with key performance metrics that accrue to our overall success. He’ll decide from there what makes sense to integrate and what does not.”

So why do the deal?

Officially, according to the slide deck announcing the deal, key opportunities for the combined entity include:

  • Realize a common mission by bringing together the world’s leading professional cloud and professional network
  • Drive increased engagement across LinkedIn as well as Office 365 and Dynamics CRM
  • Accelerate monetization through individual and organization subscriptions and targeted advertising

LinkedIn’s CEO Jeff Weiner explained his perspective, in an email to employees:

Both [Weiner and Microsoft CEO Satya Nadella] recognized that combining [the two companies’] assets would be unique and had the potential to unlock some enormous opportunities.

For example:

  • Massively scaling the reach and engagement of LinkedIn by using the network to power the social and identity layers of Microsoft’s ecosystem of over one billion customers. Think about things like LinkedIn’s graph interwoven throughout Outlook, Calendar, Active Directory, Office, Windows, Skype, Dynamics, Cortana, Bing and more.
  • Accelerating our objective to transform learning and development by deeply integrating the Lynda.com/LinkedIn Learning solution in Office alongside some of the most popular productivity apps on the planet.
  • Realizing LinkedIn’s full potential to truly change the way the world works by partnering with Microsoft to innovate on solutions within the enterprise that are ripest for disruption, e.g., the corporate directory, company news dissemination, collaboration, productivity tools, distribution of business intelligence and employee voice, etc.
  • Expanding beyond recruiting and learning & development to create value for any part of an organization involved with hiring, managing, motivating or leading employees. This human capital area is a massive business opportunity and an entirely new one for Microsoft.
  • Giving Sponsored Content customers the ability to reach Microsoft users anywhere across the Microsoft ecosystem, unlocking significant untapped inventory.
  • Redefining social selling through the combination of Sales Navigator and Dynamics CRM.
  • Leveraging our subscription capabilities to provide opportunities to the massive number of freelancers and independent service providers that use Microsoft’s apps to run their business on a daily basis.

Those are enticing future possibilities, to be sure, but are they really worth 26.2 billion dollars? Some commentators were far more positive.

ComputerWorld provides some current context:

There’s a ton at stake here. Microsoft is slowly dropping out of the hardware business for smartphones as they make a bold move with apps like Outlook for the iPhone and a cool Bing app that provides quick info about movies in your area or local eateries. The world is going mobile, and LinkedIn is one of the first apps most of us install on a new phone. How can you not? It’s how we discover the news, find people to fill a new position, and how we connect socially during the day. Social networking is partly a response to the isolation that comes from working at a keyboard all day. When we need to keep doing business on the move, LinkedIn is one of the best ways to maintain business relationships.

I first realized this when I was working on an article about a new book called “Disrupted” by Dan Lyons. It was a bit of a diatribe against startups in general (and one in particular called Hubspot), and I was curious how people who like the company would respond.

There’s a lot of noise on Facebook, thousands of posts about graduation parties mixed in between serious business news. Yet, on LinkedIn, one quick check on a post by the founder of Hubspot revealed hundreds and hundreds of comments from people defending the company. This is why Microsoft is acquiring LinkedIn. It has become part of the fabric of business discussion. All of those comments are from “the LinkedIn community” in the best sense of the phrase.

The article … was filled with smart comments from people who actually have real jobs. It was filled with people who have something to say and a place to say it. Without LinkedIn, I’m not sure how anyone could parse a discussion like that down to something even remotely useful. Facebook is all over the board. Twitter is too condensed. When we say “woven” we mean useful, that it holds the shirt together. You can stretch it, pull it, drag it over the mud, and even tie-dye it and it will hold up to scrutiny. Woven means it is worth $26.2B and a high stock price.

Microsoft needed something woven, and the acquisition makes perfect sense. Some of their other ventures are a bit frayed at the edges. I’m not sure what will happen with Office, because I’m too busy using Google Docs on a Chromebook Pixel. I’m not sure what will happen with data centers that are so Microsoft-centric, when it’s becoming quite clear that there are thousands of cloud service providers that can do exactly the same thing for much lower costs. I’m not even sure what will happen with the Xbox or Windows 10. There’s some shifting sand beneath these monoliths, and you’d have to be crazy to predict they’ll be around in the same form for the next 10 years.

But LinkedIn? It will have a really long shelf life. It has the same deeply entrenched sustainability as Google ads and Facebook photo archives.

Meanwhile, PC World reckons that the primary reason that Microsoft is buying LinkedIn is to provide content for its digital assistant Cortana:

Picture a typical business trip: meetings all day, drinks at night. A good salesperson knows his or her contacts before he or she steps foot in the door. But that goes for coworkers as well: How you you make them feel comfortable? How do you make them part of a team? How do you let them know who to approach, both inside and outside the company?

All of this usually takes some effort on your part, or at least a competent assistant. And that’s the role that Microsoft hopes to play, especially with its digital assistant, Cortana, and Office 365.

Right now, Cortana provides some basic information about your calendar, suggesting, for example, what time you’ll need to leave to ensure you arrive at your next meeting on time. In Microsoft’s digital future, Cortana will be able to sum up what you need to know both about your business relationship, and what information you can use to cement a more personal connection, too. It sounds smarmy, but a good salesperson will tell you that an emotional connection helps seal the deal.

cortana

If the thought of Microsoft owning more data about you—well, you probably should go delete your LinkedIn profile, now. Microsoft already knows your calendar (Outlook), your meetings (Outlook), your coworkers (Delve) your accounts (Microsoft Dynamics CRM) and some of your expertise (Delve).

Inc magazine spells out a few more considerations:

What LinkedIn has that Microsoft wants is connections — business connections. And that’s critical to the latter’s strategy. Microsoft understands that computing and relationships to the business users that are its mainstay have changed. More people have moved to mobile, an area where the Redmond-based giant has struggled. Computing has shifted to the cloud, and while Microsoft is a significant player in that arena, it’s a far cry from the influence it wielded when companies all had their own servers, whether directly own and run or contracted out to a service provider.

As the statement noted, LinkedIn has 433 million members across 200 countries and territories and 105 million monthly average users. Sixty percent of its traffic comes from mobile, with 7 million active job listings. Two-thirds of its revenue comes from recruiting tools.

Not only does LinkedIn extend Microsoft’s quest to connect business users — Skype and Yammer both previous examples of the same interest — but there’s an amazing amount of data. Microsoft will be able to see what people are doing in business, who’s hiring, what the requirements are for various positions, and the like. To put it differently, this is a way to make the plans and expectations of companies all over the world transparent to a business that wants to sell them the technology they need.

Plus, Microsoft has software for contact management, customer relationship management, prospecting, and other activities that would dovetail neatly into LinkedIn. The social connections become a natural reason for people to take a look at what Microsoft offers.

Tempting or terrifying?

Paul Ford, Co-founder of product studio Postlight, suggests 7 amazing things that Microsoft could do with LinkedIn:

1. Microsoft could embed LinkedIn into Windows as a service.
This makes perfect sense: Think about how amazing Hotmail and Outlook could be if you could instantly write to anyone in your second-degree LinkedIn networks. Imagine how exciting it will be when you can beg your friends for an introduction to someone in their professional circles right from your email client with the push of a button. (This integration is the thing that could finally destroy email.)

2. Microsoft could embed LinkedIn into Microsoft Office.
Office is about doing things, and people do things socially more often than they used to. LinkedIn is a business social network, and it probably knows more about your company than the people inside the company do. Imagine if you came to a section of your Microsoft Word document that needed, I don’t know—some sort of forecast, or a description of a forthcoming product. You could draw a little rectangle and automagically trigger a request to someone from the product team, asking them to fill in the rectangle. Workflows like this used to be the stuff of fantasy and billion-dollar “unified object model” sinkholes, but Git/GitHub has shown that they can work, and they can work decentralized, and LinkedIn has the messaging network and “InMail” system to pull this off, given a couple hundred million dollars.

3. Microsoft could embed LinkedIn into other tools across their ecosystem as a “workplace” API.
LinkedIn knows a lot about what people do and Microsoft builds tools for doing lots of specific, difficult things (I.e. programming, project management, making diagrams, managing databases). If there was a single LinkedIn API that let you do things like: Look up people in your company; find relevant consultants; identify the skills needed to solve problems, etc.; that’s a kind of raw power that we don’t really see inside of most software.

4. Microsoft could turn LinkedIn into the Windows-default publishing platform.
If you want to write a blog post or share some thoughts with Microsoft where do you even go in 2016? I have no idea. Yammer? Windows Live Server? XBox? LinkedIn, for its part, obviously believes that it should be the publisher of record for every horrible list of “inspirational strategies” and mutual ass-kissing glurge that content marketers exhaustedly produce for lazy Fortune 10,000 CIOs. Anyway, there’s a huge opportunity here—become the communications platform of record for the entire global business world! However this is an opportunity that both parties have a proven ability to squander over and over again. We’ll see!

5. Microsoft could mine LinkedIn’s data in order to inform product strategy.
This is the sort of mega-opportunity, and also highly sketchy. Microsoft is a software company, sure, but it’s also a bit of a nation-state with an enormously broad mandate. LinkedIn is an unbelievable data-mining platform; it has the ground truth about the global economy, especially around the technology industry, and it has a lock on that data. Microsoft will know what’s going on with Facebook before Zuckerberg does; it’ll know what skills are being added to Googlers’ resumes; it’ll know what kind of searches HR departments are doing across the world, and it can use that information to start marketing its own services to those companies. It can use LinkedIn as a global knowledge base to make more informed, long-term decisions about its own role in the global economy, and it can combine that information with what it learns from other platforms like Windows, Office 365, Bing, XBox, and so forth. It can answer questions like, “are employees of Google playing more XBox or less compared to last year?” It’s…terrifying. And we’ll never really know what’s going on. Which makes it kind of brilliant. But still terrifying.

6. Microsoft could use LinkedIn’s data to create new advertising products.
Given the above, Microsoft now has an absolutely amazing advertising platform. I can’t bring myself to write much about this because it will make Amazon chasing you around the web trying to sell you another toaster seem like a fun game played by little babies. I mean you’re talking about one company that knows how often you open Microsoft Excel per day, and another that knows how long you’ve been in your current position and if your boss just got promoted. And now they are one beautiful blue company. And the world’s largest advertising agencies and media buyers are just sitting there with their mouths open trying to figure out what to do now. I bet someone will tell them!

7. Microsoft could improve LinkedIn.
Microsoft is Microsoft and will always be Microsoft. But if you look at the recent design work in its applications, it’s capable of first-class, consumer-grade interface design and product thinking.

Microsoft designs for people who have to do boring things with computers in order to make money. It’s the 9–5 software vendor. LinkedIn is the social network of 9–5, too. It’s also a tire fire of failed UX patterns; it looks like robot poop. That’ll be the part we see: When Microsoft slowly starts applying pressure, fixing the long-standing, painful bugs, improving the overall product experience, bringing everything up to code until LinkedIn looks like a fully modern, business-focussed social network. The part we won’t see, though, that’ll be amazing.

Our View
This acquisition is one of those “so big, we can’t afford to let it fail” deals which will define the success or failure of current Microsoft CEO Satya Nadella. Sure, as unkindly noted above by several of the industry observers, the deal comes with a number of pitfalls. But, as others have pointed out, there’s plenty of potential as well.

Without an acquisition such as LinkedIn, how else can Microsoft grow and prosper in today’s cloud-based, AI-enabled world, where:

  • Google follows us from desktop to tablet to mobile phone to smartwatch and senses what we want to know almost before we do, thanks to a combination of search queries, browsing behaviour and GPS-derived location awareness
  • Facebook knows who we know, what our interests are, what we like and what we talk about
  • Amazon knows what we want to buy, what we actually buy, how much we spend and what else we look at
  • Netflix knows what we watch, how long we spend watching, when and where
  • Digital assistants like Siri and Google Now are becoming more and more important in their users’ lives as the data gets richer, behavioural patterns are analysed and harnessed and intent and purpose are more effectively tracked

Microsoft, with much of its clients’ data locked in legacy PC-based systems rather than in the cloud, has been in danger of missing out on the 21st century’s most important innovation – effortlessly harnessing big data to meet users’ needs, with minimal user prompting.

Such data is at its most useful and powerful when it’s available at our fingertips when and where we need it — whether via Cortana, Microsoft Office, Dynamics CRM or otherwise. Let’s hope that the more positive future is the one that comes true.

PS If you’ve yet to discover the full potential of LinkedIn for yourself and/or your organisation (or still think “what’s the big deal about LinkedIn, isn’t just for listing your CV?”), you should check out our How To Use LinkedIn Effectively online training course.

We also delve into these latest LinkedIn developments in more detail in our new Social Media Refresher 2016 course, currently being rolled out.

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LinkedIn Adds Showcase Pages

LinkedIn continues to work on expanding its revenue potential beyond the recruitment industry, an evolution which we encourage and support — in our view, LinkedIn offers far, far more than just a place to strut your stuff in front of prospective employers.

In this latest development, announced earlier this week, LinkedIn has added a new facility to its Company pages — the ability to add up to 10 free Showcase Pages which (as the name suggests) allow companies to showcase specific products and services.

Yes, you can already have separate product or service pages linked to your Company page, but these new Showcase pages offer two significantly different features:

  1. Showcase pages attract their own individual followings — they do not inherit any followers from their parent Company pages. For some, that may seem like a negative (“you mean, I’ve put all this effort into building up a following for my company page, now I have to do the same for each individual Showcase page?”), but the reality is that if you provide several products or services that appeal to different target markets, then each product/service can have its own Showcase page with its followers.For example, we’ve just launched a new Mobile Marketing course (details here, if you’re interested: http://mobilemarketing.ac.nz/ecourses), which may not appeal to the same people who are interested in our Social Media or eCommerce courses. We can now encourage those interested in Mobile Marketing to follow our new Mobile Marketing showcase page on LinkedIn.
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  2. Showcase pages have their own Status Update facility. This is the key element that makes Showcase pages worthwhile — you can now post updates specific to an individual product or service (or even topic), and only reach those people who are interested in that topic.Using our Mobile Marketing example again: we can now post mobile-related updates to our Mobile Marketing showcase page followers, without bothering those interested only in social media.

So how do you create Showcase pages?

Glad you asked. First, you must be an Administrator of a Company Page, because all Showcase pages are linked to Company pages.

Secondly, note that the Showcase pages are rolling out around the world this week, so the facility may not be enabled on your page yet (if not, check back again in a day or so).

With those caveats out of the way, head to your Company page — and in particular to the “Edit” button on the right hand side of your Company page. You’ll find the “Create a Showcase page” option at the bottom of the accompanying dropdown menu:

showcase1

Select that option.

You’ll be prompted to create a title for your Showcase page, and also (optionally) to add Administrators:

showcase2

A couple of points to note on page title creation:

  • The words you choose for your title will also become the permalink for your Showcase page (for example, our selected words above meant that the address for our new page is http://www.linkedin.com/company/the-principles-&-practice-of-mobile-marketing). This has the usual implications for being found in the LinkedIn search engine and via Google, so choose carefully. (NB: LinkedIn advise that they’re not currently offering customizable URLs for Showcase pages, but are exploring the opportunity have this feature available in the future. )
  • The title words you choose will also appear over your main image, so shorter is better (we went back and shortened our title once we’d seen what happened to our image). However, if you want to benefit from the longer title in the search engines, you can always edit your title later, as we did.

Next, you’ll be taken to the main Edit page, for you to add:

  • a main image (LinkedIn calls it a “hero” image) — this image is not currently clickable
  • a short description (at least 75 characters but no more than 200 characters in total)
  • a small logo and an even smaller square logo
  • a website URL where Showcase page visitors can go for more information

showcase3

If you think this is minimalist, so do we. Still, the main point of this page is to serve as a rallying point for tightly-targeted updates, so don’t be too perturbed that you can’t include very much on your Showcase pages.

Here are the specs for the images:

  • Hero Image: Minimum 974 x 330 pixels. PNG, JPEG, or GIF. Maximum file size 2 MB. You can crop your image once it’s uploaded.
  • Logo: 100 x 60 pixels. Image will be resized to fit.
  • Square logo: 50 x 50 pixels. Image will be resized to fit.

The process for uploading images is simple enough: click on “Add Image” and follow the instructions, cropping your image as necessary.

showcase4

Do the same for the logos (which will show up in your updates and search results).

showcase5

Add in the URL for the website page related to this specific product. You can also choose an industry category for this page (which need not be the same as the category of your Company page) and decide whether or not to display other Showcase pages related to your company.

showcase6

Once you’ve finished filling out all these details, click on “Publish” and check out the results:

showcase7

As we said, minimalist. But it’s what you do next that counts:

  1. Start creating highly-targeted status updates
  2. Invite relevant LinkedIn contacts to follow you

Got it? Good. Then start creating those Showcase pages. Just remember, though: only create pages that you can feed with highly-targeted content, otherwise you’re just wasting your time.

Why “Seeking New Opportunity” Doesn’t Work On LinkedIn

You’ve probably come across the phrase “seeking new opportunity” on LinkedIn. It’s a common euphemism for “I’m looking for a job“.

It’s a comfortable description. The only problem is that doesn’t work — at least, not in terms of getting the opportunity-seeking you in front of the people doing any hiring.

Why not?

In a word: keywords.

LinkedIn, with more than 200 million resumes on its books in the form of member profiles, uses keywords to guide the listings it promotes to the top of the results in response to any search.

Recruiters and prospective employers quickly learn to search through LinkedIn using keywords related to the job they’re offering, in combination with Location and (sometimes) industry. “Seeking” “new” and “opportunity” are seldom among those keywords.

So your headline, which is one of the five key places which LinkedIn searches for relevant keywords, needs to include keywords that are:

  • relevant to the job you’re seeking
  • reflect the words typically used to describe the desired skills and attributes of the sought-after role
  • and ideally provide an Added Value benefit for a new employer

What do  we mean by “Added Value benefit”?

As Dan Sherman, author of “Maximum Success With LinkedIn” notes:

In your headline, say what you are looking for but say it in a way that adds value to any company that hires you.

Let’s face it: recruiters and hiring managers only care about what you can do for them, so broadcast it in your headline.

Write: “Actively seeking an opportunity to bring my extensive sales leadershp experience to increase profits.” Or: “Pursuing an engineering opportunity to write code for the next big Internet success story.”

There’s a whole lot more that you need to do to your LinkedIn profile to help you find jobs on LinkedIn, but this is one of the most important, so if you currently use the offending “Seeking New Opportunities” headline, start thinking about relevant keywords instead.

So what should you do next?

We have some possibilities for you:

Option 1: Get a LinkedIn Profile Makeover

LinkedIn is a massively powerful social media business network — but far too many people are failing on LinkedIn because their profiles aren’t good enough.

So why should you have an effective LinkedIn profile?

If you are looking for a job (or might consider an offer):
Are you being approached by potential employers or their representatives through LinkedIn? Are they checking you out and then deciding not to go any further?

If your LinkedIn profile doesn’t do a great job of promoting you, your skills, experience and expertise, then you are definitely missing out on the opportunities that you could otherwise have through the world’s largest business social network.

We can help, by harnessing our many years of digital and traditional marketing expertise to give your Profile a sizzling customized revamp.

In the process, we’ll:

  • turn your Profile headline into search-friendly keywords that will sell your potential
  • recommend a photograph that showcases you at your most professional
  • review and rewrite your resume to highlight your career and its achievements
  • shine a light on your most desirable skills and experience
  • provide you with the tools to attract meaningful recommendations and endorsements from past & present clients and colleagues

As you might imagine, we can only take on a few individual clients, to ensure that we can give them our full attention.

We are currently offering to make over LinkedIn profiles — but only for a limited number of individuals.

WHAT YOU CAN EXPECT FROM THIS SERVICE

We aim to makeover your LinkedIn Profile to achieve these key results:

  • To help you be found by prospective employers or clients on Google and in the LinkedIn search engine
  • To highlight your past achievements that represent tangible benefits to prospective employers or clients
  • To give confidence to those prospects that you have the right experience and expertise

HOW MUCH IS A LINKEDIN PROFILE MAKEOVER WORTH TO YOU?

An effective LinkedIn Profile can generate lucrative business worth many thousands of dollars — or help you score a new job. What would that be worth to you?

A strong LinkedIn profile will make you stand out and can lead to jobs, contracts, projects, speaking engagements, and new customer and prospect relationships.

LinkedIn provides a terrific opportunity to build your personal brand online, reinforcing what people already think of you professionally and revealing it to an expanded network.

Given the amount of time and effort we put into this Profile Makeover service, we should charge at least $597+tax for each Profile Makeover — that would be a small price to pay for such a service, to help ensure that your personal brand is the best it can be.

As a special marketing experiment, however, we’ve decided to offer our LinkedIn Profile Makeover service for a limited number of individuals for just $397+tax. Profiles will be processed on a first-come, first-served basis, so don’t miss out.

To reserve your LinkedIn Profile Makeover, please pay by credit card through PayPal by clicking here:

Register Now for the next course

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

Once we receive and process your order, we’ll be in touch to begin the makeover process.

 

Option 2: Check out our Special Report on How To Find A Job on LinkedIn.

Read on for the details.

how-to-find-jobs

So you’re looking for a job. Are you using LinkedIn effectively to help with your job hunt?

According to recent U.S. research, half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.

Forbes Magazine reports:

Career transition and talent development consulting firm Lee Hecht Harrison asked hundreds of job seekers via an online poll, “How active are you on social networking sites?” Forty-eight percent said they’re very active on a daily basis, while 19% said they log on about two or three times per week. Another 22% said they use social networking sites one to three times per month, or less. Only 11% of job seekers said they never use social networking websites.

And it’s not just job seekers. Recruiters and employers are heavy users of LinkedIn as well.

CareerBuilder.com conducted a survey last year that asked 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process.

First they found that 37% of employers use social networks to screen potential job candidates. That means about two in five companies browse your social media profiles to evaluate your character and personality–and some even base their hiring decision on what they find.

CareerBuilder also asked employers why they use social networks to research candidates, and 65% said they do it to see if the job seeker presents himself or herself professionally. About half (51%) want to know if the candidate is a good fit for the company culture, and another 45% want to learn more about his or her qualifications. Some cited “to see if the candidate is well-rounded” and “to look for reasons not to hire the candidate,” as their motives.

Far too many LinkedIn members simply don’t know how to use LinkedIn effectively to find a job —  or even to present themselves in the best possible light to prospective employers.

Our Special Report aims to address those needs.

About the Special Report

This is a ten-part special report, providing a step-by-step guide to making your LinkedIn profile sparkle, connecting with those who can help you with your career quest, identifying and researching prospective employers and even helping you prepare for your interview. Collectively, these lessons are designed with the ultimate aim of helping you to find your next job on LinkedIn.

 

REPORT CREATION
This “How to Find Jobs on LinkedIn” special report has been created by Michael Carney. Michael has been in the marketing game since 1971, online since 1987 and keeps tabs on a wide range of trends and developments, locally and around the world. He is the author of  “Trade Me Success Secrets” (now in its Second Edition) and a regular magazine columnist. Michael is also the creator of a number of online training courses, covering social media, eCommerce and other aspects of digital marketing.

WHO SHOULD PURCHASE THE “HOW TO FIND JOBS ON LINKEDIN” REPORT

Anyone who is looking for a new job and realises that LinkedIn can help with that objective.

 WHAT YOU SHOULD LEARN AS A RESULT OF THIS REPORT

By the end of this special report, you should have developed an outstanding personal presence on LinkedIn, be networking effectively with people who can help you with your career quest and be making valuable contributions which will get you noticed by potential employers. You should also know enough for a much more effective interview where you can ask informed, intelligent questions of those who are interviewing you (and thus demonstrate what an excellent employee you would make).

REPORT CONTENTS

lesson-one

Lesson One: Signing Up

This is a short introduction for those new to LinkedIn. We show you what you need to do to establish your identity on LinkedIn, and where you should — and more importantly shouldn’t follow LinkedIn’s instructions to set yourself up on this global professional network.

lesson-two

Lesson Two: Your LinkedIn Profile

You’re probably one of the millions who already have a profile on LinkedIn — but is it just a transplanted CV? We show you how to turn your basic profile into a living, selling document that:

  • showcases your unique talents and experience to best advantage
  • reinforces your personal brand with a compelling headline that’s the first thing any visitor will see
  • highlights your achievements, not just your history
  • provides a platform for your future success

Lesson Two also covers:

  • The most effective ways to ask for recommendations and endorsements
  • How to use the principle of Reciprocity to sharpen your profile
  • Trojan Horse Marketing and how it can really work for you
  • How to claim your name on LinkedIn (and why it matters)
  • How to optimize your profile for SEO
  • How to use LinkedIn’s Mobile Apps and how you can ensure that your profile stands out on every platform
  • The power of an effective profile summary
  • How to re-shape your profile to make it sizzle (and show off your best bits)

lesson-three

Lesson Three: Preparing To Find A Job

Lesson Three discusses the different approaches you should take on LinkedIn, depending upon whether or not you’re currently employed or if you now think it’s time to switch to a different career.

In this lesson, we discuss:

  • What you absolutely SHOULD NOT SAY on your LinkedIn Profile (and why not)
  • The most effective headline approaches for those out of work
  • What you should do if you have a gap in your resumé
  • How to minimise the chances that your boss will discover you’re looking for a new job
  • Seven key tips for career-changers

lesson-four

Lesson Four: Polish Up That Profile

In Lesson Four we talk about the importance of ensuring that your LinkedIn profile is filled out completely and you’re adding relevant skills.

Lesson Four covers:

  • The types of Profile content that are more likely to get you interviewed
  • The worst possible photos to feature on your page (we found some shockers in just a few minutes’ browsing)
  • Why both the type and volume of recommendations are important to your career hopes (and how to attract recommendations quickly)
  • Why it’s so important to carefully manage the Endorsements you receive from others (and exactly how you can do just that)
  • How your past can take you back to the future

lesson-five

Lesson Five: Being Found On LinkedIn

In Lesson Five we discuss the sobering statistic that 80% of jobs are never advertised — and the essential steps you need to take to get yourself on the radar of recruiters and prospective employers.

In this lesson, we review:

  • How recruiters search (and how you can dramatically improve your chances of being seen)
  • Why the number of LinkedIn connections you have DOES make a huge difference
  • The secret to growing your network fast
  • A very smart strategy for finding appropriate keywords for your dream job
  • Where you MUST put your chosen keywords if you want them to be most effective
  • The cautionary tale of a LinkedIn profile that (at casual glance) looked fine but probably won’t get the applicant seen, let alone hired

lesson-six

Lesson Six: Maximum Visibility

Companies and recruiters can see how active you are on LinkedIn — and use that as one of the signals to determine whether you would be a good fit for their organisation.

In Lesson Six, we discuss:

  • What activities you should do on LinkedIn that will reflect well on your employability rating
  • How to be seen regularly by your network (without annoying them)
  • Whether you should join LinkedIn Groups (and which groups to join)
  • How to craft effective Recommendations that help your personal brand as well
  • LinkedIn’s new Mentions feature and whether you can use it effectively for your own benefit
  • All about Premium Job Seeker Accounts, their various features and how to decide if they’re worth the investment

lesson-seven

Lesson Seven: LIONs

LIONs (Linked In Open Networkers) make it possible for you to connect quickly to hundreds or even thousands of others on LinkedIn. But are they are a good idea for you?

In Lesson Seven, we explore:

  • How to make LIONs work for you
  • The three words that can see you end up on LinkedIn’s blacklist
  • The pros and cons of open networking
  • How open networking works (or not) for Kiwis
  • What happens if you do become a LION
  • How to identify the most useful new followers
  • How to remove the unwanted

lesson-eight

Lesson Eight: Find Employers

So far, we’ve discussed how to make your Profile bright and shiny (and relevant) so that you can get found; and the steps you can take to make yourself as visible as possible. Now it’s time to look at the other side of the coin: how to search out prospective employers on LinkedIn.

Lesson Eight reveals:

  • Search strategies to find potential employers
  • How to find the newest hires (and also those who have left the company)
  • Meaningful questions to ask about the company before you go any further
  • Why you should follow ALL the companies on your shortlist of places to work

lesson-nine-rev

Lesson Nine: Looking For Jobs

Lesson Nine takes you through the steps necessary to track down the jobs that are listed on LinkedIn (typically only a small fraction of those listed on Trade Me Jobs or Seek).

In this lesson we review:

  • How to craft your search criteria to get relevant results
  • How to look for people you might know who can help you with a particular vacancy
  • The LinkedIn application process (it’s not complicated, which can sometimes work in your favour)
  • The four things you should never do if you’re looking for a job on LinkedIn

lesson-ten

Lesson Ten: Using LinkedIn To Prepare For The Interview

Finally, in Lesson Ten we explore how LinkedIn can help you to prepare for a job interview.

We take you through:

  • The inspiring tale of the unqualified candidate
  • The huge volume of information that you can gather through LinkedIn
  • How a study of the job poster can show much more than they ever intended to reveal
  • A quick way to find a large number of people who can give you more information about the prospective employer and the industry
  • What Groups, Causes and Interests can tell you about the company’s culture

TIMING

This Special Report is available NOW for immediate access.

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INVESTMENT

This ten-part Special report is available for just US$97. SPECIAL OFFER FOR JOB-SEEKERS: JUST $67.

Bookings are confirmed on receipt of payment.

To reserve your copy of our “How To Find Jobs On LinkedIn” special report, please pay by credit card through PayPal using the Buy Now button below:

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WHAT HAPPENS NEXT?

After you make payment, you’ll be provided with the Special Report.