Category Archives: marketing budgets

Where’s The Money Going In 2016?


Where’s the marketing budget getting spent in 2016?

More dollars than ever are going into digital marketing, according to the latest (February 2015) CMO Survey, conducted by Duke University’s Fuqua School of Business and just released this week (Ad Age).

Spending on digital marketing is expected to increase 12.2% over the next year, with some of the largest growth being seen in social media, mobile and data analytics.

If we drill down into the report, however, we find dramatic growth is expected in social media investment:

Social Media Spend Growth.

That’s a 40% growth in social media spend over the next 12 months, with spend levels expected to more than double over the next five years. Massive.

And how do companies monitor the impact of their social media marketing?

Four metrics dominate (and they’re all the numbers you’d expect):


Let’s face it, Social Media Marketing is only increasing in importance. If you’ve been hoping it would go away, sorry (now might be a good time to check out our Social Media Marketing online training courses).