A few minutes ago we started to sort our database of New Zealand Facebook pages by Engagement — the numbers of People Talking About NZ Facebook Pages (as a percentage).
The average percentage (of the 5000 Facebook pages we analysed) for the most recent week (July 27-August 2) is 7.2%. In other words, typically just 7.2% of your Facebook followers were talking about you last week.
That’s the current average. But we were blown away to find that the highest percentage last week belonged to the Wanganui Chronicle, who came out of nowhere to record a astounding percentage of 2865% talking about the paper’s Facebook page!
We were sceptical, so went to the paper’s Facebook page to see for ourselves. Here’s what we found:
Yep, the paper has just 988 likes, but suddenly 28,309 people were talking about it.
What happened? This, according to the paper itself:
An Angel at the Checkout
One man’s generosity at the checkout has prompted an outpouring of goodwill and calls to “pay it forward” among Wanganui people.
Janet Hartell posted her thanks on the Wanganui Chronicle’s Facebook page to a man who gave her an extra $10 when she was caught short at the supermarket on Wednesday.
Overnight and during the course of the day yesterday [August 2], the page attracted more than 24,000 “likes” from all around the world, and more than 1,300 comments.
Way to go, Wanganui!
Check out the rest of the Top 20 Most Talked About NZ Facebook Pages by downloading our latest chart in PDF form (click here).
PS: Do note that Facebook is a realtime medium, so these numbers are constantly changing — check out the latest stats for any one of these pages by actually visiting their page