Category Archives: travel

Fifteen Seconds of Fame

It’s a cute but cautionary tale: tiny Swiss village goes global by promising real-world fame to virtual travellers.  As reported by Creativity Online, the tiny village of Obermutten became a social sensation on Facebook by offering an ego-boost incentive to cyber-visitors:

When the village launched its Facebook page, it carried a video showing the mayor, who promised that anyone who ‘liked’ Obermutten would have their profile picture posted on the village’s official notice board. [Nearly 10,000] people so far have become fans of the village; the campaign has been reported in over [32] countries and was even reported on a main news bulletin in South Korea. (Meanwhile the notice board is full up, so the village has resorted to posting the pictures on barn walls).

The campaign has already attracted hundreds of real-world travellers, with thousands more promising to visit in person.

The downside of this popularity? The person-power (and colour cartridges) required to print out and post the Facebook profile photos of all these people — the village only has 79 residents.

If you think this is an idea worth stealing for your cause, head to Creativity Online and watch the video. Just be careful what you wish for.

Social Media Influences Most British Holidaymakers

It’s been evident for some time that social media plays a significant role when it comes to travel –and no surprises there. When you’re planning to visit somewhere you’ve never been before, who else would you ask first but friends who have already been there? Social Media simply extends the already-elastic definition of friends to include friends-of-friends-of-friends.

Now a new British study by online travel agency sunshine.co.uk reveals that more than half (54%) of U.K. holidaymakers use social media to plan their holidays.

They review hotels, resorts and destinations online, requesting personal recommendations from other online users, using social media platforms such as Facebook and Twitter to gather information and reviews about a particular place before they book.

According to the survey (reported by Go Timeshare):

Almost every single person polled out of Sunshine’s 1,102 British holidaymakers said that yes, they do use social media and the internet to look up resorts before choosing exactly where they want to holiday.

They were then asked to select all that applied from a list of possible answers about how they went about researching their future destination/accommodation and the results were

  • Review websites – 62%
  • Social media platforms – 49%
  • Information from travel agent – 33%
  • Word of mouth – 26%
  • Travel guides – 19%
  • Other – 13%

61% said they used Facebook to share and post comments and photos, whilst 17% said they used Twitter to do so.