Are Facebook Ads a good idea?
As we’ve pointed out in the recent past, marketers can no longer rely on “organic reach” to build a relationship with followers: a steady succession of algorithm tinkering by Facebook, accompanied by more and more noise on the social network, means that now you can typically expect no more than 2-6% of your followers to see your Facebook posts.
Oh sure, there are exceptions. Take for example Team Midwives Whangarei, which has around 20% of its followers talking about its Facebook Page:
Clearly, Whangarei midwives don’t need Facebook Ads, at least not right now. But what about the rest of us?
If we want more people to talk about us on Facebook, then we need to either:
1. Create posts that are relevant to our brand but have the potential to go feverishly viral (like this one by NZ-based Paw Justice):
2. Pay to boost any of our posts that we believe are worth promoting:
3. Buy Facebook Ads
PS Facebook Ads are one of the topics we cover in our Facebook Accelerator course. More details by clicking here.
