It’s New Zealand’s most popular social network, with more than 2.5 million monthly Kiwi visitors (Nielsen Online Ratings September 2016), but Facebook isn’t necessarily meeting the marketing needs of NZ businesses.
For the last several years, Facebook has been dialing back on what’s called Organic Reach — the percentage of your followers who actually see what you’ve posted on your Facebook page.
According to our latest analysis, in January 2017 on average just 0.46% of NZ Facebook followers – less than half a percent – were engaged with posts on pages they follow.
Look Who’s Not Being Talked About
Of the 23,859 NZ Facebook pages in our January 2017 sample:
- 8,260 pages (34.6% of our total) had no-one talking about them
- 8,622 pages (36.1%) had between 1 and 10 people talking
- 3,653 pages (15.3%) had between 11 and 50 people talking
- 1,205 pages (5.1%) had between 51 and 100 people talking
- 835 pages (3.5%) had between 101 and 200 people talking
- 597 pages (2.5%) had between 201 and 500 people talking
- 274 pages (1.1%) had between 501 and 1000 people talking
- 318 pages (1.3%) had between 1001 and 5000 people talking
- 53 pages had between 5001 and 10,000 people talking
- 20 pages had between 10,001 and 20,000 people talking
- 19 pages had between 20,001 and 100,000 people talking
- 3 pages had more than 100,000 people talking: NZ Herald, Stuff and Hokonui
So how are you doing? Want to do better? We can help.
Want better engagement with your followers? Check out our online courses today.
Here are the current courses (click on the links for more details about each course):
SOCIAL MEDIA MARKETING COURSES
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
How to Use LinkedIn Effectively – For Your Business And Your Career
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase. It’s well past time for you to upskill yourself in online video marketing. That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
