NZ Social Media Marketing Trends 2018 (now available)
In our next Marketing Trends Special Report, we turn the spotlight on NZ Social Media Marketing Trends for 2018.
Social Media Marketing is potentially the most powerful weapon in your marketing repertoire — or it might be the place you avoid if you haven’t really mastered the art of promoting your brand effectively through the channel.
Here’s the thing, though — Social Media has become the place where Kiwis spend most of their media consumption time, on a daily basis. If you don’t know how to use Social Media to best advantage, you’re potentially missing out on a great many opportunities.
If you’re completely new to Social Media Marketing, you should check out our Social Media Marketing online training course.
Otherwise, if you understand the essentials of Social Media Marketing, this special report and slide presentation on NZ Social Media Marketing Trends for 2018 will bring you up to speed with all the latest developments.
Inside the NZ Social Media Marketing Trends for 2018 presentation you’ll find:
Social Media Marketing Trends for 2018 and 2019
Social Media is constantly developing and evolving. In this section of the report we examine the latest news and information on new and extended technologies and practices and how they affect us all. Topics covered include:
- The new European GDPR data protection regulations and how the social media networks have implemented them in ways that affect all of us. For example, In the wake of the introduction of GDPR, Facebook has introduced two new features to help developers and businesses better protect people’s privacy and respond to their privacy requests. Marketers everywhere (not just in Europe) need to understand and master these tools.
- Instagram now reaches 1 billion monthly active users globally. Is this platform appropriate for you?
- Social Media has changed advertising forever. We explore the new reality.
- We show you how to spy on your competitors and their Facebook advertising.
- Now that 70% of the time we spend on social media is via mobile apps, how does that impact what and how we advertise on social media?
- LinkedIn has just introduced new posting tools. What does that mean for you?
- One-third of the world’s population is now on social media. Are you taking full advantage?
- There’s a new Facebook Influencer Platform on its way. We give you a sneak peek.
- Messaging apps now have more monthly users than social media networks. What are the implications?
- Social media is now consumers’ preferred customer service channel. Are you ready?
- Unpaid (organic) reach is all but dead on social media channels. We explore what you absolutely must do instead.
OTHER KEY TRENDS COVERED IN THE REPORT
Video
First on the list is the least surprising of all: social goes video. Yep, all those moving pictures clamouring for attention on Facebook, YouTube, Twitter and Instagram (now joined by LinkedIn, which has recently added its own native video offerings) will continue to get all the attention.
What that means for marketers: if you are not using video in social media, you are much less likely to get noticed — and even less likely to get remembered. According to data gathered by Filmora, 95% of video messages will be retained by consumers while only 10% of text-based posts will enjoy that privilege.
Oh, and if you can, make those videos live. Facebook Live videos are watched three times longer than regular videos.
Ephemeral is Hot
The move to short-lived content, pioneered by Snapchat and shamelessly copied by Instagram Stories, will continue to be a thing in 2018.
Why? There are a few factors at work, including:
- increased concentration on the actual post content, precisely because it will disappear
- fear of missing out, because the messages are limited and time-constrained
- users can afford not to worry about little things like spelling, grammar or accuracy, because their messages don’t hang around long enough to be critiqued
Chatbots are multiplying
There are now some 100,000 active chatbots on Facebook Messenger and it is estimated that 30% of our chat conversations will be with the little creatures this year.
Why? Because, in many cases they are smarter than humans — at least when it comes to talking about what they know (are programmed) to chat about.
If you already know the most frequently asked questions about your products, a chatbot is the simplest, most efficient and friendliest (!) way to share that information with your prospects and customers.
Influencer Marketing is growing strongly
Influencer Marketing is the fastest-growing marketing channel, according to Filmora data. That’s because, with all due respect to traditional media channels, Influencer Marketing is (or can/should be):
- more targeted
- more credible
- more affordable
Influencer Marketing can also be more successful, according to 94% of those who use the channel.
And, since these days consumers put more trust in friends, whanau and peers, Influencer Marketing is an easy approach to gather endorsements that hopefully turn into sales.
SOCIAL MEDIA MARKETING SPECIFICS
Beyond the over-riding trends, the report drills down into the latest developments in the specific social media channels, including:
- Facebook’s new Brand Collab Manager tool and how it will assist you with your influencer marketing programmes
- How Facebook’s Automated Rules can help you better manage your Facebook Advertising
- New Facebook dating app, FaceDate — swipe left or swipe right?
- Sharing to Facebook from apps like Spotify and Oculus Go — how can you leverage?
- Real Time Language Translations In Facebook Messenger are now available to American users. Exporters, take note as this feature rolls out,
- Instagram has just launched long-form video as IGTV. What does that mean for Kiwi marketers?
- Instagram Shopping is now available for NZ retailers and etailers selling physical products in approved categories. How can you best take advantage?
- Instagram Stories have been enthusiastically adopted by a number of NZ brands. Should you do so? What are the advantages and disadvantages?
And, of course, all the latest news, views and updates, too numerous to list here, about Twitter, Snapchat, Pinterest and YouTube.
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The NZ Social Media Marketing Trends 2018 presentation looks ahead at what marketers should expect and plan for in 2018 and 2019 — based on local and global trends you may not yet have had the opportunity to examine — turning those forecasts into a comprehensive report & slide deck in PowerPoint format (with accompanying notes).
FOR USE INTERNALLY AND WITH YOUR OWN CLIENTS
This report, like all our Marketing Insights presentations, comes with personal use and agency use rights: you can present these reports to your own team and to your clients, bringing everyone up to speed on the latest New Zealand Marketing Insights as we accelerate through what remains of 2018. All presentations are unbranded, so you can add your own branding and comments.
All of our presentations in this Marketing Insights series consist of at least 150 slides, dealing with as many key insights.
This NZ Marketing Insights presentation is available to purchase and reuse, for $697.
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