We’re slowly assembling a database of Pinterest Pages created by or for NZ businesses and we’d welcome your input. Please tell us in the comments about any NZ business pages on Pinterest with more than 100 followers (yes, as few as that — Pinterest is still an acquired taste for most New Zealand marketers, and Kiwi companies have only a fraction of the followers on Pinterest when compared to the numbers they have attracted on Facebook or Twitter).
On the inevitably-flawed basis of the 497 NZ Pinterest Pages we’ve collected and analysed so far, here are the Top Ten Kiwi pages (ranked by Numbers of Followers), as at March 12 2013:
10. Black Cow Nz (mystichillsnz) — 551 Followers
9. DressMePretty .Co.NZ (DressMePrettyNZ) — 592 Followers
8. Good as Gold (goodasgold) — 690 Followers
7. Glassons (glassons) — 866 Followers
6. Farmers – Your Store (farmersnz) — 918 Followers
5. Superette (superettestore) — 978 Followers
4. Pure New Zealand (purenewzealand) — 1192 Followers
3. Styled NZ (StyledNZ) — 2,215 Followers
2. Air New Zealand (airnewzealand) — 2,338 Followers
And, leading the charge (and, frankly, way, way out in front):
1. Michelle Halford (mgrim) — 15,808 Followers
NB: We’ve included Michelle in this list because her blog accepts advertising and sponsorship revenues, which from our perspective makes her operation a business. We left out a large number of other Kiwis who might otherwise belong on this list because, at least from what we could observe, they pin for pleasure rather than for business purposes.
The types of Pinterest pages that are topping the polls here are no real surprise. As we noted in an earlier article, these are the most popular content types on Pinterest:
If your product falls within one of those categories, we recommend that you consider adding a Pinterest Page to your product portfolio, sooner rather than later — 291,000 Kiwi consumers visited the site in December 2012, according to Nielsen Online Ratings. That may be only about a tenth of the number of NZ visitors attracted to Facebook, but it’s still a sizeable chunk of potential buyers of your products or services.
PS We would be remiss if we didn’t mention that we cover Pinterest in detail in Lesson Two of our Advanced Social Media Marketing course.