It’s no great surprise that recruiters are using social media to find and screen candidates for the jobs they’re aiming to fill.
What is a surprise, however, is at least one of the ways in which recruiters are using the medium. According to a new study, “Tomorrow’s Workforce“, by recruitment specialist Hays, here’s what NZ recruiters who use social media are looking for:
The surprise amongst those four: that a majority of recruiters are using social media to “find out who a candidate associates with”. Whilst that description can cover a wide range of sins, in our view the finding highlights the importance of ensuring that:
- your connections on LinkedIn are chosen to enhance your career aspirations and demonstrate to a potential employer that you know the right people
- groups that you belong to on LinkedIn also demonstrate a willingness to contribute to, and learn more about, your chosen industry
- any Twitter account linked to you personally is not likely to reflect badly on a potential employer
- your Facebook friends are not at odds with your corporate persona
If you’re not sure how you stack up, go to a social search engine such as Kurrently.com, type in your name (you might need to add “NZ” or a similar qualifier) and see what results you get back. Do the same on Google Search.
If you cringe, it’s time for some drastic unfriending or untagging.
PS You might also like to check out our How To Find Jobs on LinkedIn course, to see how you can should shape your LinkedIn profile to find yourself a new job.