Category Archives: Social Media

Marketers Still Struggle With Social Media

Posted on April 4, 2012 by Michael Carney

In March, the UK-based Chartered Institute of Marketing released Wave One of its Social Media Benchmark Report. The study, canvassing the opinion of 1295 marketers (64% of them in the UK), sought to understand how businesses are adapting to, investing … Continue reading →

Posted in Fail, Social Media | Leave a comment

Facebook Timeline Now Compulsory

Posted on March 28, 2012 by Michael Carney

From 31 March 2012, all Facebook business pages are being converted to the new Timeline format. If you don’t revise your Facebook page so it takes advantage of the new Facebook Timeline format, you’re definitely missing out! Timeline allows a … Continue reading →

Posted in Facebook, Facebook Timeline, Social Media, Timeline | Leave a comment

How to prepare an Effective Social Media Brief

Posted on January 10, 2012 by Michael Carney

One of the biggest challenges facing traditional marketers (even those who’ve already ventured into the social media space) is simply this: “how can I prepare an effective social media brief (whether to brief those within my organisation or for an … Continue reading →

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20 Ways to Engage More in 2012

Posted on January 7, 2012 by Michael Carney

If you’re a typical marketer, your tendency will be to use Facebook, Twitter or Google Plus for a one-way stream of information about yourself and your products. #socialmediafail Umm — they’re called “social networks” for a reason. The idea is … Continue reading →

Posted in Engagement, Facebook, Google Plus, Google+, Social Media, Twitter | Leave a comment

Social Media Predictions for 2012

Posted on January 1, 2012 by Michael Carney

Awareness, Inc. has just released a white paper entitled “2012 Social Marketing & New Media Predictions”, comprising predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. Here are ten comments that caught our eye: “Social … Continue reading →

Posted in 2012, Facebook, Google Plus, Google+, Predictions, Social Media, Twitter | Leave a comment

On The Electoral Campaign Social Trail 1

Posted on November 7, 2011 by Michael Carney

A completely non-random selection of recent tweets and posts about the NZ Election Campaign, to show the dangers of social media in the wrong hands: Lin Nah (@lin_nah) on consistency: Journalists Jessica Mutch (@mutchjessica) and Claire Trevett (@ctrevettNZH) on Winston … Continue reading →

Posted in Election 2011, Social Media, Twitter | Leave a comment

Social Media Reaches The Tipping Point

Posted on June 11, 2011 by Michael Carney

Social Media is the hottest topic in marketing circles right now and many businesses (around the world, not just in New Zealand) are feeling pressured to get involved with social outlets such as Facebook  or Twitter. Small wonder — research … Continue reading →

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