A.I. Marketing: Online Training Course

Artificial Intelligence (AI) has revolutionized various industries and job roles, and marketing is no exception. In recent years, the use of AI in marketing has gained significant traction, enabling businesses to enhance their marketing efforts and drive better results. This course will provide an in-depth understanding of AI in marketing, its benefits, strategies, technologies, and the future outlook.

Who uses AI?

It probably will not surprise you that AI has already been adopted by a number of industries. An April 2023 global survey by McKinsey identified Technology, Media & Telecom as the frontrunner when it comes to the regular use of AI for work, followed by Financial Services and then Business, Legal and Professional Services.

Within those industries, Marketing & Sales lead the way, followed closely by Product and/or Service Development.

Those percentages, you’ll note, are still relatively small. So if you act now, and upskill yourself on AI, you just might get a jump on your competitors.

It’s now more important than ever for businesses to master the essential elements of AI for marketing.

We offer a number of courses that cover various aspects of Digital Marketing, but in response to the ever-growing need for relevant AI training resources, we’ve created a new nine-part course about AI Marketing, that will enable you to get up to speed as quickly as possible.

This course is an online training course, available to access in accordance with your own timetable, anytime 24/7. It is specifically designed and developed for businesses by a highly-experienced marketer, Michael Carney, who has been training businesses in marketing since 2010, under the Netmarketing Courses banner.

What You’ll Learn Through This Course

We will help you demystify AI technology and make it your trusted partner. You’ll gain skills to use AI to multiply your marketing effectiveness, deliver personalized experiences at scale, predict consumer behavior, and integrate AI seamlessly into your marketing efforts. After our course, you’ll not only understand AI but know how to leverage it to boost productivity, reduce costs, and deliver superior customer experiences.

Course Outline: AI for Marketers

Introduction

We start with an overview of the course, the course objectives and desired learning outcomes. Then we plunge right into the course itself.

Lesson One: The Potential of AI for Marketers

In this lesson, we will explore the fundamentals of AI and its various applications in the marketing domain. We will discuss the benefits of integrating AI into marketing strategies and delve into real-world case studies to showcase the success of AI-driven marketing campaigns. Finally, we will identify future trends and opportunities in AI for marketers to stay ahead of the competition.

Highlights of Lesson One include:

• Understanding AI Basics: Grasp the core principles of artificial intelligence and how it applies to the marketing field.
• AI in Marketing Strategies: Learn about the benefits of incorporating AI into your marketing strategies to enhance efficiency and effectiveness.
• Real-World Case Studies: Review compelling examples of successful AI-driven marketing campaigns.
• Practical Application: Gain an understanding of how to practically implement AI in your own marketing campaigns for improved results.

Lesson Two: Prompt Engineering

“Prompt engineering” refers to the process of designing and crafting input prompts for AI software such as ChatGPT or MidJourney, in order to generate the desired output. A well-crafted prompt helps guide the AI model to produce more accurate, relevant, and contextually appropriate responses.

Prompt engineering involves understanding the nuances of the AI model’s behavior, iterating, and refining the prompts to achieve optimal results, and is an essential skill for marketers working with AI content generation tools. This lesson will focus on understanding prompt engineering and provide tips for crafting effective prompts to generate the desired output. We will engage in practical exercises to create prompts for various marketing scenarios and evaluate the quality of the AI-generated content.

In Lesson Two, we cover:

• Understanding Prompt Engineering: Learn what prompt engineering is and why it is crucial in AI-powered marketing.
• AI Behavior Nuances: Gain insights into the behavior of AI models and how they respond to different prompts.
• Crafting Effective Prompts: Discover techniques and tips for designing prompts that elicit accurate, relevant, and contextually appropriate responses from AI.
• Hands-On Practice: Participate in practical exercises to design prompts for various marketing scenarios, providing you with first-hand experience.
• Evaluation Techniques: Learn how to evaluate the quality of AI-generated content and refine prompts for better outputs.
• Real-World Applications: Understand how to apply prompt engineering in real-life marketing situations to enhance campaign effectiveness.

Lesson Three: AI for Productivity

AI can greatly enhance productivity in a marketing team. In this lesson, we will discuss AI-driven project management tools, team collaboration techniques, and task automation to streamline workflows. We will also explore how AI can assist in time management and goal setting to improve overall marketing team efficiency.

Lesson Three looks at:

• AI-Driven Project Management: Learn how to utilize AI tools for effective project management, leading to more organized and streamlined operations.
• Enhanced Team Collaboration: Discover AI-powered techniques that facilitate team collaboration, fostering a productive work environment.
• Task Automation: Explore how AI can automate repetitive tasks, allowing marketers to focus on more strategic aspects of their work.
• Streamlined Workflows: Understand how AI can help create smooth and efficient workflows, significantly reducing the time spent on manual processes.
• Time Management and Goal Setting: Learn how AI can assist in effective time management and setting achievable goals, improving the overall performance of your marketing team.
• Hands-On Exercises: Participate in practical exercises to apply the AI tools and techniques learned in real-world scenarios.

Lesson Four: AI for Content Creation (Writing)

Content creation is a vital aspect of marketing, and AI can make this process more efficient and effective. This lesson will introduce AI content generation tools and demonstrate how they can be used to write persuasive copy, generate content ideas, and proofread and edit content. We will also discuss methods for measuring content effectiveness.

Lesson Four shares with us:

• AI Content Generation Tools: Get introduced to the latest AI tools that can automate and enhance the process of content creation.
• Writing Persuasive Copy: Learn how AI can be utilized to craft compelling and persuasive marketing copy.
• Content Idea Generation: Discover AI-powered methods for generating fresh and engaging content ideas to keep your marketing strategy dynamic and relevant.
• Proofreading and Editing: Understand how AI can assist in proofreading and editing content, ensuring high quality and professionalism.
• Measuring Content Effectiveness: Learn techniques for evaluating the success of your content, using AI tools to gain meaningful insights.

Lesson Five: AI for Design

Design plays a crucial role in marketing campaigns, and AI-powered tools can simplify the design process. In this lesson, we will explore various AI design tools for creating custom visuals, branding, and logo designs. We will also discuss best practices and guidelines for personalizing designs using AI technology.

Lesson Five covers:

• AI Design Tools: Learn about various AI-powered tools (such as MidJourney, DALL-E3, Stable Diffusion, Leonardo and AI additions to Canva, Microsoft Designer and the Adobe suite of products) that can assist in creating custom visuals, branding, and logo designs.
• Creating Custom Visuals: Discover how AI can simplify the process of generating unique and eye-catching visuals for your marketing campaigns.
• AI for Branding: Understand how AI can be used to create cohesive and professional branding elements, ensuring consistency across all marketing channels.
• Logo Design with AI: Explore AI’s capabilities in logo design, enabling you to create impactful logos that resonate with your target audience.
• Design Personalization: Learn best practices for personalizing designs using AI, enhancing customer engagement and brand recognition.
• AI-Powered Website Builders: Learn about AI-powered website builders and their capabilities in creating professional and optimized websites.

Lesson Six: AI for Video & Audio

Video and audio creation can be amongst the most labour-intensive of marketing tasks. AI has been at work behind the scenes of many video and audio programs for a number of years but now the curtain has been lifted, many new tools have been released, and marketers can leverage AI to dramatically enhance the creation process. In this lesson, We take you through some of the latest tools and techniques available to help you make marketing magic.

Lesson Six will cover:

• Instant AI video generation applications that transform your text prompts into immediate visual content.
• AI-enhanced video editing solutions designed to accelerate the editing workflow.
• AI-Powered video productivity tools for swift content creation and distribution across various marketing outlets and platforms.
• Text-to-speech AI tools that will bring your words to life using either your own AI-cloned voice increasingly realistic human-sounding voices.
• AI music creation tools that can create background music or even local performances, based on text prompts.

Lesson Seven: AI for Search

Search engine marketing is critical for online visibility, and AI can enhance marketers’ efforts in this area. This lesson will cover AI applications for keyword research, search engine optimization (SEO), voice search, and search advertising strategies. We will learn how AI can improve search performance and increase organic traffic.

Lesson Seven reveals:

• AI and Keyword Research: Learn how AI can simplify and enhance keyword research, leading to more effective search engine marketing strategies.
• AI for SEO: Discover how AI tools can optimize your website for search engines, improving your website’s visibility and ranking.
• AI and Voice Search: Understand the role of AI in optimizing for voice search, a rapidly growing trend in the digital world.
• AI in Search Advertising: Explore how AI can enhance search advertising strategies, maximizing the return on advertising spend.
• Improving Search Performance: Learn how AI can improve overall search performance, resulting in increased organic traffic and potential customer base.

Lesson Eight: AI for Social Media

Social media is a powerful marketing platform, and AI can help marketers optimize their social media efforts. This lesson will discuss AI’s role in social media content creation, management, social listening, and sentiment analysis. We will also explore AI’s potential in influencer marketing and audience targeting.

Lesson Eight drives the conversation about:

• AI and Social Media Content: Learn how AI can assist in creating engaging and relevant social media content, increasing audience engagement.
• AI for Social Media Management: Understand how AI can simplify and enhance social media management, leading to more efficient and effective campaigns.
• Social Listening and Sentiment Analysis: Discover how AI can be used for social listening and sentiment analysis, providing valuable insights into your audience’s needs and opinions.
• AI and Influencer Marketing: Explore the role of AI in influencer marketing, including identifying potential influencers and measuring their impact.
• AI for Audience Targeting: Understand how AI can enhance audience targeting on social media, resulting in more personalized and effective marketing efforts.

Lesson Nine: AI for Email

Email marketing continues to be a highly effective marketing channel, and AI can help maximize its potential. In this lesson, we will explore AI applications for email subject line generation, personalization, segmentation, and targeting. We will also discuss AI-driven strategies to improve email deliverability and performance.

Lesson Nine delivers:

• AI and Email Subject Lines: Discover how AI can craft compelling email subject lines, leading to higher open rates and engagement.
• Email Personalization with AI: Learn how AI can enhance email personalization, increasing relevancy and improving customer relationships.
• AI for Segmentation and Targeting: Understand how AI can streamline segmentation and targeting in email marketing, ensuring your messages reach the right audience.
• Improving Email Deliverability: Explore AI-driven strategies to improve email deliverability, maximizing the reach of your email marketing efforts.
• AI-Driven Performance Improvement: Learn how AI can optimize your email marketing performance, leading to higher click-through rates and conversions.

Lesson Ten: AI Metrics

Understanding and measuring AI marketing metrics is essential for evaluating the success of AI-driven marketing efforts. In this lesson, we will discuss key AI marketing metrics, explore how AI can aid in marketing data analysis and insights, and examine the potential of AI in predictive analytics and forecasting. Lastly, we will learn how to measure the return on investment (ROI) of AI in marketing, ensuring that marketers can optimize their strategies and justify the adoption of AI technologies.

Lesson Ten crunches the data about:

Conclusion

Finally, we offer up a recap of key learning points from the course, suggest opportunities for further learning and growth, and share a few more tips for implementing AI in marketing strategies.

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WHO SHOULD TAKE THIS COURSE

Any marketer or business owner who needs to keep up with the latest developments and insights in Artificial Intelligence for Marketing. Leverage the knowledge gained from this course to drive your business and advance your career in the exciting intersection of AI and marketing.

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WHAT CUSTOMERS ARE SAYING ABOUT OUR COURSES & WORKSHOPS

Here’s a sampling of the recent feedback we’ve received:

• It is great that we have managed to get an external perspective on marketing in the digital space – your expertise in this area is greatly appreciated. – Hazel T.
• I really enjoyed the [Digital Marketing Workshop] today and got a lot out of it  – Nikki H.
• Thanks for a great [Digital Marketing] session yesterday, really enjoyed it and learnt lots – Izi W
• Thanks for an informative and interesting course. Your presentation held a good balance of theoretical and practical information and was clear and simple enough for a non IT Facebook novice like me to follow. There are many ideas that I have gained that I will attempt to incorporate in the overall marketing plan my team is currently developing for our brand. Facebook can offer so much more than I thought as a medium for communicating with our current and prospective customers. Julie D

• I found this course fantastic, i started off knowing very little about Facebook (just how to run my own personal page) to now having a thorough understanding of ALL the things you can (and there is a lot). The course format was great and allowed knowledge to be built up over time. Course length was great and this will definitely be something i come back to constantly as we develop our Facebook pages more within my company. Aleisha H

• I have really enjoyed the course and the way it was structured. It was informative and interesting – liked the way you incorporated slide-shows, video, statistics and different forms of media to provide information. Lisa C

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COURSE CREATION AND TUTORING
This course has been created and is tutored by Michael Carney, who heads up Netmarketing Courses.

Michael is a veteran marketer with an insatiable passion for whatever’s new, different, exciting or interesting in the world of communications (and especially in the digital space). Michael has decades of experience in marketing and has been online since 1987. He can be variously described as a digital marketing trainer, adman, media director, strategist, researcher, copywriter, consultant, playwright and dad.

Michael is probably best known for his many years as Media Director of a number of leading NZ advertising agencies, including MDA Mackay King (now Saatchi & Saatchi) and HKM Rialto (since merged with Colenso BBDO). More recently he worked in strategic roles with MediaCom New Zealand and Grey Worldwide and was Strategic Planning Director for the Media Counsel before setting up Netmarketing Courses in 2010.

Michael is also the author of “Trade Me Success Secrets: How To Buy and Sell Effectively on NZ’s Favourite Auction Site”, now in its second edition.

Michael was chairman of the NZ Marketing Association’s Network of Digital Marketers from 2009 until  2013.

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HOW THE COURSE WORKS

This course is browser-based and can be accessed through Chrome, Firefox or other web browsers.

The course is a blend of text, images and videos.

Each section includes recommended Action Steps and Exercises to help you implement what you have learned.

Individual advice and assistance is available if required from the course tutor, Michael Carney, typically in the first instance via email.

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OUTCOMES

Once you complete the course, we provide you with a certificate of achievement confirming your participation in the course. We can also provide certified CPD hours if required.

We also invite you to join our ongoing Continuing Professional Development program, which provides continuing weekly training to keep up to date with the latest developments in digital marketing.

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TIMING

The next course begins on Monday 02 December, 2024.

We release course lessons every week, on Mondays (we operate on a timed-release timetable so that we can ensure the content is as up-to-date as possible, since AI marketing changes so much).

We typically recommend that you allow an average of 2-3 hours per lesson — less in the early stages of the course, more in latter stages as we explore more detailed topics.

Once you have access to a course lesson, you can take it whenever you wish, anytime 24/7. There is no requirement to complete the course over any particular timeframe.

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INVESTMENT

This ten-part online training course is available for $897+GST. However we offer an EARLY BIRD DISCOUNT of $100 — pay just $797+GST for bookings received by the end of Monday 25 November, 2024. Bookings are confirmed on receipt of payment. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here.

If you need more information, or require an invoice in advance, please send an email to info@socialmedia.org.nz with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the AI Marketing online training course.