Social Media Trends for 2018

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Tis (nearly) the season to be prognosticating, as we head towards the usual end of year chaos.

We have already talked about some of the marketing trends we expect to hold centre stage in 2018. Now we turn the spotlight on social media trends for 2018, inspired by an infographic from Filmora (available here).

1 Video

First on the list is the least surprising of all: social goes video. Yep, all those moving pictures clamouring for attention on Facebook, YouTube, Twitter and Instagram (now joined by LinkedIn, which has recently added its own native video offerings) will continue to get all the attention.

What that means for marketers: if you are not using video in social media, you are much less likely to get noticed — and even less likely to get remembered. According to data gathered by Filmora, 95% of video messages will be retained by consumers while only 10% of text-based posts will enjoy that privilege.

Oh, and if you can, make those videos live. Facebook Live videos are watched three times longer than regular videos.

2 Ephemeral is Hot

The move to short-lived content, pioneered by Snapchat and shamelessly copied by Instagram Stories, will continue to be a thing in 2018.

Why? There are a few factors at work, including:

  • increased concentration on the actual post content, precisely because it will disappear
  • fear of missing out, because the messages are limited and time-constrained
  • users can afford not to worry about little things like spelling, grammar or accuracy, because their messages don’t hang around long enough to be critiqued

3 Chatbots are multiplying

There are now some 12,000 active chatbots on Facebook Messenger and it is estimated that 30% of our chat conversations will be with the little creatures next year.

Why? Because, in many cases they are smarter than humans — at least when it comes to talking about what they know (are programmed) to chat about.

If you already know the most frequently asked questions about your products and services, a chatbot is the simplest, most efficient and friendliest (!) way to share that information with your prospects and customers.

4 Influencer Marketing is growing strongly

Influencer Marketing is the fastest-growing marketing channel, according to Filmora data.

That’s because, with all due respect to traditional media channels, Influencer Marketing is (or can/should be):

  • more targeted
  • more credible
  • more affordable

Influencer Marketing can also be more successful, according to 94% of those who use the channel.

And, since these days consumers put more trust in friends, whanau and peers, Influencer Marketing is an easy approach to gather endorsements that hopefully turn into sales.

5 Mobile, Mobile, Mobile

Yeah, we may never actually arrive at the long-promised “year of the mobile“, but this is pretty darned close.

More than 90% of Kiwis under 55 now have smartphones and, guess what, we actually use them — most especially, for checking in on social media many times a day.

And yes, that means that any marketing or promotion that you do on social media needs to be mobile-friendly — and, if you are sending anybody from a social medium to your own website, that better be mobile-friendly as well.

Want to know a whole lot more about NZ Marketing Trends for 2018? Check out our upcoming slide presentation (don’t miss our special November-only offer).

Need to know more about Social Media Marketing for New Zealand? One of our online training courses might be just what you need.

Oh, and if you don’t have Mobile Marketing all figured out already, we have a course for that as well.

5 Key NZ Marketing Trends for 2018

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As we plunge headlong towards 2018, it’s time to dust off the old crystal ball and see what sense we can make of the New Zealand marketing environment in the year ahead.

The recent change of government means that our predictive mode is worse than usual, but we will give it our best shot.

1 THE TRANSFORMATIVE IMPACT OF A NEW GOVERNMENT

Firstly, let’s consider what we already know about the plans of the new Labour-led coalition government.

The ink is still barely dry on the coalition agreement, but here’s what’s been announced for the first 100 days:

  • Make the first year of tertiary education or training fees free from January 1, 2018
  • Increase student allowances and living cost loans by $50 a week from January 1, 2018
  • Pass the Healthy Homes Guarantee Bill, requiring all rentals to be warm and dry
  • Ban overseas speculators from buying existing houses
  • Issue an instruction to Housing New Zealand to stop the state house sell-off
  • Begin work to establish the Affordable Housing Authority and begin the KiwiBuild programme
  • Legislate to pass the Families Package, including the Winter Fuel Payment, Best Start and increases to Paid Parental Leave, to take effect from July 1, 2018
  • Set up a ministerial inquiry to fix our mental health crisis
  • Introduce legislation to make medicinal cannabis available for people with terminal illnesses or in chronic pain
  • Resume contributions to the New Zealand Superannuation Fund to help safeguard the provision of universal superannuation at age 65
  • Introduce legislation to set a child poverty reduction target and to change the Public Finance Act, so the Budget reports progress on reducing child poverty
  • Increase the minimum wage to $16.50 an hour, to take effect from April 1, 2018, and introduce legislation to improve fairness in the workplace
  • Establish the Tax Working Group
  • Establish the Pike River Recovery Agency and assign a responsible minister
  • Set up an inquiry into the abuse of children in state care
  • Hold a Clean Waters Summit on cleaning up our rivers and lakes
  • Set the zero carbon emissions goal and begin setting up the independent Climate Commission

Those plans will probably not directly impact on most marketers. However the abandonment of the previously-legislated 2018 tax cuts will mean that, if you were considering strategies to target consumers with a little more disposable income in their wallets come April, fuggedaboutit.

2 MORE FOCUS ON KIWI-MADE

The incoming government is expected to put more focus on the purchase of Kiwi-made products and services in preference to overseas suppliers. If you sell, or wish to sell, to the New Zealand Government, put renewed focus in your sales and marketing literature on the Kiwi provenance of your offerings. Departments and ministries can be expected to be particularly sensitive to local suppliers in the early days of the new government.

3 BEAT THE PRICE RISE

Inflation is expected to increase as a result of a number of factors, including the increase in the minimum wage, elevated government spending and currency fluctuations. Expect to see the return of “beat the price rise” marketing and other price-related messages as businesses move to drive sales.

4 INFLUENCERS EVERYWHERE

Influencer marketing is becoming more and more of a ‘thing’, both in New Zealand and around the world, as mass media continue to splinter. Opinion leaders of every stripe and persuasion are picking up followers across social media (and are more and more willing to convert some of that following into sponsorship income).

The old dangers of celebrity marketing — choosing a spokesperson who turned out to have feet of clay — are even more prevalent in influencer marketing, when we typically know so little about the opinion leaders we choose (except that they have X number of followers). Proceed with caution.

5 TELEVISION ACCELERATES ITS MIGRATION ONLINE

The late-2017 announcement of Vodafone TV, which brings New Zealand’s television channels into the home via UltraFast Broadband, is but the latest step in the migration of television from wireless to wired.

Vodafone TV will provide streamed 4K video services for Vodafone Unlimited Fibre or FibreX customers via the Internet (no satellite required).

Vodafone TV will include unlimited broadband and Sky Basic but customers will need a separate Netflix subscription and will also need to pay to add premium content like Sky Sport, SoHo and SKY Movies.

The Vodafone TV packages will also include all free-to-air channels such as TVNZ 1 and TVNZ 2, THREE, Bravo, Maori Television and Television 33 – premium subscription applications such as Netflix, as well as easy access to TVNZ OnDemand, ThreeNow, YouTube, iHeartRadio and Love Nature 4K.

Sky itself is planning to distribute its own services via the Internet as well. It is the first step in the replacement of satellite-delivered television (offering limited channels, each accompanied by a hefty pricetag for broadcasters) with virtually unlimited-capacity Internet services.

No, the satellite services won’t be switched off overnight — but, as with the transition from analog to digital TV, the changeover will happen first slowly and then swiftly.

——

What other marketing trends can you expect in 2018? Well, that’s the subject of our upcoming special report, to be published in December (available for pre-purchase right now for a special, discounted price).

NZ Marketing Insights 2018

Our NZ MARKETING INSIGHTS FOR 2018 presentation and slide deck,will be available in early December [but see below for a special pre-publication offer available only during November].

Some of the key topics featured in our NZ MARKETING INSIGHTS FOR 2018 presentation include:

Social Listening
Consumers, as they do, may well already be talking about you and your brand online, and if you don’t know what they’re saying, they could do significant brand damage. We consider what to listen for, how to listen and what to do next.

Influencer Marketing
The Internet in general, and social media in particular, has brought us thousands of influencers and micro-influencers, whose hustling on behalf of a product can encourage many of their followers to actually purchase said product.

Why? Because, according to a report by Nielsen, 92% of people trust recommendations from individuals over brands. And, let’s face it, many brands have brought that fate upon themselves by their own less-than-trustworthy behaviour.

In this report, we consider the importance of Influencer Marketing — and explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.

Amazon’s Arrival Down Under
What happens when the online shopping giant arrives in your neighbourhood? We look at the good, the bad and the ugly implications for NZ retailers and marketers.

Machine Learning & AI
The machines are taking over. All hail our new robot overlords. No, it’s not Skynet — but when you ask Google a question, the answers are powered by RankBrain, machine-learning algorithms that are getting smarter every day.

And then there’s chatbots, which are making a big difference for both customer service and sales conversion funnels. We bring you up to speed on this significant technology.

Google Goes Mobile-First
In early 2018, Google is expected to launch its mobile-first search algorithm, which will give priority to mobile-ready results (hardly surprising, given the high proportion of searches now conducted exclusively on mobile devices). So what does that mean for Kiwi marketers?

Dark Social
It’s a catchy name — typically describing consumers talking to each other via messaging apps, email and other non-social channels — and it’s now a major force to be reckoned with.  With dark social reported to be responsible for 84% of outbound sharing it’s an area that marketers can’t afford to ignore in 2018.

But Wait, There’s More

Now let’s look at some of the other marketing trends that will impact on Kiwi marketers in 2018.

The Big Picture
This first section of the presentation takes a look at what we can expect in 2018 from an economic and political perspective, in the wake of NZ First’s decision.

Who We Are
Then we review our demographic and behavioural profile, based on the latest consumer lifestyle studies and statistics.

New Zealand Media
We delve deeply into the new breed of television offerings as the medium continues its inexorable migration online. We examine new Internet-delivered services from Sky and Vodafone TV and consider the potentially-far-reaching implications for marketers.

We then turn our attention to newspapers and explore what might happen as a result of the Fairfax/NZME merger High Court appeal — if it succeeds or if it fails.

The latest Radio and Out of Home developments come next, closely followed by what’s new in Magazines.

We look at up-and-coming movie blockbusters for 2018.

Then we turn our attention to Experiences, review their importance (especially for millennials) and run through upcoming major events for the year.

Then it’s time to turn our focus to digital.

We review some of the staggering statistics as a majority of New Zealand opts for unlimited data and consider the implications for NZ marketers now that Mobile dominates Internet usage.

We delve into the latest developments in Social Media, covering Facebook, Pinterest, LinkedIn, Twitter, Instagram, Snapchat and Google Plus.

We update the latest online video numbers and then dig deep into Messaging Apps.

A roundup of key marketing technology trends follows, including Personalisation, the Internet of Things, Augmented Reality, AI, Programmatic, Virtual Reality, Drones, Context Brokering, Blockchain and Wearables.

And we close with a brief look at Future Technology trends that will impact in later years.

Purchase your copy today

As we mentioned, our MARKETING INSIGHTS FOR 2018 presentation (comprising at least 150 slides) will be published in early December. It’s unbranded, for you to present as you see fit to your clients.

This presentation looks ahead at what marketers should expect and plan for in 2018, across a wide variety of industries and technologies — based on local and global trends you may not yet have had the opportunity to examine — turning those forecasts into a comprehensive NZ MARKETING INSIGHTS FOR 2018 report & slide deck in PowerPoint format (with accompanying notes) – information that you can easily present to your team and your clients, bringing everyone up to speed on the latest New Zealand marketing insights as we accelerate towards 2018.

The NZ MARKETING INSIGHTS FOR 2018” report and slide deck will be available for just $597+GST.

However we have a special pre-publication offer for bookings and payment received during November:

Pay just $497+GST and SAVE $100!

Click here to pay by credit card through PayPal:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=F38UV54BEUHCW

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

Once we receive your payment, we’ll drop you a quick email confirming your order. Then in early December we will send you download details for your copy of the NZ MARKETING INSIGHTS FOR 2018 report & slide deck.

Twitter Goes 280

Blaise Pascal would not be impressed by Twitter’s latest action.

In 1657, the eminent French mathematician, physicist, inventor, writer and Catholic theologian wrote a letter apologising for his lack of brevity: “I have only made this letter longer because I have not had the time to make it shorter.”

Winston Churchill expressed similar sentiments.

Twitter, however, thinks otherwise. It’s decided that longer is better.

Apparently, 9% of us have been bumping up against the micro-social network’s long-standing 140-character limit, according to Twitter’s own data. So in September this year, Twitter doubled the number of characters for selected tweeters.

Here’s what happened.

twitter-280

Twitter reported on the results:

During the first few days of the test many people Tweeted the full 280 limit because it was new and novel, but soon after behaviour normalized. We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained.

So Twitter is now rolling out 280-character limits globally (except for Japanese, Korean and Chinese, which will continue to have 140 characters because, says Twitter, cramming is not an issue in these languages).

Predictably, the Twitterati are unhappy. This Chicago Tribune opinion piece sums up their mood:

For too long, I’ve been forced to respond to a friend’s humorous tweet with a mere: “LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL.”

Now I can craft an appropriate response, like: “LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL.”

(The 35 extra LOLs really nail the sentiment I’ve been after.)

Of course this social media sea change isn’t just about me. It’s about everyone who wrongly thinks they have something important to say and will now be able to say twice as much of it at once.

And what about the internet trolls? The added character space will surely enhance the richness and depth of tweets coming from people who heretofore have had to call me “a idiot” in 140 characters or less.

Now they’ll be able to expound on my horrid looks and overall stupidity in detail that was previously impossible. They can even veer into insulting my mother while still having space to home in on how uniquely untalented I am.

And generically hateful tweets won’t abruptly end with a disappointingly derivative: “DIE!” There will be room for exposition detailing the desired manner of death, undoubtedly enhancing my nagging feelings of existential dread.

Implications for marketers?

Nothing much, really, except that we won’t have to try so hard to squeeze our headlines and calls to action into a tweet.

Oh, and we’ll be tempted to add in lots more content, diluting our messages, simply because we can. A bit like this:

 

Our advice: use the extra characters wisely, if at all. To mangle the old acronym, K.I.S.S. (“Keep It Short & Simple”).

 

Stop Using Giveaways to Attract Instagram Followers

We used to see it all the time on Facebook. Now the pernicious practice of using giveaways to attract followers has spread to Instagram as well.

Here’s an example, from a major New Zealand brand, posted just last month:

instagram-contest

We’ve blurred out the brand details because we’re feeling kind and generous today. Just so you know, though, the prize was a grocery voucher — a category totally unrelated to the brand.

So why are we so against running this type of promotion?

Because — as this brand has — you end up attracting new followers who like to WIN stuff (and not even stuff related to your product category).

If that’s your core constituency (for example, if you’re a sampling company), great. Otherwise, you know nothing about these new followers except that they like to win stuff. That’s not what we call effective targeting.

In this case, the brand just handed over a $500 grocery voucher to attract a few hundred freeloaders — most of whom, presumably, will quickly unfollow the brand if it starts posting information related to its actual product category. You know, like posts that try to sell products.

So please, please, don’t try to inflate your follower numbers by giving away stuff (especially unrelated products). You’re not just wasting your time and money, you’re also diluting your fanbase.

If you want to know how you really should promote yourself on Instagram, check out our Social Media Marketing course.

Lesson Four tells you what you need to know about Instagram, including:

  • What we know about Kiwi Instagram users
  • How leading brands are winning with this image-based network
  • How to use Instagram to its full potential
  • Smart visual content strategies
  • What you should include in your Instagram profile
  • Creative ideas for using Instagram for marketing
  • The importance of hashtags (but how NOT to overuse them)
  • Using Instagram for instant feedback (for better or for worse)
  • How often you should post to Instagram (and what NOT to post)
  • The vital intelligence you can gain, just by tracking Instagram usage
  • Five tips for amazing visual content

A word to the wise …

November Specials

Our October Special Offers are over but we have some November-only specials you really should consider:

OFFER 1: Access to all our courses until the end of 2018, with the All Access Pass.

The pass offers you access to our current 14 courses (total value $6,849+GST), plus any new courses we offer in 2018, all for one low price – $1,495+GST per person.  Access more than two courses and you’re already saving money! (In fact, even if you sign up for our All-Access Pass and just take our Digital Marketing 101 course, you’ll be saving hundreds of dollars on the standard course cost).

all-access-individual-700

Just click here to sign up for our individual All Access pass for just $1,495+GST (this offer valid only until midnight November 30):

That’s the link to make credit card payments by PayPal. If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

CORPORATE SPECIAL OFFER

all-access-corporate-700

We are also offering a similar very special offer for Corporate Buyers. Sign up for an All Access pass for your organisation for just $4,997+GST and we’ll provide access to all of our courses for up to 5 of your team. That’s potentially more than $30,000 worth of training for a fraction of the cost.

Pay just $4,997+GST for an All Access Corporate Pass for up to 5 staff (this offer valid only until midnight November 30):

Full details here: https://socialmedia.org.nz/2017/10/surviving-digital-marketing-challenges/

 

OFFER 2: SOCIAL MEDIA MONITOR

Our Social Media Monitor is a snapshot of NZ social media activity for the previous month, across Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn, for the major players in a specific industry.

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Social Media Monitor reports can be created for any highly-competitive industry sector in any country. A few other sectors we’ve identified include:

  • Automotive Manufacturers
  • Major Retail Chains
  • Airlines
  • Fuel Companies
  • Power Companies
  • Telecommunications
  • Beverages (non-alcoholic)
  • Hardware/Home Improvement
  • Fast Food (Quick Service Restaurants)
  • Appliance Manufacturers
  • Health & Beauty
  • Clothing
  • Financial Services
  • IT providers
  • Charitable Organisations
  • Insurance Companies
  • Real Estate Agencies
  • Travel & Tourism

Social Media Monitor pricing is based on the number of brands analysed, at $250 (+GST) per brand, plus $495+GST for industry overview and analysis.

As a introductory special, however, we are making a special offer of just $1595+GST for analysis of up to five brands (this offer applies only until November 30). Additional brands may be included for $220+GST per brand.

If you would like to know more about the Social Media Monitor, email us at [email protected]. Or simply take advantage of our special November offer, only until midnight November 30, by clicking here to pay via PayPal:

sign up now

Full details here: https://socialmedia.org.nz/2017/10/are-you-listening-to-your-customers-and-prospects/

 

OFFER 3: MARKETING INSIGHTS 2018

NZ Marketing Insights 2018

It’s that time again, when we dust off the crystal ball and peer into the future of New Zealand Marketing for the year ahead.

Then we wrap our findings up into a comprehensive slide presentation and make it available for you to present to your clients and colleagues as a preview of what to expect in 2018.

Launch 2018 with a comprehensive presentation to your team or your clients

Our MARKETING INSIGHTS FOR 2018 presentation (comprising at least 150 slides) will be published in early December. It’s unbranded, for you to present as you see fit to your clients.

This presentation looks ahead at what marketers should expect and plan for in 2018, across a wide variety of industries and technologies — based on local and global trends you may not yet have had the opportunity to examine — turning those forecasts into a comprehensive NZ MARKETING INSIGHTS FOR 2018 report & slide deck in PowerPoint format (with accompanying notes) – information that you can easily present to your team and your clients, bringing everyone up to speed on the latest New Zealand marketing insights as we accelerate towards 2018.

The NZ MARKETING INSIGHTS FOR 2018” report and slide deck will be available for just $597+GST.

However we have a special pre-publication offer for bookings and payment received by midnight November 30:

Pay just $497+GST and SAVE $100!

Click here to pay by credit card through PayPal:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=F38UV54BEUHCW

Full details here: https://socialmedia.org.nz/2017/10/marketing-trends-for-2018/

Surviving Digital Marketing Challenges

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What’s YOUR biggest marketing challenge?

A little while ago, we surveyed a number of Kiwi marketers. They told us that one of their biggest challenges is simply keeping up with what’s new in digital marketing (which changes all the time).

That’s not exactly surprising – and we now offer more than a dozen courses (listed below) to help Kiwi marketers stay up to date.

Still, we get it – not everyone can afford to purchase as many courses as they might want.

So, for a very limited time (only until November 30), we’ve created a very special ALL-ACCESS VIP PASS.

Sign up for our ALL-ACCESS VIP PASS and you’ll get unlimited access to all our courses for the next year.

All our social media courses, our digital marketing courses, our ecommerce courses, our TripAdvisor course and anything else we come up with between now and the end of December 2018.

** You can, of course, take any of these courses at any time – they’re available 24/7, for you to sit at your pace, anytime until the end of December 2018.**

ABOUT US

We’ll tell you more about the All-Access Pass in a moment, but first let’s talk a little about us.

All the courses we offer have been created and are administered by Michael Carney, Managing Director of Netmarketing Services Limited.

Michael is a longtime NZ marketer, who has been employed in various marketing roles since 1971. He’s a real technology Early Adopter: online since 1987, involved with digital marketing since the mid-90s.

Michael has been creating and tutoring online training courses about Social Media Marketing (and other digital marketing topics) since 2010. You’ll find Michael’s profile at http://linkedin.com/in/michaelcarney and you can see our current range of courses at https://socialmedia.org.nz.

From 2009 to 2013, Michael was Chairman of the Network of Digital Marketers, the digital special interest group of the NZ Marketing Association.

He is also the author of the book Trade Me Success Secrets, the top-selling book about New Zealand’s leading online auction website.

In other words, Michael knows a thing or two about Digital Marketing.

Don’t just take our word for it:

Now let’s talk about the All Access Pass:

The pass offers you access to our current 14 courses (total value $6,849+GST), plus any new courses we offer in 2018, all for one low price – $1,497+GST per person.  Access more than two courses and you’re already saving money! (In fact, even if you sign up for our All-Access Pass and just take our Digital Marketing 101 course, you’ll be saving hundreds of dollars on the standard course cost).

all-access-individual-700

Just click here to sign up for our individual All Access pass for just $1,497+GST (this offer valid only until midnight on November 30):

That’s the link to make credit card payments by PayPal. If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

CORPORATE SPECIAL OFFER

all-access-corporate-700

We are also offering a similar very special offer for Corporate Buyers. Sign up for an All Access pass for your organisation for just $4,997+GST and we’ll provide access to all of our courses for up to 5 of your team. That’s potentially more than $30,000 worth of training for a fraction of the cost.

Pay just $4,997+GST for an All Access Corporate Pass for up to 5 staff (this offer valid only until midnight on November 30):

That’s the link to make credit card payments by PayPal. If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

SIGN UP TODAY AND GET UNLIMITED ACCESS TO ALL OF THESE COURSES (AND ANY NEW COURSES WE RELEASE) UNTIL DECEMBER 31 2018.

CURRENT COURSES:

For those new to Social Media Marketing:

social-media-banner

The Principles & Practice of Social Media Marketing is a thirteen-part online training course providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here

Digital Marketing 101

digital-marketing-101

Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.

For more information about Digital Marketing 101, please click here.

Content Marketing course

content-marketing-course

Our Content Marketing online training course is a nine-part course designed to show you how, when, where and why to use Content Marketing to provide relevant, useful resources to your prospective customers, in accordance with their wants and needs.

For more information about our Content Marketing course, please click here.

Influencer Marketing course

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Our Influencer Marketing online training course is a nine-part course which covers the importance of Influencer Marketing, helps you to determine the smartest and most effective strategies — and to explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.

For more information about our Influencer Marketing course, please click here.

Writing for the Web course

writing-for-the-web-online-training-course

Effective writing has become an absolutely core competency when communicating online. Not just any writing, however. Different media require different approaches. The headline that might have looked wonderful in the newspaper probably won’t fit within the constraints of Facebook or Instagram character counts.

Our Writing for the Web course covers the key elements you need to know to communicate effectively to online audiences.

For more information about our Writing for the Web course, please click here.

 

Mobile Marketing course

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Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

Mastering eCommerce
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Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
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For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
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Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
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This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

Advanced Selling on Trade Me
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This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

How to Use TripAdvisor to Promote Your Travel, Tourism or Hospitality Business

How to Use TripAdvisor to Promote Your Travel, Tourism or Hospitality Business - online training course

Online travel review site TripAdvisor is, says travel and tourism news site Tnooz, “becoming terrifyingly important in a traveller’s decision making process”. In fact, according to a late 2013 study by PhocusWright of 12,000 travellers across the globe, more than half are not willing to book a hotel until they read reviews about the property. And 93% of travellers worldwide say that their booking decisions are impacted by online reviews.

TripAdvisor, the biggest online review site on the planet, plays a huge role in helping travellers make travel purchasing decisions.

Our seven-week online training course, “How To Use TripAdvisor To Promote Your Travel, Tourism & Hospitality Business”, takes you step by step through the process of marketing your business effectively on the world’s leading travel review website.

For full details of this course, please click here

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

It’s well past time for you to upskill yourself in online video marketing, with out four week course on Online Video Marketing. For more details, please click here.

PS If right now you’re only interested in one of our courses, no problem. Just click on the link associated with that course, for more details and to sign up for just that course.

SIGN UP TODAY AND GET UNLIMITED ACCESS TO ALL OF THESE COURSES (AND ANY NEW COURSES WE RELEASE) UNTIL DECEMBER 31 2018.

Are You Listening to Your Customers and Prospects?

People have always talked their friends and colleagues, to share their opinions (positive or negative) and to seek or give advice before significant decisions. It used to be face to face, but now the talking is far more likely to take place in social media.

Which is one of the reasons why, in a recent survey of marketers, Social Listening was cited as the single most important trend of the year ahead.

importance-of-social-listening

So are YOU listening to what people are saying on social media?

Why should you? Because, alas, consumers (especially Millennials and Generation X) are far more likely to turn to friends, family, colleagues and even online reviewers for their purchase recommendations. Sorry, marketers, but we did it to ourselves with endless hype, puffery and interruption marketing over far too many years.

trusted-sources

So how can you listen to what consumers are saying in social media?

Well, one possibility (but not for a little while) is to take advantage of Facebook’s newest experiment. Advertising Age reports:

Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better inform their marketing.

The beta test, an extension of Facebook’s Audience Insights API marketing tech platform, isn’t expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn’t announced yet. Early ad partners, which include top agencies and media companies, are searching Facebook’s vast history of public posts to see what topics, themes, brands and products are being discussed. Users’ identities are withheld.

It’s the first time that Facebook, where room for ads in the main News Feed is almost maxed out, is making it possible for advertisers to mine what users post. The new insights tool could help marketers see the social network in a whole new dimension, and even give them a broader understanding of their businesses, with data that informs them about trends in the industry and the consumer mindset.

“On Facebook, you know everything about a person from their profile, what they liked and who they connect with,” says one agency executive in the test. “But Facebook is not good at knowing what people are saying, what they’re posting.”

Advertisers involved said that Facebook has been taking its time developing the new data products because it’s trying to balance privacy of users with what it can offer marketers.

Alternatively, you could use some of the tools out there like SocialMention, which scours Twitter, Reddit and various websites for any mention of your brand.

Or you might be interested in our newest product, our Social Media Monitor, which is a snapshot of NZ social media activity for the previous month, across Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn, for the major players in a specific industry.

socialmediamonitor-900

The Social Media Monitor reports on:

  • How the major players are using each medium
  • The major themes for the previous month
  • Comparative performances

The Social Media Monitor is intended to be both a record of what’s been happening and a way to identify opportunities for future social media usage.

The data is gathered using various software tools we’ve had developed, and then commentary and observation is added (based on our forty-plus years’ experience in advertising and marketing, working on virtually every business sector).

We’ve developed a prototype report about the banking industry in New Zealand, which you can download here (NB this is a prototype, for demonstration purposes), so only some of the data is real; the rest is placeholding content to illustrate the concept).

banking-social-media-monitor-nz

Social Media Monitor reports can be created for any highly-competitive industry sector in any country. A few other sectors we’ve identified include:

  • Automotive Manufacturers
  • Major Retail Chains
  • Airlines
  • Fuel Companies
  • Power Companies
  • Telecommunications
  • Beverages (non-alcoholic)
  • Hardware/Home Improvement
  • Fast Food (Quick Service Restaurants)
  • Appliance Manufacturers
  • Health & Beauty
  • Clothing
  • Financial Services
  • IT providers
  • Charitable Organisations
  • Insurance Companies
  • Real Estate Agencies
  • Travel & Tourism

Social Media Monitor pricing is based on the number of brands analysed, at $250 (+GST) per brand, plus $495+GST for industry overview and analysis.

As a introductory special for November, however, we are making a special offer of just $1595+GST for analysis of up to five brands (this offer applies only until November 30). Additional brands may be included for $220+GST per brand.

If you would like to know more about the Social Media Monitor, email us at [email protected]. Or simply take advantage of our special offer by clicking here to pay via PayPal:

sign up now

Then we will be in touch to confirm your industry and other requirements.

BILLING OPTIONS
If you would prefer to pay by bank deposit or require an invoice before making payment, please send an email to [email protected] with details of your request. (The service provider will be shown as Netmarketing Services Limited in your transaction and on your credit card statement).

NEW: Influencer Marketing Course

influencer-marketing

There’s a new breed of celebrity in town – the influencer (and also the micro-influencer).

The Internet in general, and social media in particular, has brought us thousands of influencers and micro-influencers — “celebrities” with thousands (or sometimes just hundreds) of followers on their chosen social media channels, whose hustling on behalf of a product can encourage many of their followers to actually purchase said product.

Why? Because, according to a report by Nielsen, 92% of people trust recommendations from individuals over brands. And, let’s face it, many brands have brought that fate upon themselves by their own less-than-trustworthy behaviour.

In this course, we consider the importance of Influencer Marketing, determine the smartest and most effective strategies — and explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.

Lesson One: Why Use Influencer Marketing

In this lesson, we talk about exactly what Influencer Marketing is, why it matters to you and when and how you should tap into the power of Influencer Marketing. Allow TapInfluence to explain:

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay Influencers to get out the word for you.

Influencer Marketing has evolved from humble origins to end up as the preferred buzzword to describe the current iteration of a well-established and familiar marketing tool: using “celebrities” to promote your products.

There’s a bit more to Influencer Marketing than just plunking a few celebrities into a TV commercial, however. Today’s definition of “celebrities” (Influencers) has broadened to encompass those who are, in the words of Andy Warhol, “famous for 15 minutes”.

Lesson Two: Most Effective Influencer Marketing Strategies

As it turns out, there’s a bit more to Influencer Marketing than simply tracking down people who seem to have a lot of followers in social media. We share proven strategies which will help lessen potential heartache.

We also examine:

  • the top Power Words to use
  • creative ways to incentivize influencers
  • the four Rs of effective Influencer Marketing
  • how to run successful Influencer Marketing campaigns
  • what Google’s purchase of Famebit tells us about the future of Influencer Marketing
  • why major players are now signing up Influencers
  • twenty trends that will shape Influencer Marketing in the next year

Lesson Three: Choosing Influencers

Not all Influencers are created equal (and there are more than a few pretenders to the throne out there). We discuss what to look for (and what to avoid) — and why you should proceed slowly as you assemble your Influencer team.

Lesson Four: Connecting With Influencers

Once you’ve determined the most appropriate Influencers for your brand, it’s time to reach out and connect. If you’re not careful though, and haven’t thought through the right approach, you might be turned down — or end up paying too much. We share lessons from others that will help ease the way.

And we also also help you to brief your chosen influencers, identifying the key information you should provide to Influencers to ensure that they will promote your brand safely, legally and effectively.

Lesson Five: Finding Kiwi Influencers

There are surprising numbers of influential New Zealanders who have attracted a wide following through their efforts on YouTube, Pinterest, Facebook, Instagram, Twitter, LinkedIn, Snapchat and elsewhere.

In this lesson, we take a look at some of New Zealand’s most-followed influencers on the social networks, including (just one example) the NZ-based YouTube channels with most subscribers:

  • Shaaanxo
  • Wacky Wednesday
  • Jamie’s World
  • Rainbow Learning
  • AzzMan

(and we rate them in terms of whose following is growing — and whose is not).

We also draw on our extensive databases of NZ users on Instagram, Twitter and YouTube to identify potential Influencer partners (and tell you how to find them — and how to evaluate them properly):

YOUTUBE
An in-depth look at NZ’s top consumer YouTubers, their overall performance, their most recent videos, what categories they cover and how to contact them

INSTAGRAM
An in-depth look at NZ’s top consumer Instagrammers, their overall performance, their most recent images posted, what topics they talk about and how to contact them

TWITTER
An in-depth look at NZ’s top consumer Tweeters, their overall performance, their most recent tweets, what topics they talk about and how to contact them

Lesson Six: Influencer Marketing Measurement & ROI

In this section we explore exactly what you can and should measure in order to ensure that your Influencer Marketing campaigns are as effective as they should be.

Lesson Seven: Influencer Marketing Cautions

We discuss the reality of fake influencers – those with fake followers who will happily take your money – and how you can identify them. We then concern ourselves with the importance of Disclosure (ensuring that your chosen Influencers are transparent about the fact that they are being rewarded for their participation).

And we discuss:

  • why Influencer campaigns fail
  • the fastest way to destroy your Influencer Marketing efforts

Lesson Eight: Influencer Marketing Tools & Resources

No need to reinvent the wheel. We tell you what you need to know to create and manage Influencer Marketing campaigns, including suggested formats, frameworks and processes. And we share plenty of case studies to inform and inspire.

Lesson Nine: Influencer Marketing Trends

Finally, we discuss twenty emerging Influencer Marketing Trends and how they might impact on your activities going forward.

WHO WILL BENEFIT FROM THIS COURSE?
Any Kiwi marketer, or anyone who is responsible for marketing for their organisation, who is considering using influencers to promote their products/services will benefit from this carefully-structured approach to Influencer Marketing.

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WHAT CUSTOMERS ARE SAYING ABOUT OUR COURSES

Here’s a sampling of the feedback we’ve received from those who’ve taken our courses:

  • Thanks for an informative and interesting [Facebook Accelerator] course. Your presentation held a good balance of theoretical and practical information and was clear and simple enough for a non IT Facebook novice like me to follow. There are many ideas that I have gained that I will attempt to incorporate in the overall marketing plan my team is currently developing for our brand. Facebook can offer so much more than I thought as a medium for communicating with our current and prospective customers. Julie D
  • I found this course fantastic, i started off knowing very little about facebook (just how to run my own personal page) to now having a thorough understanding of ALL the things you can (and there is a lot). The course format was great and allowed knowledge to be built up over time. Course length was great and this will definetly be something i come back to constantly as we develop our facebook pages more within my company. Aleisha H
  • I have really enjoyed the course and the way it was structured. It was informative and interesting – liked the way you incorporated slide-shows, video, statistics and different forms of media to provide information. Lisa C

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TIMING

This course begins on Wednesday 06 December, 2017.

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INVESTMENT

This seven-part online training course is available for $597 +GST. However we offer an EARLY BIRD DISCOUNT of $100 +GST — pay just $497+GST for bookings received by the end of  Wednesday 29 November, 2017.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here:

Register Now for the next course

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Principles & Practice of Influencer Marketing online training course.

If you have any questions, or would like more information, please email us at [email protected]

Marketing Trends for 2018

NZ Marketing Insights 2018

It’s that time again, when we dust off the crystal ball and peer into the future of New Zealand Marketing for the year ahead.

Then we wrap our findings up into a comprehensive slide presentation and make it available for you to present to your clients and colleagues as a preview of what to expect in 2018.

Launch 2018 with a comprehensive presentation to your team or your clients

Our NZ MARKETING INSIGHTS FOR 2018 presentation and slide deck,will be available in early December [but see below for a special pre-publication offer available only during November].

Recent US research gives us a few hints about what we should (and do) cover:

importance-of-social-listening

Some of the key topics featured in our NZ MARKETING INSIGHTS FOR 2018 presentation include:

Social Listening
Consumers, as they do, may well already be talking about you and your brand online, and if you don’t know what they’re saying, they could do significant brand damage. We consider what to listen for, how to listen and what to do next.

Influencer Marketing
The Internet in general, and social media in particular, has brought us thousands of influencers and micro-influencers, whose hustling on behalf of a product can encourage many of their followers to actually purchase said product.

Why? Because, according to a report by Nielsen, 92% of people trust recommendations from individuals over brands. And, let’s face it, many brands have brought that fate upon themselves by their own less-than-trustworthy behaviour.

In this report, we consider the importance of Influencer Marketing — and explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.

Amazon’s Arrival Down Under
What happens when the online shopping giant arrives in your neighbourhood? We look at the good, the bad and the ugly implications for NZ retailers and marketers.

Machine Learning & AI
The machines are taking over. All hail our new robot overlords. No, it’s not Skynet — but when you ask Google a question, the answers are powered by RankBrain, machine-learning algorithms that are getting smarter every day.

And then there’s chatbots, which are making a big difference for both customer service and sales conversion funnels. We bring you up to speed on this significant technology.

Google Goes Mobile-First
In early 2018, Google is expected to launch its mobile-first search algorithm, which will give priority to mobile-ready results (hardly surprising, given the high proportion of searches now conducted exclusively on mobile devices). So what does that mean for Kiwi marketers?

Dark Social
It’s a catchy name — typically describing consumers talking to each other via messaging apps, email and other non-social channels — and it’s now a major force to be reckoned with.  With dark social reported to be responsible for 84% of outbound sharing it’s an area that marketers can’t afford to ignore in 2018.

But Wait, There’s More

Now let’s look at some of the other marketing trends that will impact on Kiwi marketers in 2018.

The Big Picture
This first section of the presentation takes a look at what we can expect in 2018 from an economic and political perspective, in the wake of NZ First’s decision.

Who We Are
Then we review our demographic and behavioural profile, based on the latest consumer lifestyle studies and statistics.

New Zealand Media
We delve deeply into the new breed of television offerings as the medium continues its inexorable migration online. We examine new Internet-delivered services from Sky and Vodafone TV and consider the potentially-far-reaching implications for marketers.

We then turn our attention to newspapers and explore what might happen as a result of the Fairfax/NZME merger High Court appeal — if it succeeds or if it fails.

The latest Radio and Out of Home developments come next, closely followed by what’s new in Magazines.

We look at up-and-coming movie blockbusters for 2018.

Then we turn our attention to Experiences, review their importance (especially for millennials) and run through upcoming major events for the year.

Then it’s time to turn our focus to digital.

We review some of the staggering statistics as a majority of New Zealand opts for unlimited data and consider the implications for NZ marketers now that Mobile dominates Internet usage.

We delve into the latest developments in Social Media, covering Facebook, Pinterest, LinkedIn, Twitter, Instagram, Snapchat and Google Plus.

We update the latest online video numbers and then dig deep into Messaging Apps.

A roundup of key marketing technology trends follows, including Personalisation, the Internet of Things, Augmented Reality, AI, Programmatic, Virtual Reality, Drones, Context Brokering, Blockchain and Wearables.

And we close with a brief look at Future Technology trends that will impact in later years.

Purchase your copy today

As we mentioned, our MARKETING INSIGHTS FOR 2018 presentation (comprising at least 150 slides) will be published in early December. It’s unbranded, for you to present as you see fit to your clients.

This presentation looks ahead at what marketers should expect and plan for in 2018, across a wide variety of industries and technologies — based on local and global trends you may not yet have had the opportunity to examine — turning those forecasts into a comprehensive NZ MARKETING INSIGHTS FOR 2018 report & slide deck in PowerPoint format (with accompanying notes) – information that you can easily present to your team and your clients, bringing everyone up to speed on the latest New Zealand marketing insights as we accelerate towards 2018.

The NZ MARKETING INSIGHTS FOR 2018” report and slide deck will be available for just $597+GST.

However we have a special pre-publication offer for bookings and payment received by November:

Pay just $497+GST and SAVE $100!

Click here to pay by credit card through PayPal:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=F38UV54BEUHCW

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

Once we receive your payment, we’ll drop you a quick email confirming your order. Then in early December we will send you download details for your copy of the NZ MARKETING INSIGHTS FOR 2018 report & slide deck.

NZ Influencer Marketing Presentation

Find out a whole lot more about NZ Influencer Marketing in our forthcoming presentation, Influencer Marketing 2017:

influencer-marketing-nz-2017

Our next special report/presentation deals with the fast-growing topic of Influencer Marketing.

If you’re not sure exactly what Influencer Marketing is, allow TapInfluence to explain:

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay Influencers to get out the word for you.

Influencer Marketing has evolved from humble origins to end up as the preferred buzzword to describe the current iteration of a well-established and familiar marketing tool: using “celebrities” to promote your products.

There’s a bit more to Influencer Marketing than just plunking a few celebrities into a TV commercial, however. Today’s definition of “celebrities” (Influencers) has broadened to encompass those who are, in the words of Andy Warhol, “famous for 15 minutes”.

At the same time, the number of celebrity followers that an Influencer might attract has shrunk from hundreds of thousands to, sometimes mere hundreds (whose celebrity leaders have been accordingly dubbed micro-influencers).

The Internet in general, and social media in particular, has brought us thousands of influencers and micro-influencers, whose hustling on behalf of a product can encourage many of their followers to actually purchase said product.

Why? Because, according to a report by Nielsen, 92% of people trust recommendations from individuals over brands. And, let’s face it, many brands have brought that fate upon themselves by their own less-than-trustworthy behaviour.

How hot is Influencer Marketing, really?

Here’s one indicator: 84% of US marketers are planning to use Influencer Marketing this year (according to Acorn Influence).

So, to bring you up to speed with Influencer Marketing, we’re producing this special presentation, whose topics include:

The Seven Most Effective Influencer Marketing Strategies
As it turns out, there’s a bit more to Influencer Marketing than simply tracking down people who seem to have a lot of followers in social media. We share proven strategies which will help lessen potential heartache.

Case Studies, Case Studies, Case Studies
Want ideas you can use in your own Influencer Marketing? We share examples of highly successful Influencer Marketing campaigns (along with a failure or two) to help you on your way.

How to Choose the Influencers Who are Right for You
Not all Influencers are created equal (and there are more than a few pretenders to the throne out there). We discuss what to look for (and what to avoid) — and why you should proceed slowly as you assemble your Influencer team.

Best Practices on Connecting with Influencers
Once you’ve determined the most appropriate Influencers for your brand, it’s time to reach out and connect. If you’re not careful though, and haven’t thought through the right approach, you might be turned down — or end up paying too much. We share lessons from others that will help ease the way.

Influencer Marketing Tools and Resources
No need to reinvent the wheel. We tell you what you need to know to create and manage Influencer Marketing campaigns, including suggested contract formats, frameworks and processes.

Where and How to Find Kiwi Influencers
There are surprising numbers of influential New Zealanders who have attracted a wide following through their efforts on YouTube, Pinterest, Facebook, Instagram, Twitter, LinkedIn, Snapchat and elsewhere.

We take a look at some of New Zealand’s most-followed influencers on the social networks, including (just one example) the NZ-based YouTube channels with most subscribers:

  • Shaaanxo
  • Wacky Wednesday
  • Jamie’s World
  • Rainbow Learning
  • AzzMan

(and we rate them in terms of whose following is growing — and whose is not).

We also draw on our extensive databases of NZ users on Instagram, Twitter and Pinterest to identify potential Influencer partners (and tell you how to find them — and how to evaluate them properly).

In the Influencer Marketing NZ Presentation, we also examine:

  • the top Power Words to use
  • creative ways to incentivize influencers
  • Influencer Marketing measurement, KPIs & ROI
  • the four Rs of effective Influencer Marketing
  • how to run successful Influencer Marketing campaigns
  • what Google’s purchase of Famebit tells us about the future of Influencer Marketing
  • why major players are now signing up Influencers
  • Influencer Marketing Tools
  • why Influencer campaigns fail
  • the fastest way to destroy your Influencer Marketing efforts
  • twenty trends that will shape Influencer Marketing in the next year

All that and of course much more, in the Influencer Marketing NZ 2017 report and slide presentation.

The Influencer Marketing 2017 presentation looks ahead at what marketers should expect and plan for in 2017 and 2018 — based on local and global trends you may not yet have had the opportunity to examine — turning those forecasts into a comprehensive report & slide deck in PowerPoint format (with accompanying notes) – information that you can easily present to your team and your clients, bringing everyone up to speed on the latest New Zealand Marketing Insights as we accelerate through what remains of 2017. All presentations are unbranded, so you can add your own branding and comments.

All of our presentations in this Marketing Insights series consist of at least 150 slides, dealing with as many key insights.

Each Marketing Insights presentation is available to purchase and reuse, for $597 plus GST (with volume discounts available for purchases of multiple Marketing Insights presentations).

To purchase Influencer Marketing 2017 by credit card via PayPal, please click here:

sign up now

BILLING OPTIONS
If you would prefer to pay by bank deposit or require an invoice before making payment, please send an email to [email protected] with details of your request. (The service provider will be shown as Netmarketing Services Limited in your transaction and on your credit card statement).

WHAT HAPPENS NEXT
Your purchase will be confirmed by email, usually within a few hours. Once the presentation is available, download instructions will be provided to you by email.