Facebook and Other Social Media Can Be Highly Effective for Marketing …
… But Most NZ Businesses are Failing with Social Media
If you’re a Kiwi business, you need to read this NOW.
Unfortunately, too many businesses — in New Zealand, as elsewhere around the world — have the wrong idea about social media.
They spend most of their time on Facebook (and the other social networks) talking about themselves and their products.
If that’s you, sorry, you’ve got it wrong.
It’s called SOCIAL media for a reason.
Your followers are interested in a conversation, not a constant sales pitch.
THE REALITY
We track the performance of around 25,000 NZ Facebook pages on an ongoing basis.
More than two-thirds (69.5%) of those pages have NO engagement with 98% of their Facebook followers in a typical week.
Look at these three (sadly, all too typical) statistics for NZ businesses on Facebook. Hundreds and even thousands of followers, but hardly anyone’s talking:
Why no engagement?
Because too many posts are one-way broadcasts that get nobody talking or sharing, like this example:
Just 7 likes, and NO comments or shares, from a New York retailer with 7,088 Facebook followers!
(We’ve used an American example because we didn’t want to embarrass any of our local colleagues — but, as you’ll probably see from your own Facebook browsing, this is completely typical in New Zealand as well).
There is a solution.
Are Your Posts Actually Getting Seen by Your Followers?
Of course, we shouldn’t ignore the elephant in the room — Facebook has dialled back on the percentage of your followers who will actually see your posts, with the result that (across the more than 25,000 NZ Facebook pages we track), on average just half a percent (0.55%) of those pages’ followers will engage with their posts.
Appalling? Yes. But YOU can do better.
In fact, our online training courses are all about teaching you how to use social media more effectively, so that you can dramatically improve on your performance on Facebook and other social networks.
Here are the current courses (click on the links for more details about each course):
SOCIAL MEDIA MARKETING COURSES
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
How to Use LinkedIn Effectively – For Your Business And Your Career
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase. It’s well past time for you to upskill yourself in online video marketing. That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
