Category Archives: 2017

Are You FAILING in Social Media?

nz-biz-failing

Facebook and Other Social Media Can Be Highly Effective for Marketing …

… But Most NZ Businesses are Failing with Social Media

If you’re a Kiwi business, you need to read this NOW.

Unfortunately, too many businesses — in New Zealand, as elsewhere around the world — have the wrong idea about social media.

They spend most of their time on Facebook (and the other social networks) talking about themselves and their products.

If that’s you, sorry, you’ve got it wrong.

It’s called SOCIAL media for a reason.

Your followers are interested in a conversation, not a constant sales pitch.

THE REALITY

We track the performance of around 25,000 NZ Facebook pages on an ongoing basis.

More than two-thirds (69.5%) of those pages have NO engagement with 98% of their Facebook followers in a typical week.

Look at these three (sadly, all too typical) statistics for NZ businesses on Facebook. Hundreds and even thousands of followers, but hardly anyone’s talking:

Why no engagement?

Because too many posts are one-way broadcasts that get nobody talking or sharing, like this example:

victoria-khoss

Just 7 likes, and NO comments or shares, from a New York retailer with 7,088 Facebook followers!

(We’ve used an American example because we didn’t want to embarrass any of our local colleagues — but, as you’ll probably see from your own Facebook browsing, this is completely typical in New Zealand as well).

There is a solution.

Are Your Posts Actually Getting Seen by Your Followers?

Of course, we  shouldn’t ignore the elephant in the room — Facebook has dialled back on the percentage of your followers who will actually see your posts, with the result that (across the more than 25,000 NZ Facebook pages we track), on average just half a percent (0.55%) of those pages’ followers will engage with their posts.

Appalling? Yes. But YOU can do better.

In fact, our online training courses are all about teaching you how to use social media more effectively, so that you can dramatically improve on your performance on Facebook and other social networks.

Check out our online courses today:

Facebook Accelerator Programme
fba-banner

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
completefb-banner

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

If you want to improve your performance beyond Facebook, check out our Social Media Marketing Essentials course:

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.

For more details of the Social Media Essentials course, please click here.

HANDS-ON WITH OUR SOCIAL MEDIA ACCELERATOR PROGRAM

Some people prefer more direct, sometimes-personalised assistance.  We offer what we call our Social Media Accelerator Program.

ABOUT US

We’ll tell you more about the Program in a moment, but first let’s talk a little about us.

The Social Media Accelerator Program has been created and is administered by Michael Carney, Managing Director of Netmarketing Services Limited.

Michael is a longtime NZ marketer, who has been employed in various marketing roles since 1971. He’s a real technology Early Adopter: online since 1987, involved with digital marketing since the mid-90s.

Michael has been creating and tutoring online training courses about Social Media Marketing (and other digital marketing topics) since 2010. You’ll find Michael’s profile at http://linkedin.com/in/michaelcarney and you can see our current range of courses at https://socialmedia.org.nz.

From 2009 to 2013, Michael was Chairman of the Network of Digital Marketers, the digital special interest group of the NZ Marketing Association.

He is also the author of the book Trade Me Success Secrets, the top-selling book about New Zealand’s leading online auction website.

In other words, Michael knows a thing or two about Social Media and Digital Marketing.

Don’t just take our word for it:

Now let’s talk about the Program:

The Social Media Accelerator Program

One of the most common challenges for any organisation or brand that is active in social media is deciding what to talk about.

Yes you can talk about yourself and your products, but you can’t do that all the time or your followers will simply switch off — and anyway, social networks like Facebook just won’t show those self-obsessed posts to many of your followers (unless you pay).

So what should you talk about?

There are plenty of answers to that question — and those answers are changing all the time. So we’ve drawn on our seven years of expertise, training Kiwis on the various aspects of social media — oh, and our 40+ years of marketing experience across both digital and traditional media — to put together an ongoing program that is specifically designed to help your marketing work more effectively in social media.

That program, the Social Media Accelerator Program for NZ Businesses, is offered at three different levels (Gold, VIP and Mentor), one of which might suit your specific needs.

WEEKLY PROGRAM

Our Social Media Accelerator Program is a weekly program, because Social Media requires regular attention (if you’re going to make the most of the program).

To join us and learn what you need to know about Social Media, all you have to do is sign up for a monthly subscription to the Social Media Accelerator Gold, VIP or Mentor Program, whichever one suits.

(Don’t worry, you can cancel at any time — there are no long term commitments — and you won’t have to pay any more than you’ve already paid).

Here’s what’s included:

1. NEW ZEALAND SOCIAL MEDIA CONTENT CALENDAR
(for all levels)

Wouldn’t it be wonderful if you knew exactly what was coming up over the next month or so, both locally and nationally, so you could talk about topics near and dear to the hearts of your followers?

It was that thinking that led us to create our Social Media Content Calendar. It’s a six-week rolling listing of significant upcoming NZ events that can form the basis of many of your social media posts — and with enough notice that you can actually post something meaningful.

For example, if you know that your followers are likely to be interested in golf, check out Friday March 10. That’s when the NZ Golf Open begins in Queenstown — and a few minutes googling should see you find out enough information to write about the topic.

Similarly, if your followers are into (for example) music, sports, business or home and garden care, the Social Media Content Calendar will alert you to what’s happening over the next six weeks.

And its a rolling six weeks, because each week we delete the week just completed, add a new week and update any last-minute changes.

2. MOST EFFECTIVE SOCIAL MEDIA POST TYPES
(for all levels)

effective-social-media-posts

There’s more to Social Media than just talking about What’s On, of course, which is why we also provide you with our Most Effective Social Media Posts, a weekly report listing seven types of posts that really work (along with real Social Media examples, which can instruct and inspire you).

In our weekly report, we talk about seven such approaches, provide examples of organisations using similar techniques and show you exactly how you might leverage such tactics for your own use.

3. SOCIAL MEDIA CONTENT IDEAS
(for all levels)

Next we provide you with our special Social Media Content Ideas report, weekly suggestions of seven content ideas (with examples) that you can quickly adapt and use to promote your own organisation.

4. MARKETING NEWS ALERTS
(for VIP & Mentor program levels)

Breaking News happens at inconvenient times, usually, so we’ve supplemented the basic service with Marketing News Alerts, which covers relevant information as it comes to hand. That might be new Facebook or LinkedIn developments, or reports on how an innovative brand is using marketing in a new different way.

5. FORTNIGHTLY TELESEMINAR
(for VIP & Mentor program levels)

VIP and Mentor program participants will also get exclusive access to our fortnightly Teleseminar, during which we discuss current marketing challenges faced by NZ real estate agents just like you.

These are fortnightly audio seminars which are driven by what YOU need to know and talk about.

In advance of the Teleseminars, we invite our participants to submit their challenges, issues and questions and then dig deep.

6. PRIORITY EMAIL ACCESS
(for VIP & Mentor program levels)

VIP and Mentor program participants will also get Priority Email Access to program convenor Michael Carney, who will provide quick opinions on your marketing concerns and challenges.

Need advice from a marketing expert? Now’s your chance.

7. MONTHLY FACEBOOK COMPETITIVE DATA
(for Mentor program participants)

Mentor program participants will also receive monthly Facebook Competitive Data for their own product or service category. As we noted above, we track more than 25,000 New Zealand business pages (and around 120,000 global pages) on Facebook and will provide you with useful active intelligence, including:

  • Who’s getting talked about
  • What consumers are sharing
  • Who’s performing best, in terms of both follower numbers and engagement

8. INDIVIDUAL ONE-TO-ONE MENTORING
(for Mentor program participants)

This is the gold standard of our Mentor program: we offer you a fortnightly individual mentoring phone call of up to an hour’s duration, during which you can discuss your marketing issues and concerns on a private and confidential basis with the company’s principal, Michael Carney.

The SOCIAL MEDIA ACCELERATOR program is a comprehensive service that’s intended to offer ongoing, rich information to accelerate the effectiveness of your business.

It draws on the more than forty years of marketing experience and expertise of one of New Zealand’s leading marketers, Michael Carney (see more details about Michael above).

Choose from one of these three programs to meet your specific needs.

GOLD PROGRAM

Sign up for the Social Media Accelerator Gold Program and each week we will send you:

  • The latest Social Media Content Calendar, a rolling six week listing of upcoming NZ events that can form the basis of many of your social media posts
  • The Most Effective Social Media Posts, a weekly listing of seven types of posts that really work
  • Social Media Content Ideas, weekly suggestions of seven content ideas that you can quickly adapt and use to promote your own organisation

The Social Media Accelerator Gold Program can be yours for just:

$97 per month

VIP PROGRAM

Sign up for the Social Media Accelerator VIP Program and each week we will send you:

  • The latest Social Media Content Calendar, a rolling six week listing of upcoming NZ events that can form the basis of many of your social media posts
  • The Most Effective Social Media Posts, a weekly listing of seven types of posts that really work
  • Social Media Content Ideas, weekly suggestions of seven content ideas that you can quickly adapt and use to promote your own organisation
  • Marketing News Alerts covering relevant information as it comes to hand

PLUS

As a Social Media Accelerator VIP you’ll also receive:

  • Exclusive access to our fortnightly Teleseminar, during which we discuss current marketing challenges faced by Kiwis like you (and to which you’ll be invited to contribute your own issues)
  • Priority email access for quick opinions on your marketing concerns

The Social Media Accelerator VIP Program can be yours for just:

$197 per month

MENTOR PROGRAM

Sign up for the Social Media Accelerator Mentor Program and each week we will send you:

  • The latest Social Media Content Calendar, a rolling six week listing of upcoming NZ events that can form the basis of many of your social media posts
  • The Most Effective Social Media Posts, a weekly listing of seven types of posts that really work
  • Social Media Content Ideas, weekly suggestions of seven content ideas that you can quickly adapt and use to promote your own organisation
  • Marketing News Alerts covering relevant information as it comes to hand

PLUS

As a member of the Social Media Accelerator Mentor Program you’ll also receive:

  • A fortnightly individual mentoring phone call of up to an hour’s duration, during which you can discuss your marketing issues and concerns on a private and confidential basis with the company’s principal, Michael Carney
  • Exclusive access to our fortnightly Teleseminar, during which we discuss current marketing challenges faced by Kiwis like you (and to which you’ll be invited to contribute your own issues)
  • Priority email access for quick opinions on your marketing concerns
  • Monthly Facebook Competitive Data for the primary competitors in the real estate category

The Social Media Accelerator Mentor Program can be yours for just:

$497 per month

 All prices include GST

NB You will be billed monthly for whichever Social Media Accelerator Program you choose, but you’re not making a long-term commitment, you can cancel at any time.

Sign up by Monday, 27 February, and we have a very hot bonus for you:

We have a very important webinar coming up, on Friday March 10, which covers twenty of the most effective types of social media posts.

This will show you exactly you need to know to finally start getting noticed in Social Media. You can join us LIVE or watch the replay in your own time.

Access to this webinar is yours FREE if you sign up for one of our Social Media Accelerator Programs by Monday February 27.

 

Warning: if you don’t clean up your act in Social Media, you’ll just continue to be ignored. Nobody will see your posts. You might as well not bother.

But if you really want to improve your Social Media activity, and turn your followers into advocates for your products or services, choose one of our Social Media Accelerator Program options and SIGN UP TODAY.

PS Don’t forget, SIGN UP BY MONDAY FEB 27 and get access to our upcoming BONUS webinar!

PPS If you’re comfortable that you know what you’re doing in Social Media but would like a refresher on what’s new in Social Media for 2017, check out our SOCIAL MEDIA MARKETING ESSENTIALS course.

Social Media Marketing Essentials

Can You Answer These 7 Digital Marketing Questions?

digital-marketing-questions

So how knowledgeable are you about what’s happening in digital marketing in New Zealand?

Here are seven questions to test your digital marketing knowledge:

1 Which is expected to grow more strongly in NZ in 2017, digital or non-digital spend?

2 What are Facebook Instant Articles and why are they important?

3 What are the names of the digital voice assistants belonging to Apple, Google, Microsoft and Amazon — and which was the one most in evidence at the 2017 Consumer Electronics Show in Las Vegas?

4 Snapchat recently released what new type of video?

5 Who recently purchased LinkedIn and how much did they pay?

6 How many Kiwis belong to Facebook, according to their latest membership data?

7 There are now at least 600 million AMP pages on 700,000 domains. But what exactly is AMP and what does it do?

(Email us with your answers at info (at) socialmedia.org.nz — all correct answers will go into a draw to win a free course)

 

PS If you feel you’re falling short, upskill yourself in Digital Marketing for 2017 with our online training courses – SAVE $100 with our Early Bird Rates

Available Courses

 

Here are the current courses (click on the links for more details about each course):

SOCIAL MEDIA MARKETING COURSES

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.

For more details of the Social Media Essentials course, please click here.

 

Advanced Social Media Marketing course
advanced-banner-large

This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.

For more details of the Advanced Social Media Marketing programme, please click here.

Facebook Accelerator Programme
fba-banner

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Principles & Practice of Social Media Marketing
social-media-banner

This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

The Complete Facebook Marketing Course
completefb-banner

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
brief-banner

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
linkedin-banner

This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

How To Create Effective Facebook Posts

Creating Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

For more details of the How To Create Effective Facebook Posts short course, please click here.

ONLINE VIDEO MARKETING COURSE

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.

So let’s cut to the chase.

It’s well past time for you to upskill yourself in online video marketing.

That’s why we’re launching our newest short course on the topic.

For more details of the Online Video Marketing course, please click here.

 

ECOMMERCE COURSES

ecommerce-banner

Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

Advanced Selling on Trade Me
trademe-banner

This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

MOBILE MARKETING

mobile-header

Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

Are You Making These Facebook Marketing Mistakes?

facebook-mistakes

Just how well are YOU really doing on Facebook? Are you making classic mistakes like these:

1. Too much self-promotion

Do your Facebook posts only talk about You, You, You?

As Jeff Bullas notes:

It is okay to share your achievements with your loyal followers but you should never overdo it. If you are not offering value to your visitors or are not providing them with the information they are looking for, you’re missing out a lot. People spend time on Facebook to get entertained, inspired and interact with like-minded people. So in order to promote your brand, you should find innovative ways that inspire visitors and give them a reason to connect.

If you become too promotional, you will soon see the ‘Likes’ turning into ‘Dislikes’.

Here’s a typical example, from Acer Australia & New Zealand:

acer

The local page has more than 50,000 total likes, but this post (a typical recent example) could only attract one thumbs-up.

We’re not picking on Acer — it’s just a typical big brand example, seeing Facebook as yet another broadcast mechanism rather than a chance to interact with customers.

 

2.  Being Boring or Predictable

As Leyl Master Black observes:

When they’re thinking about marketing, some business owners forget that Facebook is a social place where people share things they find funny, interesting or useful with their friends. Think about what kind of content your fans would actually want to share when planning your posts.

Peter Shankman, social media consultant, entrepreneur and author of “Customer Service: New Rules for a Social Media World”, also cautions against becoming too predictable. “Status updates by themselves get boring. But then again, so do photos, videos and multimedia as a whole. Your job is to mix it up. The moment you become predictable, boring or annoying, they’ll hide you from their feed. So keep it varied and personal—a video here, a photo here, a tag of one of your fans here.”

Creating too much “filler” content by auto-publishing content from your blog or Twitter feed can also derail your efforts. Joseph Manna, community manager at Infusionsoft, recommends using Facebook’s native publishing tools to gain the most benefit from Facebook.

“Whatever you do, don’t automate everything,” says Manna. “It’s nice to ‘set and forget,’ but the risk is two-fold: publishing systems sometimes have issues, and Facebook places low-priority on auto-published content.”

Here are a couple of GOOD examples of a local driving school changing things up and providing interesting content while still staying relevant to their product category:

alert1

And:

alert2

Some more common mistakes, as identified by Dummies.com:

3. TLDR

A study by BuddyMedia found that status updates of less than 80 characters received a 27 percent higher reaction than longer updates. This makes sense when you think about how you use Facebook and how fast the News Feed flies by.

Too Long:

too-long

Posting lengthy paragraphs as a status update is like giving your Facebook fans homework. On the other hand, short updates such as questions and short polls get a higher reaction simply because the barrier to participation is very low.

Much better:

cancer2

4. Ignoring Comments

Facebook fans are people, like you. If they make the effort to leave a comment or reply within a thread on your Facebook Page, they want to know that you’re listening. Pages that consistently ignore posts by fans aren’t as successful as Pages that participate in comment threads. Fans are less likely to return if they don’t feel heard.
The other reason why you want to reply to posts from fans is that Facebook sends that fan a notification, bringing him back to your Page!

Here’s an unfortunate  Twitter example (dating back to 2013 and hopefully resolved these days) of customer service only during working hours:

wpid-baa-2

Need help to avoid these Facebook mistakes? Check out our Facebook online training courses:

Facebook Accelerator Programme
fba-banner

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
completefb-banner

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

Avoid these Marketing Mistakes in 2017

marketing-mistakes-to-avoid-in-2017

So here we are in 2017, plunging ahead and (for many of us) starting to make marketing plans for fiscal 2017/2018.

Just because it’s a new year, however, doesn’t mean that we are any more likely to have a trouble-free time than we were in 2016.

In the interests of helping you minimise the common problems that we all face, here are a few pitfalls to avoid (thanks to Business2Community.com for the thoughtstarters):

  1. Spreading yourself too thin
    Don’t try to be all things across all digital media. Focus, first and foremost, on the media most used by your target market.
  2. Not tracking your results regularly
    If youre not looking at your analytics on a regular basis, you’ll have no way of knowing if your digital marketing efforts are working as well as they should. How often you should check the numbers depends on your own particular circumstances — but we recommend at least weekly.
  3. Not posting regularly
    If youre using social media to reach out to your customers and prospects, then not having a plan, or posting inconsistently, is a mistake. Posting too much will lead people to stop following you. Not posting enough will leave people out in the cold because they will not know what’s going on. So, how often should you post? That’s up for you to decide for your own business, however, here are some general recommendations:
    • Facebook: 1-2 times/day
    • Twitter: 5-6 times/day
    • Pinterest: 5-6 pins/day
    • Instagram: 1-3 times/day (depending on your business)
    • LinkedIn Company Page: 3-5 times/week
    • Snapchat: TBD based on your business type
  1. Not Staying Up with the Latest Social Media Developments
    Social media is ever-evolving. Platforms change. Rules change. You cannot rely on articles and advice from two years ago. What everyone was suggesting in 2015 honestly is not applicable in 2017. When you seek advice or look at articles on Google, make sure to check the date of the article or source.

This last concern is probably why we’re seeing so many people signing up at the moment for our new SOCIAL MEDIA MARKETING ESSENTIALS course.

One of the biggest challenges for Kiwi marketers (as they told us in a recent survey) is keeping up with the constant changes in digital marketing.

To help, we’ve just released a new online training course which will bring you up to speed with the latest happenings in Social Media Marketing.

Are YOU ready to succeed with Social Media Marketing in 2017?

To succeed with Social Media, and to do so consistently, requires an effective, repeatable system that you can use time after time, post after post, to get noticed and liked and shared.

That’s why we’ve put together our latest course, SOCIAL MEDIA MARKETING ESSENTIALS, a step by step guide to the main social media networks, their newest features and what you need to do to succeed in social.

Social Media Marketing Essentials

Why this course? Why now?

We’ve been training Kiwi marketers in Social Media Marketing since 2010 (based on the knowledge we’ve gained over forty-something years in marketing and more than twenty years of digital marketing).

We’ve developed this new course because we see a desperate need for continuing digital education as social media continues to evolve. In fact, respondents to a subscriber survey we ran recently told us that their biggest challenge is simply keeping up with the constant changes in digital marketing.

Here’s what this new course covers:

Social Media Marketing Essentials Lesson One

Lesson One: Facebook

In Lesson One, we provide a simple, straightforward guide to what’s new, what’s different and what’s important on Facebook. The social giant’s teams are constantly hard at work developing and evolving their offerings. Here’s where you’ll find out what’s fresh, what’s tired and what’s expired.

In this lesson, we talk about:

  • the massive impact of Facebook video and how organisations are optimising video creative for the social experience
  • native advertising and its growing importance in social in a mobile, ad-blocking world
  • Facebook newsfeed content streams, instant articles and branded content and their implications for marketers
  • how consumers have stopped talking to each other so much on Facebook, and how the social giant is responding
  • the new Facebook Marketplace and its implications for marketers
  • new Call To Action buttons for Facebook pages and how marketers can use them effectively
  • what works (and what doesn’t) in today’s social networks
  • the push to minimise clickbait (“you won’t believe what these social networks are doing to spoil your fun!”)

At the end of this lesson (and each lesson in this course), we provide easy-to-implement Action Steps and a downloadable checklist of the key takeouts for each lesson.

Social Media Marketing Essentials Lesson Two

Lesson Two: Messaging — WhatsApp, Facebook Messenger, Snapchat, WeChat

As the mobile phone becomes the dominant communications mechanism, more and more consumers are connecting with each other through one or more specialist messaging applications. Now the top four messaging apps attract more eyeballs than the top four social networking apps. So what are the implications of consumers’ move to what’s become known as “Dark Social”?

In Lesson Two, you’ll learn about:

  • The leading messaging contenders
  • how many people are using each app
  • customer service and messaging: natural partners
  • how marketers are already using messaging services to advertise themselves to their audiences
  • what chatbots are and how AI just might reinvent messaging and customer service

Each section includes clear, ready-to-implement Action Steps and a Checklist to guide you.

Social Media Marketing Essentials Lesson Three

Lesson Three: Live Video with Facebook Live, Periscope, Meerkat, Blab, YouTube

Live video has come from nowhere to represent a major development in social media. In Lesson Three we examine the key providers of live video services and show you how you can determine whether live video will meet your promotional needs.

We also cover:

  • Facebook’s new Live Video API (so that more and more devices can send live feeds to Facebook)
  • The surprising benefits of using live video within Facebook groups
  • what you should and shouldn’t do with live video
  • how marketers have already been using live video (examples and inspirations)
  • What YouTube is doing in response
  • What you need to know about 360 TV and augmented reality

Don’t forget our recommended Action Steps and a step-by-step Checklist to help you master Live Video.

Social Media Marketing Essentials Lesson Four

Lesson Four: Pictures: Instagram, Pinterest, etc.

Despite the newfound popularity of social video, images continue to be a vital part of the Social Web. In Lesson Four, find out what you need to know about the leading players, including:

  • How leading brands are winning with the image-based networks
  • how you can make the most of rich pins on Pinterest
  • how to use Instagram to its full potential
  • smart content strategies across the image-based networks

All this and Action Steps and a comprehensive Checklist too.

Social Media Marketing Essentials Lesson Five

Lesson Five: Social Media Advertising

As the social networks limit organic reach — the numbers of your followers who might see your social media posts — organisations have turned to advertising to communicate their messages. In this lesson we examine how to make the most of your advertising options across various social media networks — and how to really take advantage of the enhanced targeting opportunities that social media provides.

We also explore:

  • how to take best advantage of Carousel Ads, Lead Ads and other Facebook and Instagram options
  • Facebook’s Canvas, full-screen mobile ad experience
  • using Calls to Action more effectively
  • how leading advertisers are using social media
  • using your existing customer and prospect lists to develop custom audiences

Plus Action Steps and your Lesson Five Checklist

Social Media Marketing Essentials Lesson Six

Lesson Six: Twitter

Twitter has come under fire recently, with several potential buyers of the struggling social network operator seemingly turning up their noses and declining to bid. Even so, Twitter can still be a powerful marketing medium if you use it correctly.

In Lesson Six, we bring you up to speed with Twitter, including:

· what Twitter no longer includes in its 140-character message limit

· 7 tips for maximizing Twitter as a marketing and engagement tool

· the best brands on Twitter (and why they’re so successful)

· Twitter’s new people tagging and multiple photo sharing options

· Twitter tools that will boost your productivity

· Twitter and video: what you need to know

All enhanced with Action Steps plus an easy-to-follow Checklist

Social Media Marketing Essentials Lesson Seven

Lesson Seven: LinkedIn

We share the latest developments and strategies for LinkedIn, including:

· the marketing implications of Microsoft’s US$26.2 Billion purchase of LinkedIn

· the importance of LinkedIn social selling

· the three simple secrets of effective LinkedIn prospecting

· what you need to know to close more sales through LinkedIn

· five ways in which you (if you’re not careful) can ruin your LinkedIn profile

· getting the most out of LinkedIn’s sponsored content options

· why your organisation should have LinkedIn guidelines for employees

Plus Action Steps for each section, and your very own Checklist

Social Media Marketing Essentials Lesson Eight

Lesson Eight: Community Management and Influencer Marketing

Great! You have an enthusiastic following on your chosen social network. But how do you engage effectively with these followers? And how do you reach out to influencers — those who have significant communities of their own?

In Lesson Eight we explore strategies, techniques and best practice, including:

  • taking full advantage of Facebook and LinkedIn Groups
  • Influencer marketing strategies that work
  • the vital importance of customer service through social media
  • tips and wisdom from leading community managers
  • foibles and failures to avoid

Again, with Action Steps and a Checklist

Social Media Marketing Essentials Lesson Nine

Lesson Nine: Tools, Tips & Measurement

Finally, we take a look at the latest tools that will help you manage your social media needs effectively.

In Lesson Nine, you’ll learn:

  • what you can and should measure as you use social media to market your products and services
  • the top tools recommended by leading social media experts
  • smart strategies for best engagement with your followers
  • new social media trends to watch for

Will these topics rate their Action Steps and Checklist? You bet.

————————

WHO WILL BENEFIT FROM THIS COURSE?
Every Kiwi marketer, or anyone who is responsible for marketing for their organisation, will benefit – Social Media is now embedded in the fabric of the NZ Internet environment, and if you haven’t mastered Social Media your 2017 marketing options will be severely limited.

————————

WHAT YOU WILL GAIN AS A RESULT OF THIS COURSE
After you’ve completed this course, you’ll receive a Certificate of Achievement. More importantly, however, you will have learned:

  • what works in each of the social media networks (and what doesn’t)
  • how leading brands and organisations are achieving success in each medium
  • step-by-step guides to new features that can greatly enhance the effectiveness of your efforts
  • how to engage effectively with your constituencies and their communities and influencers
  • tips and techniques that others are using to achieve better results
  • measurement tools to ensure you stay on top of your social media performance

————————

WHAT CUSTOMERS ARE SAYING ABOUT OUR COURSES

Here’s a sampling of the feedback we’ve received from those who’ve taken our courses:

  • Thanks for an informative and interesting [Facebook Accelerator] course. Your presentation held a good balance of theoretical and practical information and was clear and simple enough for a non IT Facebook novice like me to follow. There are many ideas that I have gained that I will attempt to incorporate in the overall marketing plan my team is currently developing for our brand. Facebook can offer so much more than I thought as a medium for communicating with our current and prospective customers. Julie D
  • I found this course fantastic, i started off knowing very little about facebook (just how to run my own personal page) to now having a thorough understanding of ALL the things you can (and there is a lot). The course format was great and allowed knowledge to be built up over time. Course length was great and this will definetly be something i come back to constantly as we develop our facebook pages more within my company. Aleisha H
  • I have really enjoyed the course and the way it was structured. It was informative and interesting – liked the way you incorporated slide-shows, video, statistics and different forms of media to provide information. Lisa C

————————

TIMING

This course begins on Monday 06 March, 2017.

————————

INVESTMENT

This nine-part online training course is available for $597 +GST. However we offer an EARLY BIRD DISCOUNT of $100 +GST — pay just $497+GST for bookings received by the end of Monday 27 February, 2017.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here.

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Social Media Marketing Success Essentials online training course.

If you have any questions, or would like more information, please email us at [email protected]

REALITY CHECK: 3 QUICK REASONS WHY YOU NEED THIS COURSE

1. Your customers are spending more time on social media than anywhere else online. If you want to reach them, you need to be where they are.

2. Most Kiwi marketers are failing in social media – more than half of the 24,673 Kiwi Facebook pages we follow have less than 400 likes and less than 10% have more than 100 people talking about them. Start getting Social Media right and you’ll immediately start to stand out.

3. Things change fast in Social Media – all the major networks keep developing new features, dropping old ones and competing with each other to grab customer share. If you’re not learning the latest tricks and techniques, you’re falling behind.

PS You really do need to stay up to date with Social Media, it’s now a significant part of every Kiwi marketer’s arsenal. SIGN UP FOR OUR SOCIAL MEDIA MARKETING ESSENTIALS COURSE TODAYgrab this EARLY BIRD SPECIAL saving you $100! Here’s the signup link via PayPal: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=B9HZ9P972FJNL

Has Online Video Reached Its Peak?

peak-video

You’ve no doubt heard the statistics, here and elsewhere, that video is going to dominate everywhere online, any moment now.

We’ve seen (and published) online video stats like these:

The 2016 Nielsen New Zealand Multi-Screen Report, covering trends of Kiwi video viewing, reveals that around a quarter (26%) of New Zealanders watch TV content through other devices (not a TV set) in an average week. Besides the TV set, the most popular devices for watching video content across a week are desktops/laptops (39%), smartphones (27%) and tablets (18%).

Here are some more numbers that really matter to marketers, as compiled by HubSpot:

  • Video in an email leads to a 200-300% increase in click-through rate
  • YouTube reports that mobile video consumption rises 100% every year
  • 92% of mobile video consumers share videos with others
  • After watching a video, 64% of users are more likely to buy a product online
  • Real estate listings that include a video receive 403% more enquiries than those without
  • video on a landing page can increase conversion rates by 80%
  • This year, video ad spending is expected to reach US$5.4 Billion
  • Video ads make up 30% of total US online ad spending
  • Enjoyable video ads increase purchase intent by 97% and brand association by 139%

B2B marketers aren’t immune to the online video trend

  • 50% of executives look for more information after seeing a product/service in a video
  • 65% of executives visit the marketer’s webside and 39% call a vendor after viewing a video
  • And 96% of US B2B organisations use video in some capacity in their marketing campaigns (ReelSEO survey)

Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.

Now, however, Ash Read (writing in PR Daily) dares to suggest that online video may be nearing its peak:

Five out of every six marketers said they’d like to create more video content [in 2017]. Also, 30 percent of marketers seek to focus specifically on Facebook video in 2017, with 28 percent looking to add YouTube to their marketing efforts.

Right now, video stands out in the Facebook News Feed. As video rises in popularity and more brands and individuals share it, getting noticed will become harder. Eventually, brands may have to pay for video reach, as many do for sponsored posts and ads.

The takeaway: 2017 could be a great time to grab attention before the video crush hits.

It’s a fair point. Whoever thought, once upon a year, that we’d have to pay to get our pages and posts noticed on Facebook?

Yes, it seems that we’re still a long way from video over-saturation here in New Zealand — but that won’t necessarily stop us from having to PAY to get our videos seen, once the Tipping-Over Point is reached in the US.

So what can marketers do?

Well, as Ash suggests (above), 2017 could be a great time to grab attention before the video crush hits.

Not comfortable with Online Video yet?

Good news — we have a course that can help:

Online Video Marketing - Short Course

Here’s what the course covers:

Lesson One: YouTube

There’s a bit more to YouTube than cat videos. It’s still the patriarch of online video (even though Facebook is pushing hard for prominence in that space).

In Lesson One, we review:

  • YouTube by the numbers (which are staggering. For example, 300 hours of video are uploaded to YouTube every minute).
  • How to use Google AdWords for Video effectively
  • Viral Videos: the good, the bad and the very very ugly
  • The new rules of video marketing
  • NZ YouTube Channels – which brands are using YouTube, and how are they doing?

Lesson Two: Facebook

At the end of 2014 Facebook hosted approximately one billion video views per day. By the close of 2015, that figure had grown to over eight billion. While there’s still some debate about what qualifies as a video view (3 sec vs. 10 sec. vs. 30 secs?), the overall trajectory of Facebook video consumption is undeniable.

Video is central to Facebook’s vision for the future of the platform. In 2014 CEO Mark Zuckerberg was quoted as saying “In five years most of Facebook will be video”.

In this lesson, we feature:

  • five key statistics which show the vital importance of video on Facebook
  • why ‘native’ Facebook video ads are so more effective than embedded ads (and how to go native successfully)
  • how to get more engagement and drive more traffic with your Facebook videos
  • why silent autoplay can see your videos either soar or flop
  • what you absolutely must do if you want your Facebook video ads to be watched
  • Best practices for Facebook video creative
  • Inspiring online video ad creative
  • 20 ways that brands can make the most out of Facebook video
  • 10 quick wins for getting started fast with Facebook Video

Lesson Three: Live Video with Facebook Live, Periscope, Meerkat, Blab, YouTube

Live video has come from nowhere to represent a major development in online marketing. In Lesson Three we examine the key providers of live video services and show you how you can determine whether live video will meet your promotional needs.

We also cover:

  • Facebook’s new Live Video API (so that more and more devices can send live feeds to Facebook)
  • The surprising benefits of using live video within Facebook groups
  • what you should and shouldn’t do with live video
  • how marketers have already been using live video (examples and inspirations)
  • What YouTube is doing in response
  • Should you choose landscape or portrait mode for your videos?

Lesson Four: Video Tips, Techniques & Tools

We close out the course by considering some of the tools and techniques you should use for your online video marketing.

Along the way, we explore:

  • 11 steps to creating an effective video content strategy
  • Essential tips and techniques from the YouTube Creator Playbook
  • Video marketing tips from the experts
  • 30 practical tips to help you create the best live-streamed videos
  • The surprising legal ramifications of live content streaming (what you don’t know could cost you bigtime)

TIMING

This course begins on Monday 06 March, 2017.

————————

INVESTMENT

This four-part online training course is available for $397 +GST. However we offer an Early Bird Discount of $100 +GST — pay just $297+GST for bookings received by Monday 27 February, 2017.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here:

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=2VZ8UHUGZLY7E

If you would prefer to pay by bank deposit, or require an invoice, please send an email to bookings [at[ socialmedia.org.nz with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for your online training course.

If you have any questions, or would like more information, please email us at the address above.

Outstanding Facebook Engagement: Eco Wanaka Adventures

Hats off to Eco Wanaka Adventures for their outstanding Facebook performance last week, when this dazzling post achieved 377% Engagement (compared with last week’s average of 0.55% Engagement across all 23,860 NZ Facebook pages we monitor).

This was the post that attracted all the attention:

eco-wanaka

The post attracted 6,600 reactions, 12 comments and 109 shares, more than enough to propel it into its preeminent position as perhaps the most engaging NZ post of the year so far.

Why Was This Facebook Post So Engaging?

Let’s face it, the photos are drop-dead amazing, so that helps.

Note the collection of hashtags, mostly themed around the Hobbit and Middle Earth.

Also, in our view, a certain amount of paid promotion was involved.

How Do You Make Your Facebook Posts Engaging?

You might like to check out our online course on the topic:

Creating Effective Facebook Posts

How To Create Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

This short course covers:

Lesson One: The Changing Facebook Environment

Why do you need to change the way that you do business on Facebook? In this lesson we examine Facebook’s changes over the last several years and why they have direct implications for marketers.

We explore why those changes are actually good news.

We review Facebook’s latest guidelines for business pages.

And we learn what a 90-year-old book can teach us about effective social media posts.

Lesson Two: Best Practices for Facebook Posts

What exactly should you be talking about on Facebook? In this lesson we discuss best practices and share compelling examples of effective Facebook posts.

We examine the most engaging Facebook posts and discuss ideal lengths and formats.

We talk about Last Actor Engagement and what that means to you.

And we recommend how to shape effective Facebook posts.

Lesson Three: Viral Success Secrets

What really works on Facebook? We spell out the characteristics of successful Facebook posts. We identify 20 different posting formats that get noticed and get shared.

Then we review the types of posts worth sharing, accompanied by a wide range of examples, including:

  • The hotel chain that has twice as many people talking about it as the chain has followers
  • The radio station that has truly mastered the art of Facebook
  • Examples of posts that really tug at the heartstrings
  • The Facebook page that had 247,756 Facebook likes but managed to get 775,600 people talking and 160,000 people sharing
  • Practical posts that get people sharing

And many many more.

Lesson Four: Facebook Video

Did you know that Facebook loves live video – and gives it top priority when it comes to sharing?

Video is central to Facebook’s vision for the future of the platform. In 2014 CEO Mark Zuckerberg was quoted as saying “In five years most of Facebook will be video”. Facebook has been working hard in 2016 to cement that vision, especially in the areas of live video and VR.

In this lesson, we discuss exactly what you need to know about Facebook video, including:

  • How much more likely people are to watch live video on Facebook (compared to video which is not live)
  • The dramatically-increased performance of Facebook video posts compared with photo posts
  • Why live video matters to marketers
  • The perceived benefits (and barriers) of live-streaming video and how live streaming is currently being used by businesses
  • Ten effective ways in which live video can be used by marketers
  • Success secrets of online video – including the exploding watermelon video that reached more than 10 million people
  • The key steps you need to take to ensure you are making effective use of Facebook Live

WHAT TO EXPECT FROM THIS COURSE

By the end of this course you will know how to create the most effective Facebook posts for your organisation.

TIMING

This course begins on Wednesday 08 March, 2017.

————————

INVESTMENT

This four-part online training course is available for $397 +GST. However we offer an Early Bird Discount of $100 +GST — pay just $297+GST for bookings received by Wednesday 01 March, 2017.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here:

Register Now for the next course

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for your online training course.

If you have any questions, or would like more information, please email us at [email protected]

MORE FACEBOOK TRAINING OPTIONS

Alternatively, if you feel you need more comprehensive Facebook training, check out these two courses:

Facebook Accelerator Programme
fba-banner

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
completefb-banner

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

Snapchat Adopts Circular Video

Snapchat adopts circular video

#3 OF SEVEN THINGS YOU SHOULD KNOW ABOUT SOCIAL MEDIA MARKETING IN 2017: SNAPCHAT CIRCULAR VIDEO

Snapchat is making sunglasses now. US$130 pairs of glasses with a camera inside, which takes ten-second video snaps of the world.

The clips can then be uploaded to Snapchat via an iPhone or Android phone paired through Bluetooth or Wi-Fi. Place the spectacles in the included case to recharge, AirPods-style.

Built into every pair of Snapchat Spectacles is a video camera with a 115-degree field of view. That’s almost exactly the same perspective you see with the human eye, and it gives the glasses the ability to capture circular video.

The benefit of this is that no matter what kind of device you play those snaps back on, you see them in full screen in any orientation. So you can turn your smartphone or tablet midway through, and the video automatically adjusts to provide a full screen image.

snapchat-circular-video

Want to know more about Social Media Marketing in 2017? Check out our online training courses — right now you can SAVE $100 on any course with our Early Bird Rates

Here are the current courses (click on the links for more details about each course):

SOCIAL MEDIA MARKETING COURSES

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.

For more details of the Social Media Essentials course, please click here.

 

Advanced Social Media Marketing course
advanced-banner-large

This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.

For more details of the Advanced Social Media Marketing programme, please click here.

Facebook Accelerator Programme
fba-banner

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Principles & Practice of Social Media Marketing
social-media-banner

This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

The Complete Facebook Marketing Course
completefb-banner

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
brief-banner

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
linkedin-banner

This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

How To Create Effective Facebook Posts

Creating Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

For more details of the How To Create Effective Facebook Posts short course, please click here.

ONLINE VIDEO MARKETING COURSE

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.

So let’s cut to the chase.

It’s well past time for you to upskill yourself in online video marketing.

That’s why we’re launching our newest short course on the topic.

For more details of the Online Video Marketing course, please click here.

 

ECOMMERCE COURSES

ecommerce-banner

Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

Advanced Selling on Trade Me
trademe-banner

This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

MOBILE MARKETING

mobile-header

Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

 

New Year, Time To Upskill

new-year-resolutions

As New Zealand returns to work after the traditional Christmas/New Year break, it’s time to live up to the resolutions you made as the old year ticked away.

Yes, we all want to be healthier, wealthier and wiser this year. But how are you going to go about that?

To help you on your way (at least in terms of those wealthier and wiser attributes), allow us to point you towards our range of courses that offer continuing professional education in digital marketing.

Upskill Yourself in Digital Marketing for 2017 with our online training courses – and right now you can SAVE $100 on any course with our Early Bird Rates

Here are the current courses (click on the links for more details about each course):

SOCIAL MEDIA MARKETING COURSES

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.

For more details of the Social Media Essentials course, please click here.

 

Advanced Social Media Marketing course
advanced-banner-large

This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.

For more details of the Advanced Social Media Marketing programme, please click here.

Facebook Accelerator Programme
fba-banner

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Principles & Practice of Social Media Marketing
social-media-banner

This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

The Complete Facebook Marketing Course
completefb-banner

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
brief-banner

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
linkedin-banner

This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

How To Create Effective Facebook Posts

Creating Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

For more details of the How To Create Effective Facebook Posts short course, please click here.

ONLINE VIDEO MARKETING COURSE

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.

So let’s cut to the chase.

It’s well past time for you to upskill yourself in online video marketing.

That’s why we’re launching our newest short course on the topic.

For more details of the Online Video Marketing course, please click here.

 

ECOMMERCE COURSES

ecommerce-banner

Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

Advanced Selling on Trade Me
trademe-banner

This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

MOBILE MARKETING

mobile-header

Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

 

 

Why It’s Now Vital for Marketers to Connect with Virtual Assistants

virtual-assistants

The 2017 International Consumer Electronics Show (CES) in Las Vegas was dominated by Virtual Assistants (and Amazon’s Alexa in particular).

As ComputerWorld reported:

Amazon’s virtual assistant, which first appeared more than two years ago on Amazon’s Echo smart speaker, seemed to be popping up everywhere at the annual International CES trade show in Las Vegas this week.

Amazon opened Alexa to third-party hardware developers in the summer of 2015. Now, a year and a half later, the number of devices that support Alexa are dizzying. (We also learned this week that Alexa now offers more than 7,000 “skills,” which is what Amazon calls apps or third-party capabilities.)

Appliance maker Whirlpool, for example, announced this week a new line of home appliances available in “early 2017” that respond to Alexa commands. They’ll let you change the temperature of your Whirlpool refrigerator by telling Alexa. And the virtual assistant will be able to tell you if your Whirlpool washer and dryer is running and how much time is left before the clothes are done.

Dish Network’s Hopper DVR boxes are getting Alexa control. As with Apple TV, you’ll be able to use voice commands and conversation to find shows and change the channel.

ADT Pulse also got Alexa support this week. After February, users will be able to arm and disarm their home alarm security systems and deadbolts by talking to Alexa. Access to the security system is granted when you speak a four-digit PIN code. Of course, when you speak a PIN code, others can hear it, then later use it from outside the house (if they yell loud enough) to disable the security system. Users should be careful with this one.

When virtual assistants are everywhere and always listening

Let’s be clear about what’s happening with virtual assistants. Within a few years, you will almost never be out of virtual assistant range. When you talk, they will hear you. You won’t even have to think about which device is serving you. Just ask a question and a voice will answer.

There are three ways to achieve this: The Apple way, the Amazon way and the Google way.

The Apple way is to serve up its Siri virtual assistant primarily as a feature on mobile devices like the iPhone and the Apple Watch (two exceptions are the stationary Apple TV and iMac). By choosing “Allow ‘Hey Siri’ ” in the settings of an iPhone, your phone is always listening for the “Hey Siri” command. Everywhere you go, Siri is listening, as long as you bring your iPhone.

The Amazon way is to offer Alexa Echo appliances for every room in the house and also open its virtual assistant to hardware developers so Amazon is built into every appliance, vehicle and object in the home and office.

The Google way, meanwhile, is to do both at the same time — get a virtual assistant into every phone, on every computer and also open to third parties.

Oh, and Microsoft has Cortana, which operates similarly.

So What’s the Big Deal for Marketers?

Consider this: if you aren’t the first choice of the AI behind the assistants, you may never be suggested when Echo, Siri, Cortana or Google Assistant is asked for a product or service in your category.

When your refrigerator runs out of milk and you’ve set it up to re-order all by itself, will it choose Anchor, Meadow Fresh, a house brand or what?

When you’re out of town and ask Google Assistant for a nearby restaurant, how many choices will it give you?

More importantly (from a marketer’s perspective), how will you introduce your product or service to this new breed of virtual gatekeepers? If they don’t know you, you simply won’t be suggested as an option.

Making a good impression with your new robot overlords never became so important.

[PS It’s probably a bit early to write a course about Making Virtual Friends and Influencing Virtual People, but if you’d be interested in such a course, email us and let us know.]

93% of Users Access Facebook via Mobile

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If you’re still questioning whether Mobile is taking over the world, wonder no more. According to the latest statistics collected by Expanded Ramblings (here and here), the world’s leading online destination, Facebook, now sees 93% of its monthly users access the site via mobile.

According to those stats (as at November 2016), 1.66 Billion Facebook Monthly Users (out of a total of 1.79 Billion Monthly Users) access the site via a mobile device.

Not only that, but more than one billion users ONLY access Facebook via Mobile.

So, if you’ve been wondering if you should devote a bit more attention to Mobile Marketing, the answer is YES.

Fortunately, we have some online training courses that can help you with both Facebook marketing and Mobile Marketing.

Upskill Yourself with Facebook and Mobile Marketing for 2017

Our online training courses cover a range of digital marketing topics, including:

Mobile Marketing course

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Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer, three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing for NZ organisations.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

The Complete Facebook Marketing Course
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For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take Kiwis from absolute beginners on Facebook to highly effective Facebook communicators.

For more details of the Complete Facebook Marketing programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brand(s).

For more details of the Facebook Accelerator programme, please click here.

 

How To Create Effective Facebook Posts

Creating Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

For more details of the How To Create Effective Facebook Posts short course, please click here.

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017, starting with Facebook but then expanding to consider all the social media channels that are relevant for NZ businesses.

For more details of the Social Media Essentials course, please click here.