Are You Skilled in Social Media Marketing?

Have you mastered Social Media Marketing? If not, here’s why that skill matters more than ever.

LinkedIn’s recently-released Asia-Pacific Future of Skills 2019 Report identifies Social Media Marketing as one of the top five rising skills in the Asia-Pacific region.

So what?

According to the report, demand for talent with rising skills is three times the demand for those without such skills.

In New Zealand, as elsewhere, we’re seeing businesses recognise that they have a real and pressing need to reinvent themselves to meet the requirements of a world where digital marketing dominates.

Unfortunately, as the LinkedIn report notes, 80% of CEOs are worried about the availability of key skills. What’s more, they’re starting to plan their future recruitment needs based on future business expectations.

As Tess Walton, Head of Workforce Portfolio at ANZ Bank, notes: “Roles are dynamic: automation displaces, reduces and changes many of the activities associated with roles, and evolving ways of working and agile methods require flexibility and transferability. These environmental changes have reduced the importance of a defined scope for roles. As a result, it’s less about hiring people solely for a specific ‘role’ that exists at a point in time, and more about the skills, experience and knowledge they use for delivering outcomes.”

In other words, you need to upskill yourself for the future, not just for today, whether that’s to ensure that you have the expertise for your current position or to future-proof yourself for future roles.

We offer a number of training courses covering Social Media Marketing topics, developed for New Zealand conditions but also incorporating global principles and practices. They include:

The Principles & Practice of Social Media Marketing

This is a thirteen-part online training course providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here

Facebook Accelerator Programme

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online training course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
Complete Facebook Marketing course

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

Mastering Facebook Advertising


This is a nine-part online training course providing a comprehensive introduction to paid Facebook Advertising.

For more details of the Mastering Facebook Ads online training course, please click here.

Instagram Marketing course


If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.

Mastering Facebook and Instagram

in recognition of the combined strengths of Facebook and Instagram, we’ve taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Mastering Facebook and Instagram Marketing online training course.

This combined will bring you up to speed with what’s required to make your social media marketing on Facebook and Instagram really work for you in 2019.

Check out the details of our Mastering Facebook and Instagram course by clicking here.

How to Prepare an Effective Social Media Brief
Preparing an Effective Social Media Marketing Brief

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This online training course is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
How to Use LinkedIn Effectively - for your Business and your Career

This is a seven-part online training course providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

Michael Carney Written by: