Social Media Marketing Programme Archives

Have you mastered Social Media Marketing? If not, here’s why that skill matters more than ever.

LinkedIn’s recently-released Asia-Pacific Future of Skills 2019 Report identifies Social Media Marketing as one of the top five rising skills in the Asia-Pacific region.

So what?

According to the report, demand for talent with rising skills is three times the demand for those without such skills.

In New Zealand, as elsewhere, we’re seeing businesses recognise that they have a real and pressing need to reinvent themselves to meet the requirements of a world where digital marketing dominates.

Unfortunately, as the LinkedIn report notes, 80% of CEOs are worried about the availability of key skills. What’s more, they’re starting to plan their future recruitment needs based on future business expectations.

As Tess Walton, Head of Workforce Portfolio at ANZ Bank, notes: “Roles are dynamic: automation displaces, reduces and changes many of the activities associated with roles, and evolving ways of working and agile methods require flexibility and transferability. These environmental changes have reduced the importance of a defined scope for roles. As a result, it’s less about hiring people solely for a specific ‘role’ that exists at a point in time, and more about the skills, experience and knowledge they use for delivering outcomes.”

In other words, you need to upskill yourself for the future, not just for today, whether that’s to ensure that you have the expertise for your current position or to future-proof yourself for future roles.

We offer a number of training courses covering Social Media Marketing topics, developed for New Zealand conditions but also incorporating global principles and practices. They include:

The Principles & Practice of Social Media Marketing

This is a thirteen-part online training course providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here

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Facebook Accelerator Programme

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online training course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

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The Complete Facebook Marketing Course

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

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Mastering Facebook Advertising

This is a nine-part online training course providing a comprehensive introduction to paid Facebook Advertising.

For more details of the Mastering Facebook Ads online training course, please click here.

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Instagram Marketing course

instagram-for-nz-marketers

If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.

You’ll find out the details of this Instagram Marketing seven-part online training course by clicking here.

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Mastering Facebook and Instagram

in recognition of the combined strengths of Facebook and Instagram, we’ve taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Mastering Facebook and Instagram Marketing online training course.

This combined will bring you up to speed with what’s required to make your social media marketing on Facebook and Instagram really work for you in 2019.

Check out the details of our Mastering Facebook and Instagram course by clicking here.

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How to Prepare an Effective Social Media Brief

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This online training course is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

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How to Use LinkedIn Effectively – For Your Business And Your Career

This is a seven-part online training course providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

Social Media Marketing, done properly, can take up an enormous amount of time and effort — and, even then, your efforts can pass unnoticed if what you are posting doesn’t sufficiently appeal to your audience, doesn’t use the right keywords or hashtags or if your content is judged unworthy by Facebook’s algorithms.

We’ve been training Kiwis on social media marketing for the last eight years, constantly adjusting our course content to reflect the latest developments. Over that time, we’ve been regularly asked for recommendations for social media consultants who could handle the social media requirements for those making the enquiries.

Finally, we’ve decided to introduce our own Done For You Social Media Marketing Programme, to meet the needs of New Zealand Businesses.

We will create interesting, relevant social media content for you and (depending on which option you choose), even post it on your behalf.

Here’s what’s included in this comprehensive programme:

Social Media Audit & Analysis

As our first step, we audit and analyse your existing social media activity (if any), to determine:

what you’re doing wrong
what you’re doing right
what the most successful competitors in your category are doing; and
which social media strategies you should adopt for future posts

We also interview you (by telephone or email) to determine:

your social media objectives and expectations
your target audience(s)
the product(s) and/or service(s) you wish to promote
any keywords and/or hashtags you are currently using
any key timings that need to be factored into your marketing activity
the offer(s) you can make to encourage product/service purchases
any branding requirements

Once we have gathered and analysed all this information, we will provide you with:

recommendations of which social media you should use to reach your target audience
a recommended content calendar for the next month
30 social media posts for you to use over the next month

This Social Media Audit and Analysis will be conducted on your behalf for a flat fee of $997+GST.

The next step is for you to choose from one of the following four options:

Option 1: 15 Social Media Posts per month (you post)

For this option, we will provide you each month with 15 custom posts, design-optimised for up to three social media channels, for you to post to your own social media accounts approximately three times per week. These posts will be created with relevant context images as backgrounds, phrases/facts/statistics regarding to your brand and industry, with basic design and colours. We recommend that you supplement these posts with no more than two posts promoting your own products/services.

Option 1 is available for $297+GST per month. You can cancel at any time.

To sign up for the Social Media Audit and Analysis plus Option 1 (first payment $997+GST, then $297+GST per month), please pay by credit card via PayPal by clicking here.

Option 2: 15 Social Media Posts per month (posted for you)

For this option, we will provide you each month with 15 custom posts, design-optimised for up to three social media channels, and post those to your own social media accounts approximately three times per week. These posts will be created with relevant context images as backgrounds, phrases/facts/statistics regarding to your brand and industry, with basic design and colours. We recommend that you supplement these posts with no more than two posts promoting your own products/services.

Option 2 is available for $397+GST per month. You can cancel at any time.

To sign up for the Social Media Audit and Analysis plus Option 2 (first payment $997+GST, then $397+GST per month), please pay by credit card via PayPal by clicking here.

Option 3: 30 Social Media Posts per month (you post)

For this option, we will provide you each month with 30 custom posts, design-optimised for up to three social media channels, for you to post to your own social media accounts once a day. These posts will be created with relevant context images as backgrounds, phrases/facts/statistics regarding to your brand and industry, with basic design and colours. We recommend that you supplement these posts with no more than four posts promoting your own products/services.

Option 3 is available for $497+GST per month. You can cancel at any time.

To sign up for the Social Media Audit and Analysis plus Option 3 (first payment $997+GST, then $497+GST per month), please pay by credit card via PayPal by clicking here.

Option 4: 30 Social Media Posts per month (posted for you)

For this option, we will provide you each month with 30 custom posts, design-optimised for up to three social media channels, and will post these to your own social media accounts once a day. These posts will be created with relevant context images as backgrounds, phrases/facts/statistics regarding to your brand and industry, with basic design and colours. We recommend that you supplement these posts with no more than four posts promoting your own products/services.

Option 4 is available for $597+GST per month. You can cancel at any time.

To sign up for the Social Media Audit and Analysis plus Option 4 (first payment $997+GST, then $597+GST per month), please pay by credit card via PayPal by clicking here.

If you have any queries about our Social Media Marketing Programme, or would like more information, you can email us at info [AT] socialmedia [DOT] org [DOT] nz.

ABOUT US

This Social Media Marketing Programme is offered by Netmarketing NZ. The principal of Netmarketing NZ, Michael Carney, has been training NZ businesses in all aspects of Social Media Marketing since 2010.

Michael is a veteran marketer with an insatiable passion for whatever’s new, different, exciting or interesting in the world of communications (and especially in the digital space). Michael has been in the marketing game since 1971, online since 1987 — and can be variously described as a digital marketing trainer, adman, media director, strategist, researcher, copywriter, consultant, playwright and dad.

He is probably best known for his many years as Media Director of a number of leading NZ advertising agencies, including MDA Mackay King (now Saatchi & Saatchi) and HKM Rialto (since merged with Colenso BBDO). More recently he worked in strategic roles with MediaCom New Zealand and Grey Worldwide and was Strategic Planning Director for the Media Counsel before setting up Netmarketing.

Michael is also the author of “Trade Me Success Secrets: How To Buy and Sell Effectively on NZ’s Favourite Auction Site”, now in its second edition.

Michael was chairman of the NZ Marketing Association’s Network of Digital Marketers from 2009 until March 2013.

You can connect with Michael on LinkedIn at http://linkedin.com/in/michaelcarney.