Category Archives: contests

Facebook Contests

Thinking of running a contest on Facebook? Then here are seven questions you need to consider:

  1. Do you know Facebook’s rules, which govern the running of competitions and sweepstakes on the site?
  2. Do you have the time and resources to devote to the planning, management, and engagement that will be required?
  3. Does your budget allow a prize(s) that will incentivize your audience to participate?
  4. Will this contest be a supporting tactic in a larger integrated campaign?
  5. Do you have clear goals for this contest?
  6. Do you have a third-party app provider that you can use to administer the contest?
  7. Do you have community guidelines in place and a moderation tool that can help you tackle not only the positive feedback you could receive on your Facebook Page, but any inappropriate or negative feedback as well?

Here’s a useful guide to Facebook Contests (free, registration required).

You’ll also find Facebook rules explained and expounded in our Facebook Kickstart programme.