Category Archives: Mobile Marketing

Air New Zealand Hits One Million Mobile App Downloads

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If you’re looking for impressive local numbers in the mobile app space, look no further than the nation’s flag carrier, which just chalked up a massive download total.

Air New Zealand’s mobile app is proving a hit with customers, clocking up its one millionth user download in late January. At the same time, the app’s popular coffee ordering function has just registered its two millionth coffee order.

The ability to order a coffee from the app while visiting many of the airline’s lounges was added in 2014, and is one of the app’s most used features. The app remembers the customer’s coffee preference and invites them to order a coffee at the touch of a button whenever they enter the lounge. The customer receives another mobile alert when the coffee is ready to collect from the barista. Of the two million orders placed to date, almost half were for Flat Whites.

Air New Zealand Chief Digital Officer Avi Golan says a million downloads is an important milestone for the airline which is very focused on delivering great mobile experiences for customers.

“We first launched our mobile platform in 2008, then relaunched in 2013 with enhanced functionality, and have continued to add new features as we build up its functionality.

Customer satisfaction with the app is high. Customers who participated in research groups told us they use it almost every time they fly with us, with many commenting about how it makes travel easier,” Mr Golan says.

Air New Zealand’s mobile app offers a range of features to enhance the check-in, lounge, and boarding experiences for customers, including the ability to check-in for flights, manage bookings on the go, track Airpoints balances and receive real-time flight information.

Mr Golan says customers can look forward to the airline continuing to evolve and develop the apps it offers to further enhance their travel experience – not only to manage their bookings and at the airport on the day of travel, but also earlier in the dreaming and planning phase.

In 2015, Air New Zealand also became one of the first airlines in the world to launch an app for the much anticipated Apple Watch. The airline’s app is also now available on Android Wear. These versions of the app allow customers to receive real-time flight information and notifications on their device. They also offer the ability to order coffee at certain lounges and act as an electronic boarding pass.

Congratulations, Air New Zealand.

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And as for other NZ marketers: if you’d like to do better in the Mobile App space, may we recommend that you take a look at our Mobile Marketing online training course. It’s way past time for you to get active in the Mobile space.

93% of Users Access Facebook via Mobile

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If you’re still questioning whether Mobile is taking over the world, wonder no more. According to the latest statistics collected by Expanded Ramblings (here and here), the world’s leading online destination, Facebook, now sees 93% of its monthly users access the site via mobile.

According to those stats (as at November 2016), 1.66 Billion Facebook Monthly Users (out of a total of 1.79 Billion Monthly Users) access the site via a mobile device.

Not only that, but more than one billion users ONLY access Facebook via Mobile.

So, if you’ve been wondering if you should devote a bit more attention to Mobile Marketing, the answer is YES.

Fortunately, we have some online training courses that can help you with both Facebook marketing and Mobile Marketing.

Upskill Yourself with Facebook and Mobile Marketing for 2017

Our online training courses cover a range of digital marketing topics, including:

Mobile Marketing course

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Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer, three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing for NZ organisations.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

The Complete Facebook Marketing Course
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For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take Kiwis from absolute beginners on Facebook to highly effective Facebook communicators.

For more details of the Complete Facebook Marketing programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brand(s).

For more details of the Facebook Accelerator programme, please click here.

 

How To Create Effective Facebook Posts

Creating Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

For more details of the How To Create Effective Facebook Posts short course, please click here.

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017, starting with Facebook but then expanding to consider all the social media channels that are relevant for NZ businesses.

For more details of the Social Media Essentials course, please click here.