Category Archives: Snapchat

Snapchat Adopts Circular Video

Snapchat adopts circular video

#3 OF SEVEN THINGS YOU SHOULD KNOW ABOUT SOCIAL MEDIA MARKETING IN 2017: SNAPCHAT CIRCULAR VIDEO

Snapchat is making sunglasses now. US$130 pairs of glasses with a camera inside, which takes ten-second video snaps of the world.

The clips can then be uploaded to Snapchat via an iPhone or Android phone paired through Bluetooth or Wi-Fi. Place the spectacles in the included case to recharge, AirPods-style.

Built into every pair of Snapchat Spectacles is a video camera with a 115-degree field of view. That’s almost exactly the same perspective you see with the human eye, and it gives the glasses the ability to capture circular video.

The benefit of this is that no matter what kind of device you play those snaps back on, you see them in full screen in any orientation. So you can turn your smartphone or tablet midway through, and the video automatically adjusts to provide a full screen image.

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Want to know more about Social Media Marketing in 2017? Check out our online training courses — right now you can SAVE $100 on any course with our Early Bird Rates

Here are the current courses (click on the links for more details about each course):

SOCIAL MEDIA MARKETING COURSES

Social Media Marketing Essentials

Social Media Marketing Essentials

Social media is an ever-changing environment and unless you’re involved on a day to day basis you’re unlikely to stay up-to-date with the latest developments in the medium. So we’ve devised this social media marketing essentials course to capture the latest developments across the expanding world of social media for 2017.

For more details of the Social Media Essentials course, please click here.

 

Advanced Social Media Marketing course
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This course is designed to drill down into the specific details of the major Social Media channels, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and others.

For more details of the Advanced Social Media Marketing programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Principles & Practice of Social Media Marketing
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This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

The Complete Facebook Marketing Course
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For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
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Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
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This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

How To Create Effective Facebook Posts

Creating Effective Facebook Posts

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So we’ve created a four-part online training course for New Zealand organisations that tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

For more details of the How To Create Effective Facebook Posts short course, please click here.

ONLINE VIDEO MARKETING COURSE

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.

So let’s cut to the chase.

It’s well past time for you to upskill yourself in online video marketing.

That’s why we’re launching our newest short course on the topic.

For more details of the Online Video Marketing course, please click here.

 

ECOMMERCE COURSES

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Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

Advanced Selling on Trade Me
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This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

MOBILE MARKETING

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Smartphone usage has hit the tipping point, in New Zealand as elsewhere. According to Google’s Consumer Barometer (July 2015), three-quarters of New Zealanders now have smartphones — and these devices are dramatically changing consumer behaviour, with significant implications for Kiwi businesses.To help you master this challenging mobile environment, we’ve created a dedicated online training course about Mobile Marketing.

For more details of the Principle & Practice of Mobile Marketing course, please click here.

 

New Short Course: Mastering Messaging Apps

As the mobile phone becomes the dominant communications mechanism, more and more consumers are turning away from mainstream social networks and instead connecting with each other through one or more specialist mobile messaging applications.

It’s now becoming more and more essential for you to understand how the messaging apps work and how they can be used effectively for business. Otherwise, because so many young Kiwis are spending their time on apps like WhatsApp, Messenger and Snapchat, if you don’t learn all about messaging apps you could be missing half your audience.
And that’s why we’ve put together this short course, to bring you up to speed with the Messaging Apps before it’s too late.

The course covers:

 

Lesson One: The Rise of Dark Social

As traditional social media networks such as Facebook have gone mainstream, consumers have been less inclined to share their personal lives through such public channels. Instead, they have become much more likely to use “Dark Social” tools such as the messaging apps to share the juicy stuff with their friends — they’ve learned the lessons from myriad well-publicised social fails and don’t wish to repeat others’ mistakes.

As a result of this migration to more private communications, the top four messaging apps now attract more eyeballs than the top four social networking apps.

In this lesson, we explore the rise of the messaging apps and review:

  • the performances of the various apps and the current state of the messaging app wars
  • which demographics are most likely to use the apps
  • the revenue opportunities with messaging apps, now and in the near future — and the potential usages which are the most relevant for New Zealand organisations

 

Lesson Two: International Inspiration

Much of the cutting-edge development in messaging apps comes from Asian networks, a direct side-effect of the early adoption of mobile technology in Asian markets.

This lesson looks at what we can learn from services like WeChat, the messaging service that dominates communications in China, such as:

  • how Chinese consumers are actually using the app
  • unexpected services bundled into WeChat
  • how Western brands are plugged into WeChat
  • which WeChat-like offerings we can expect to see on WhatsApp and Messenger, sooner rather than later

 

Lesson Three: WhatsApp

In February 2014 Facebook paid a staggering 19 Billion US Dollars (in a mix of cash and stock) to acquire the leading mobile messaging app WhatsApp.

In Lesson Three, we explore:

  • what Facebook got for their money
  • what functionality WhatsApp offers for marketers and brands
  • how you can best use WhatsApp for your organisation
  • WhatsApp marketing campaign case studies
  • what you should include in your WhatsApp marketing strategies
  • how you should measure success on WhatsApp
  • how to using WhatsApp and similar messaging apps for CRM

 

Lesson Four: Facebook Messenger

Okay, by now you will have gotten a good grasp on messaging apps and how marketers can use them effectively. As we turn our attention to Facebook Messenger, what we really need to know is what’s unique and what’s different about this app.

We look at the numbers. We explore what marketers need to know about Facebook Messenger.

We look at some of the ways that brands have already been using Messenger.

We review the future of Messenger.

And we look at a dozen guidelines to help you take full advantage of what has now become the leading messaging app.

 

Lesson Five: Google Allo & Duo

Given the importance of mobile to Google, it was inevitable that the search engine giant would introduce its own entry into the messaging space.

In fact, in mid-May 2016, at its I/O Conference, Google announced the upcoming launch of two offerings: Allo & Duo.

In this lesson, we explore the two new services, show you what each can do and give you a heads up on what to look for.

 

Lesson Six: Snapchat

Snapchat was born when its founders realised that there was an opportunity for an app whose messages were ephemeral, disappearing as they were being viewed.

Although that offering has been diluted somewhat by the recent introduction of Snapchat Stories, it’s still an attractive proposition for the privacy-sensitive.

In this lesson, we review Snapchat and what it can offer to marketers, including:

  • how Snapchat works
  • who marketers should follow on the platform
  • the many ways that brands can use Snapchat
  • Snapchat filters, lenses and snapcodes
  • the best types of content to share on Snapchat
  • ten brands that are doing Snapchat right
  • NZ brands already using SnapChat effectively

 

Lesson Seven: Telegram

The Telegram messaging app is one of those products that happens to be hot but, as we’ll see, is of limited appeal to marketers because the app’s founders are avidly anti-commercial.

Still, Telegram is hardly a niche product (with 100 million monthly users) so let’s find out more about it.

In Lesson Seven, we review the 9 top reasons why any marketer should add Telegram to their arsenal (despite that determinedly anti-commercial attitude).

 

Lesson Eight: Yammer, Slack and Facebook At Work

In this lesson we review closed messaging apps such as Yammer, Slack and Facebook At Work and consider how these private social networks (PSNs) can be useful for business.

We explore:

  • some of the tasks you can do better and more efficiently with PSNs
  • how businesses are currently using PSNs
  • the seven golden rules of PSNs

 

Lesson Nine: Chatbots & Digital Assistants

Chatbots and Digital Assistants (eg Siri, Cortana, Google Now & Facebook M) are proving a valuable addition to messaging apps, helping businesses to respond more effectively to commonly-asked questions and interact more efficiently with consumers.

In this lesson we review what’s currently available in these two categories (including Google’s new Assistant, launched in conjunction with its latest mobile phone, the Pixel).

We explore:

  • how organisations are currently using chatbots
  • where businesses and brands should begin to employ chatbots
  • the promises and perils of digital assistants

 

Lesson Ten: Privacy & Regulation

If you’re going to start playing in the messaging space, then you need to take into account both NZ’s Unsolicited Electronic Messages Act and our Harmful Digital Communications Act (and, perhaps, Australia’s privacy legislation, the US’s Telephone Consumer Protection Act and/or relevant European privacy legislation, depending on where your target audience lives).

In this final lesson we talk about the implications of the various Acts and regulations and what you need to do to ensure that you stay within both the spirit and the letter of the law.

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TIMING

This course begins on Wednesday 30 August, 2017.

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INVESTMENT

This online training short course is available for $397 +GST. However we offer an Early Bird Discount of $100 +GSTpay just $297+GST when you book by Wednesday 23 August, 2017.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=PT4SLP6WSJ3ZU

If you would prefer to pay by bank deposit, or require an invoice, please send an email to [email protected] with your requirements.

 

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for your online training course.

If you have any questions, or would like more information, please email us at [email protected]