Is TikTok Marketing in your communications plan?

If your target market is Kiwis Under 35 (or even just “young at heart”),you should consider TikTok marketing.

TikTok has exploded in popularity over the past few years, especially among younger audiences (thanks in part to Covid and the need for home-grown entertainment.

With its fun, catchy videos and innovative features, it’s no surprise that TikTok has become a go-to platform for many marketers looking to reach younger demographics. Here are a few reasons why TikTok should be considered for your marketing efforts:

Large, engaged user base: TikTok has over a billion monthly active users, with a significant portion being Gen Z and younger millennials. This means that there is a huge potential audience for businesses to reach on the platform.

More than a third of NZ’s Internet users can be found on TikTok: the social platform has been surging in popularity in New Zealand (as elsewhere).

High levels of engagement: TikTok users are known for their high levels of engagement, with the app’s algorithms prioritizing content that gets a lot of likes, comments, and shares. This makes it easier for businesses to get their content in front of a large number of users and drive engagement.

Creative content formats: TikTok’s unique format allows for a wide range of creative content, from lip syncing to dance challenges to creative how-to videos. This gives businesses a lot of room to get creative and stand out on the platform.

Targeted advertising options: TikTok offers a number of targeted advertising options, including in-feed ads, branded hashtags, and branded effects. This allows businesses to reach specific demographics and interests, making it easier to reach the right people with their marketing efforts.

Effective opportunities for smart brands: TikTok has delivering some stunning results for brands, as this video suggests.

TikTok provides some great opportunities for NZ marketers, especially for those who know how to master the medium.

To help meet the needs of Kiwi businesses, we have created an online training course which covers both the principles and practices of TikTok Marketing in New Zealand.

This is a ten-part online training course conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online. This particular online training course provides content in a variety of multimedia forms, including videos, slideshows, flash-based presentations and PDF files. No special software is required to participate.

Course lessons are provided in ten weekly parts, for participants to access in accordance with their own timetables. Interaction with the course tutor is enabled via email (with telephone backup if required).

Feedback from previous online training course participants

• “this was the best professional development course I have done in many years” – Mark R, senior Agency Exec responsible for social media
• “thought the information within was outstanding” – Ed P, General Manager
• “What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
• “I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped faciliate the learning process for me.” — Adrienne B, new media senior executive
• “Thanks for pointing me in the direction of this course! It’s been extremely enlightening” — Shayne P, design agency director
• “Rapt with what I have seen of the course” — Julia R, fashion editor
• “I’m really enjoying the course – learning a lot – and I know the two friends I persuaded to join us are also loving it.” — Lavinia C, designer
  
• “Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
• “I completed the first lesson today and found it really interesting and love the interaction already! I am so looking forward to the second lesson already …” — Annette B, public relations director
• “I was already engaging with social media and have been doing so for about 6 years or so. But, did I know how to use social media in a marketing and business sense? No, I simply did not. This course was a great way to show me how to do that.” — Sheryl K, online marketer

COURSE CREATION AND TUTORING
This course has been created and is tutored by long-time marketing professional Michael Carney.

WHO SHOULD TAKE THE COURSE
Any Business Owner, Marketing, Advertising, PR or Communications professional who wants to know more about how to use TikTok effectively to market their (or their clients’) business.

WHAT YOU SHOULD LEARN AS A RESULT OF THE COURSE:

• The principles of effective marketing on TikTok
• What TikTok marketing can do for your business
• The best tools and techniques for TikTok marketing
• How to create relevant, engaging, killer content for TikTok
• How to define and measure meaningful numbers for successful TikTok marketing

COURSE CONTENTS

Lesson 1: Introduction to TikTok Marketing

Welcome to our training course on TikTok Marketing! In this lesson, we will cover the basics of TikTok, including its definition and history, as well as who uses the platform in New Zealand. We will also delve into understanding the features of TikTok and how to set up an account and profile. By the end of this lesson, you will have a solid foundation for starting your TikTok marketing journey. Let’s get started!

Lesson 2: The culture and content of TikTok

In this lesson, we will explore the trends and challenges that define TikTok’s unique culture. We will also dive into the process of analyzing and creating viral content, as well as building a community and engaging with users on the platform. By the end of this lesson, you will have a deep understanding of the most popular content trends on TikTok and how to effectively create and share content that resonates with your audience. (currently including videos based on sounds, hashtags, lip-syncing, challenges and collaborations).

Lesson 3: Marketing on TikTok

In this lesson, we will delve into how TikTok marketing works and whether or not it is effective. We will also take a look at case studies and examples of successful TikTok marketing campaigns. Additionally, we will cover how to develop a TikTok marketing strategy, create sponsored content and influencer campaigns, and use secrets and smart strategies for posting on the platform. By the end of this lesson, you will have a thorough understanding of how to effectively market on TikTok.

Lesson 4: Paid advertising on TikTok

In this lesson, we will cover the ins and outs of using paid advertising on the popular social media platform. From setting up and managing your campaign, to targeting the right audience and optimizing your ads for maximum effectiveness, this lesson will provide you with everything you need to know to get started with paid advertising on TikTok. Whether you are a beginner or an experienced advertiser, this lesson will have something for you.

We will also look at the potential reach of TikTok advertising, both globally …

… and locally (with 1.46 million New Zealand prospects).

We will also cover:

• Types of TikTok ads
• Ad placements and formats
• Ad targeting options
• Creating a TikTok Business account
• Setting campaign objectives and budget
• Tips and tricks for maximizing ROI on TikTok Ads
• Examples of successful TikTok Ad campaigns

Lesson 5: The technical aspects of shooting vertical video for TikTok

In this lesson, we will cover the specific camera equipment and settings you will need to shoot high-quality vertical video for TikTok. We will also delve into lighting and sound considerations, as well as editing and post-production techniques to help you create professional-grade content for the platform. By the end of this lesson, you will have a solid understanding of how to master the technical side of shooting vertical video for TikTok.

Lesson 6: The creative possibilities of vertical video

In this lesson, we will explore the endless creative possibilities that vertical video offers for social media marketing. From composition and framing to storytelling and visual storytelling, we will cover all the key considerations for creating engaging and effective content for TikTok. We will also delve into using music and sound effects, creating a consistent visual style, and optimizing vertical video for social media and mobile devices. By the end of this lesson, you will have a solid understanding of how to make the most of the creative opportunities that vertical video on TikTok offers.

Lesson 7: Legal and ethical considerations on TikTok

In this lesson, we will explore the various laws and guidelines that you need to be aware of when using TikTok for marketing purposes. We will cover TikTok’s terms of service and community guidelines, as well as best practices for handling user-generated content on the platform. We will also discuss how to avoid copyright and trademark issues, and consider the privacy implications of using TikTok for marketing. By the end of this lesson, you will have a solid understanding of the legal and ethical considerations that you need to keep in mind when using TikTok for marketing.

Lesson 8: Advanced features and tools on TikTok

In this lesson, we will dive into the more advanced features and tools that TikTok has to offer. From using analytics to track the success of your content, to creating and scheduling posts in advance, we will cover a range of tools and features that can help you take your TikTok marketing to the next level.

Lesson 9: Creating Vertical Videos for Other Social Media

In this lesson, we will explore the process of formatting and exporting vertical video for different platforms, including Instagram Reels and Stories, and YouTube Shorts. We will also cover the use of social media bulk posting tools to help you efficiently share your content across multiple platforms. By the end of this lesson, you will have a solid understanding of how to create and share high-quality vertical video content on multiple social media platforms beyond TikTok.

Lesson 10: Evaluating Your TikTok campaign

In this lesson, we will explore the process of measuring and analyzing the effectiveness of your TikTok marketing efforts. We will cover how to use TikTok Ads analytics to track your performance, as well as how to identify key performance indicators (KPIs) and use them to gauge the success of your campaign. We will also discuss the importance of testing and experimenting with ad variations, and how to refine your targeting and budget allocation to optimize your campaign’s performance. By the end of this lesson, you will have a solid understanding of how to evaluate your TikTok marketing campaign and make data-driven decisions to improve its effectiveness.

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TIMING

The next course begins on Monday 25 November, 2024.

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INVESTMENT

This ten-part online training course is available for $897+GST. However we offer an Early Bird Discount of $100 — pay just $797+GST for bookings received by Monday 18 November, 2024.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here:

If you would prefer to pay by bank deposit, or require an invoice, please send an email to bookings@socialmedia.org.nz with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the TikTok Marketing online training course.

If you have any questions, or would like more information, please email us at info@socialmedia.org.nz