Social Media is now an essential part of everyday life in New Zealand, with at least three quarters of NZ consumers active in one or other of the social media channels (World Internet Project NZ 2015 data).
Tens of millions of advertising dollars are being spent in social media by New Zealand advertisers, according to IAB NZ reports.
But how much do you know about how your brand is faring in social media? What do you know about how your competitors are using the channels?
To fill the knowledge gap, we have developed an extensive Social Media Monitor, to report on:
- Social Media activity over the most recent 12 months for your brand and its key competitors, across six key social media channels (Facebook, Instagram, Twitter, Pinterest, YouTube and Twitter)
- The most engaging posts across key social media for each brand
The Social Media Monitor is intended to be both a record of what’s been happening and a way to identify opportunities for future social media usage.
The data is gathered using various software tools we’ve had developed, and then commentary and observation is added (based on our forty-plus years’ experience in advertising and marketing, working on virtually every business sector).
We’ve assembled a prototype report, which you can download here (NB this is a prototype, for demonstration purposes), so only some of the data is real; the rest is placeholding content to illustrate the concept).
Each Social Media Monitor covers:
- A summary of social media performances for the key brands in your product category, across the six primary social channels:
- For each brand, a month by month analysis for the preceding 12 months of Facebook posting activity and engagement:
- For each brand, a month by month analysis for the preceding 12 months of Instagram posting activity and engagement:
- For each brand, a month by month analysis for the preceding 12 months of Twitter posting activity and engagement:
We also provide summaries of brand activity (where appropriate) on Pinterest, Linkedin and YouTube.
In addition, we drill down into each social medium and identify the top posts that have attracted consumer engagement.
Where available, we’ll also include samples of recent Facebook and/or Instagram advertising by the brand.
All in all, each Social Media Monitor provides a comprehensive summary of the last twelve months’ social media activity by your brand and your competitors.
Social Media Monitor reports can be created for any product category in any country. A few sectors we’ve identified include:
- Automotive Manufacturers
- Banking
- Major Retail Chains
- Airlines
- Fuel Companies
- Power Companies
- Telecommunications
- Beverages (non-alcoholic)
- Hardware/Home Improvement
- Fast Food (Quick Service Restaurants)
- Appliance Manufacturers
- Health & Beauty
- Clothing
- Financial Services
- IT providers
- Charitable Organisations
- Insurance Companies
- Real Estate Agencies
- Travel & Tourism
Social Media Monitor pricing is based on the number of brands analysed, at $250 per brand, plus $495 for industry overview and analysis.
If you would like to know more about the Social Media Monitor, email us at [email protected].
