NZ Instagram Statistics 2020

Are you marketing to New Zealand audiences through Instagram?

According to Instagram, as at October 2020, Instagram has 1,950,000 New Zealand users, 56% of them female.

And 65% are aged under 35.

Instagram is now a major marketing channel for NZ businesses. Here are five reasons why you need to master this powerful social medium.

1. Instagram is where you’ll find younger NZ customers and prospects.

Instagram isn’t for everyone. Younger audiences remain the dominant players in the channel (although older audiences are definitely growing).

If your core target audience is Under 35, you need to get active on Instagram.

2. Instagram generates more engagement

According to Forrester Research, brands on Instagram have a 4.21% engagement rate, far higher than Facebook or Twitter.

Since Engagement is what social media marketing is all about, Instagram demands your attention!

3. Instagram is Visual

Okay, that’s obvious. But because we live in an always-on world where we have lower attention spans than a goldfish, you need all the help you can get to catch the eye of your prospects. And, as the TNW graphic below illustrates, visual content is far more powerful.

4. You can use up to 2200 characters to improve your algorithmic placement

Pictures may tell a thousand words but sometimes you need words as well. As the blog points out, one of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.”

So what’s an easy way to increase the time people spend looking at your post? By writing an engaging (and long) caption.

Now, we’re not saying that every caption has to be hundreds of words long, but even writing a full sentence instead of just a few emojis could help you increase Instagram engagement.

5. Instagram users are happy to support brands

According to this infographic from PR Daily, Instagram users are supportive of brands and businesses on the network.


Put all that together and you’ll see that Instagram is a good place to actively promote your business and your brand.

A word of warning, though: Instagram is getting a bit crowded, with around a billion users worldwide. Oh, and a torrent of content.

Over 95 million photos are shared on Instagram daily and (regrettably) 70% of Instagram posts are never seen.

So how can you beat those odds? How can you ensure that YOUR posts are seen, liked and shared?

That’s where we can help.

We offer a seven-part course covering Instagram for New Zealand Marketers:


If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.

You’ll find out the details of this Instagram Marketing seven-part online training course by clicking here.

On the other hand, if you’d prefer to learn more about both Instagram and Facebook, we have a combined course that will help you master both of New Zealand’s most powerful social media:

By far the most powerful social media channels for NZ marketers these days are Facebook and Instagram.

That’s where the audiences are, and that’s where YOU need to be.

  • Through Facebook you can reach an estimated 3.1 million Kiwis 13+
  • Through Instagram you can reach an estimated 1.95 million Kiwis 13+

Of course, there’s rather more to Facebook and Instagram marketing than making a few posts or taking a few pretty pictures and hoping to reach large numbers of your target audience.

Effective social media marketing requires the right knowledge, tools, tips and techniques to help you get noticed and to encourage your audience to engage with you and your brand.

That’s where we can help.

We have a number of social media marketing courses available already but, in recognition of the combined strengths of Facebook and Instagram, we’ve taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Mastering Facebook and Instagram Marketing online training course.

This combined will bring you up to speed with what’s required to make your social media marketing on Facebook and Instagram really work for you in 2020.

Check out the details of our Mastering Facebook and Instagram Marketing online training course by clicking here.

If you want to focus just on Paid Advertising on Instagram and Facebook — a wise idea, given that both networks are restricting organic (unpaid) reach — we have a ten-part course covering exactly that:

What can you do to improve your Facebook & Instagram Advertising activities?

Learn what works, and what doesn’t, through our online training course.

In this ten-part online training course, we will take you step-by-step through what you need to know to understand and master advertising on Facebook & Instagram.

For full Course Details, click here:
Mastering Advertising on Facebook & Instagram



Michael Carney Written by: