Hats off to Eco Wanaka Adventures for their outstanding Facebook performance last week, when this dazzling post achieved 377% Engagement (compared with last week’s average of 0.55% Engagement across all 23,860 NZ Facebook pages we monitor).
This was the post that attracted all the attention:
The post attracted 6,600 reactions, 12 comments and 109 shares, more than enough to propel it into its preeminent position as perhaps the most engaging NZ post of the year so far.
Why Was This Facebook Post So Engaging?
Let’s face it, the photos are drop-dead amazing, so that helps.
Note the collection of hashtags, mostly themed around the Hobbit and Middle Earth.
Also, in our view, a certain amount of paid promotion was involved.
TRAINING OPTIONS
If you’d like to know more about marketing effectively in Social Media, check out these courses (click on the links for more details about each course):
SOCIAL MEDIA MARKETING COURSES
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
How to Use LinkedIn Effectively – For Your Business And Your Career
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase. It’s well past time for you to upskill yourself in online video marketing. That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
