Survive the Google AI Content Crackdown

In March 2024, Google announced that with their latest update they’re cracking down on low-quality content in search results.

Google expects that the combination of this update and their previous efforts will collectively reduce low-quality, unoriginal content in their search results by 40%.


Why does that matter to marketers?

It matters because the Google update will affect the very type of generic content that AI typically creates when left to carry the writing load without human input.

But surely no marketer would just let AI to do the writing without human input and oversight?

Well, according to this recent survey by NP Digital, that’s precisely what six out of ten marketers are already doing, at least in the US.

And that’s a big problem. Goodbye, search engine results, hello invisibility.


But is it possible to harness the incredible potential of artificial intelligence to revolutionize your business writing AND provide effective human oversight?

YES, if you follow the guidelines in our comprehensive online course, “Effective Business Writing, Assisted by AI” – your gateway to mastering the art of effective, AI-assisted content creation.

Designed exclusively for New Zealand’s forward-thinking business professionals, content creators, and marketers, this comprehensive course is your gateway to mastering AI-enhanced business communication.

Whether you’re aiming to revolutionize your content creation process, elevate the quality of your business writing, or streamline efficiency, our carefully crafted modules (yes, of course, with the assistance of AI but human-guided and moderated!) are tailored to meet your needs.

Streamline Your Content Creation Process Like Never Before

As a business professional, content creator, or marketer, you understand the constant demands for high-quality, engaging, and timely content. But meeting these demands can be a daunting task, often leading to burnout and compromised quality. Our course empowers you to leverage the latest AI writing tools, enabling you to produce top-notch content in a fraction of the time, without sacrificing quality or creativity. Say goodbye to writer’s block and tedious revisions, and hello to a streamlined, efficient, and cost-effective content creation process.

Master the Art of Effective Prompting and Content Shaping

At the heart of our course lies the art of prompt engineering – the key to unlocking the full potential of AI writing tools. Learn the nuances of crafting clear, concise, and targeted prompts, ensuring that your AI assistant understands your exact requirements and delivers exceptional results. But that’s just the beginning. We’ll also delve into advanced techniques for shaping, editing, and polishing AI-generated content, enabling you to maintain brand consistency, accuracy, and a professional tone across all your business communications.

Don’t Forget the Human Touch

AI is fabulous, but it needs human input in key parts of the process to keep the quality high and ensure that Google likes your content. In this course, we’ll show you when, where and how to add your own unique, brand-savvy approach to the content being created.


From Thought-Provoking Reports to Captivating Social Media Posts

Whether you’re tasked with writing in-depth reports, persuasive marketing materials, engaging social media content, or optimized website copy, our course has you covered. We’ll explore the best AI tools and strategies for each specific writing task, equipping you with the skills to create truly compelling and impactful content across various media, done for you but with your careful curation. Discover how to leverage AI for data visualization, video scriptwriting, search engine optimization, and more, empowering you to elevate your business’s online presence and connect with your audience like never before.



Any marketer or business owner who wants to use AI effectively, whilst protecting your brand and keeping the quality high. Leverage the knowledge gained from this course to drive your business and advance your career in the exciting intersection of AI and communications.


Online Training Course: Effective Business Writing, Assisted by AI

Here’s what the course covers:

Lesson 1: Introduction to AI Writing

In this initial lesson, you’ll embark on an exciting journey into the world of AI writing tools. Discover how these cutting-edge technologies can streamline your content creation processes, ensuring unparalleled quality and consistency across all your business communications. From generative AI for text creation to AI-driven editing and proofreading tools, you’ll gain a comprehensive understanding of the different types of AI writing solutions available.

Key Benefits and Features:

  • Unlock Your Full Potential: Discover how AI can streamline your content creation workflow, saving you valuable time and effort.
  • Maintain Quality & Consistency: Learn how AI can ensure consistent brand voice and messaging across all your business communications.
  • Keeping it Human: Ensure that your content reflects Brand You, in both tone and quality.
  • Identify the Right Tools for You: Demystify the different types of AI writing tools available – generative AI, editing & proofreading, and SEO optimization.
  • Navigate the Ethical Landscape: Explore the responsible use of AI in writing and address potential pitfalls.
  • Make Informed Choices: Learn key criteria for selecting the best AI writing tools for your specific needs and budget.

Stop wondering about AI writing and start leveraging its power to transform your business communication!

Lesson 2: Mastering the Prompt

Unlock the true potential of AI writing tools by mastering the art of prompt engineering (don’t get overwhelmed, “prompts” are just briefs that you give to the AI). In this lesson, you’ll delve into the intricacies of crafting effective prompts that elicit the best responses from AI. Discover the key elements and best practices of prompt creation, enabling you to shape AI outputs that align seamlessly with your writing goals and content requirements.

Key Benefits and Features:

  • Write Like a Pro: Learn how to craft clear, concise, and specific prompts that guide AI tools to generate content that perfectly aligns with your goals.
  • Protect Your Brand: We’ll show you how to provide the necessary information to ensure that the content created is on-brand, relevant and effective.
  • Tailor Your Message: Discover how to customize prompts for different writing styles, from persuasive and informative to creative and stylistic.
  • Use Multiple AIs: Tap into the power of multiple AI tools, such as ChatGPT, Gemini and Claude, to ensure you’re getting the best of all worlds.
  • Context is King: Master techniques for providing clear context and eliminating ambiguity in your prompts, ensuring AI understands your exact needs.
  • Unlock Advanced Techniques: Explore advanced prompting methods like conditional logic and iterative prompting to refine and elevate your AI-generated content.
  • Boost Creativity: Learn how to leverage AI for more creative content, sparking unique ideas and captivating your audience.


Lesson 3: Business Communications

This lesson will equip you with the skills to leverage AI tools for creating impactful reports, white papers, presentations, and emails. Discover how to streamline your business communication processes while maintaining the highest standards of quality, accuracy, and professionalism and that ever-important human touch.

Key Benefits and Features:

  • Master the art of using AI to structure and write reports and white papers, ensuring a logical flow and coherent presentation of information.
  • Learn to conduct efficient research and synthesize complex data with the assistance of AI, enabling you to create comprehensive and insightful reports.
  • Harness AI’s capabilities to summarize complex data and generate engaging presentation content, captivating your audience and conveying key messages effectively.
  • Craft compelling email subject lines and openings with the help of AI, ensuring your messages stand out and capture the reader’s attention.


Lesson 4: Social Media

In the dynamic world of social media, capturing your audience’s attention is crucial. This lesson will empower you to leverage the power of AI to create captivating social media content and advertisements that resonate with your target audience. Discover how to craft engaging, shareable, and persuasive content that drives results and elevates your brand’s online presence in the midst of an ever-increasing tsunami of content that all looks the same.

Key Benefits and Features:

  • Unlock the secrets of using AI to write attention-grabbing social media posts and captions that capture your audience’s interest and encourage engagement.
  • Learn techniques for crafting highly engaging and shareable social media content with the assistance of AI, ensuring your posts stand out in crowded news feeds.
  • Craft Captivating Ads: Learn how to leverage AI to create compelling ad copy and headlines that grab attention and convert followers into customers.
  • Harness the Power of Emotion: Unleash the power of AI to incorporate emotional appeals and persuasive language in your social media content for maximum impact.
  • Go Viral with Trending Topics: Master the art of identifying and utilizing trending topics with AI to boost your social media reach and visibility.
  • Tailor Your Content for Success: Learn to adapt your social media content for different platforms, ensuring maximum effectiveness across all channels.


Lesson 5: Search

Struggling to get your website seen online? This lesson empowers you to leverage the power of AI to optimize your content for search engines and craft high-performing search ads, whilst avoiding Google’s algorithmic penalties for low-quality pure AI content.

Key Benefits and Features:

  • AI-Powered Keyword Research: Discover how AI tools streamline keyword research, helping you identify the right keywords to target your ideal audience.
  • Content Optimization Made Easy: Learn how AI can optimize your website copy and landing pages for search engines, boosting your organic traffic — and when YOU need to take control (and what to look for).
  • Craft Compelling Meta Descriptions & Titles: Master the art of creating attention-grabbing meta descriptions and titles with the help of AI, enticing users to click on your search results.
  • Write Winning Search Ads: Unleash the assistance of AI to generate compelling search ad copy that grabs attention, incorporates relevant keywords, and drives conversions.
  • Optimize & Refine for Peak Performance: Explore A/B testing strategies and leverage AI to continuously improve your search ad performance.

Lesson 6: Video

In the age of visual storytelling, video content has become a powerful medium for engaging audiences and conveying messages effectively. This lesson will unlock the potential of AI for creating captivating video content, from generating compelling scripts and storyboards to leveraging cutting-edge AI design and editing tools. Discover how to harness the power of AI to both simplify and elevate your video production process and deliver impactful, engaging content that resonates with your target audience.

  • Effortless Scriptwriting: Discover how AI can generate video scripts and storyboards, saving you time and effort while injecting humor and captivating storytelling elements.
  • Tailor Your Content for Success: Learn how to adapt your video content for different formats, ensuring maximum impact across platforms like YouTube, Instagram, and TikTok.
  • Unlock AI Design Tools: Explore the latest AI-powered design tools to create stunning visuals that elevate your video content and grab attention.
  • Streamline Editing with AI: Dive into the world of AI video editing tools, saving valuable time in the post-production process.

Stop spending too much time and money crafting video content. This lesson equips you with AI tools and strategies to create high-quality, engaging videos that captivate your audience and achieve your marketing goals!

Lesson 7: PR & Communications

Effective communication is the cornerstone of successful public relations and content marketing strategies. This lesson will equip you with the knowledge and skills to leverage AI for crafting compelling press releases, articles, and blog posts that capture attention and resonate with your target audience. Discover how to harness the power of AI to streamline your PR and content creation processes while maintaining a professional, newsworthy, and engaging tone that also reflects your brand personality.

Key Benefits and Features:

  • Effortless Press Release Creation: Discover how AI streamlines the process of writing press releases, helping you generate attention-grabbing headlines and summaries that get noticed.
  • Maintain Brand Voice & Professionalism: Learn how to leverage AI while ensuring your press releases maintain a professional and newsworthy tone, reflecting your brand’s unique voice.
  • Identify the Best AI Tools: Explore popular AI writing tools, learning how to utilize them effectively for content creation and topic research.
  • Elevate Your Articles and Blog Posts: Discover the best AI tools for content creation and topic research, learning how to craft prompts that target specific keywords, define your audience, and set the appropriate tone for your content.

Lesson 8: Shaping & Editing AI Outputs

While AI writing tools can significantly enhance your content creation processes, it’s crucial to ensure that the outputs align with your brand’s voice, maintain accuracy, and meet the highest standards of quality. This lesson will equip you with the essential skills to brief, shape and edit AI-generated content, enabling you to produce polished, professional, and engaging materials that resonate with your target audience.

Key Benefits and Features:

  • Discover proven techniques for fact-checking and ensuring accuracy in AI-generated content, eliminating potential biases and upholding the credibility of your brand.
  • Learn strategies for maintaining your brand’s unique voice and consistency throughout AI-generated content, ensuring a cohesive and recognizable tone across all your communications.
  • Master the art of proofreading and editing AI outputs for grammar, clarity, and flow.
  • Transform Drafts into Gems: This lesson equips you with the tools and strategies to polish AI-generated content into high-quality writing that shines and achieves your communication goals.



The next “Effective Business Writing, Assisted by AI” course begins on Thursday 25 July, 2024.

We release course lessons every week, on Thursdays (we operate on a timed-release timetable so that we can ensure the content is as up-to-date as possible, since AI tools change so much).

We typically recommend that you allow an average of 2-3 hours per lesson — less in the early stages of the course, more in latter stages as we explore more detailed topics.

Once you have access to a course lesson, you can take it whenever you wish, anytime 24/7. There is no requirement to complete the course over any particular timeframe.



This eight-part online training course is available for $797+GST. However we offer an EARLY BIRD DISCOUNT of $100 — pay just $697+GST for bookings received by the end of Thursday 18 July, 2024.

Bookings are confirmed on receipt of payment. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here.

Register Now for the next course

If you need more information, or require an invoice in advance, please send an email to with your requirements.


You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Effective Business Writing, Assisted by AI online training course.




Here’s a sampling of the recent feedback we’ve received:

  • It is great that we have managed to get an external perspective on marketing in the digital space – your expertise in this area is greatly appreciated. – Hazel T.
  • I really enjoyed the [Digital Marketing Workshop] today and got a lot out of it  – Nikki H.
  • Thanks for a great [Digital Marketing] session yesterday, really enjoyed it and learnt lotsIzi W
  • Thanks for an informative and interesting course. Your presentation held a good balance of theoretical and practical information and was clear and simple enough for a non IT Facebook novice like me to follow. There are many ideas that I have gained that I will attempt to incorporate in the overall marketing plan my team is currently developing for our brand. Facebook can offer so much more than I thought as a medium for communicating with our current and prospective customers. Julie D
  • I found this course fantastic, i started off knowing very little about Facebook (just how to run my own personal page) to now having a thorough understanding of ALL the things you can (and there is a lot). The course format was great and allowed knowledge to be built up over time. Course length was great and this will definitely be something i come back to constantly as we develop our Facebook pages more within my company. Aleisha H
  • I have really enjoyed the course and the way it was structured. It was informative and interesting – liked the way you incorporated slide-shows, video, statistics and different forms of media to provide information. Lisa C



This course has been created and is tutored by Michael Carney, who heads up Netmarketing Courses.

Michael is a veteran marketer with an insatiable passion for whatever’s new, different, exciting or interesting in the world of communications (and especially in the digital space). Michael has decades of experience in marketing and has been online since 1987. He can be variously described as a digital marketing trainer, adman, media director, strategist, researcher, copywriter, consultant, playwright and dad.

Michael is probably best known for his many years as Media Director of a number of leading NZ advertising agencies, including MDA Mackay King (now Saatchi & Saatchi) and HKM Rialto (since merged with Colenso BBDO). More recently he worked in strategic roles with MediaCom New Zealand and Grey Worldwide and was Strategic Planning Director for the Media Counsel before setting up Netmarketing Courses in 2010.

Michael is also the author of “Trade Me Success Secrets: How To Buy and Sell Effectively on NZ’s Favourite Auction Site”, now in its second edition.

Michael was chairman of the NZ Marketing Association’s Network of Digital Marketers from 2009 until  2013.

Michael is the Digital and Strategy Director for the Good Gravy advertising agency.



This course is browser-based and can be accessed through Chrome, Firefox or other web browsers.

The course is a blend of text, images and videos.

Each section includes recommended Action Steps and Exercises to help you implement what you have learned.

Individual advice and assistance is available if required from the course tutor, Michael Carney, typically in the first instance via email.


To reserve your place in this course, please pay by credit card through PayPal by clicking here.

Register Now for the next course


Michael Carney Written by: