Tag Archives: Compete

NZ’s Leading Pinterest Pages

We’re slowly assembling a database of Pinterest Pages created by or for NZ businesses and we’d welcome your input. Please tell us in the comments about any NZ business pages on Pinterest with more than 100 followers (yes, as few as that — Pinterest is still an acquired taste for most New Zealand marketers, and Kiwi companies have only a fraction of the followers on Pinterest when compared to the numbers they have attracted on Facebook or Twitter).

On the inevitably-flawed basis of the 497 NZ Pinterest Pages we’ve collected and analysed so far, here are the Top Ten Kiwi pages (ranked by Numbers of Followers), as at March 12 2013:

10. Black Cow Nz (mystichillsnz) — 551 Followers

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9. DressMePretty .Co.NZ (DressMePrettyNZ) — 592 Followers

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8. Good as Gold (goodasgold) — 690 Followers

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7. Glassons (glassons) — 866 Followers

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6. Farmers – Your Store (farmersnz) — 918 Followers

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5. Superette (superettestore) — 978 Followers

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4. Pure New Zealand (purenewzealand) — 1192 Followers

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3. Styled NZ (StyledNZ) — 2,215 Followers

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2. Air New Zealand (airnewzealand) — 2,338 Followers

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And, leading the charge (and, frankly, way, way out in front):

1. Michelle Halford (mgrim) — 15,808 Followers

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NB: We’ve included Michelle in this list because her blog accepts advertising and sponsorship revenues, which from our perspective makes her operation a business. We left out a large number of other Kiwis who might otherwise belong on this list because, at least from what we could observe, they pin for pleasure rather than for business purposes.

 

Content Types

The types of Pinterest pages that are topping the polls here are no real surprise. As we noted in an earlier article, these are the most popular content types on Pinterest:

If your product falls within one of those categories, we recommend that you consider adding a Pinterest Page to your product portfolio, sooner rather than later — 291,000 Kiwi consumers visited the site in December 2012, according to Nielsen Online Ratings. That may be only about a tenth of the number of NZ visitors attracted to Facebook, but it’s still a sizeable chunk of potential buyers of your products or services.

PS We would be remiss if we didn’t mention that we cover Pinterest in detail in Lesson Two of our Advanced Social Media Marketing course.

 

Pinterest: Women Browse, Men Buy?

Intriguing piece of Pinterest research from Compete (channeled via eWay):

"One thing [marketers] looking to incorporate Pinterest into their online marketing strategies should be aware of is that more men than women end up purchasing something after visiting Pinterest. A new survey from Compete found 80 percent of Pinterest users are women, but just 17 percent of female shoppers purchase after visiting the site, compared to 37 percent of male shoppers."

Other interesting data from the Compete study:

Check out more Compete data about Pinterest here.

Marketers Still Struggle With Social Media

Picture Source: fireflythegreat on flickr

In March, the UK-based Chartered Institute of Marketing released Wave One of its Social Media Benchmark Report. The study, canvassing the opinion of 1295 marketers (64% of them in the UK), sought to understand how businesses are adapting to, investing in and drawing value from social media. Funny, we often wonder the same thing.

Here are some of the main points:

  • 71% of businesses surveyed are using Twitter
  • 56% Facebook
  • 53% LinkedIn
  • 41% YouTube

Why are marketers using social media?

  • 28% Just experimenting
  • 27% Core part of campaign
  • 18% Customers use it
  • 12% It’s expected
  • 5% Other
  • 3% Don’t know
  • 2% Our competitors are there

How are they doing?

Not so good. Just 16% of marketers rate their efforts on Facebook as Extremely Effective, while a surprising 33% admit that their activities on the site are Not At All Effective.

The other social media also score badly:

  • Twitter: 15% Extremely Effective, 24% Not At All Effective
  • LinkedIn: 15% Extremely Effective, 37% Not At All Effective
  • YouTube: 9% Extremely Effective, 44% Not At All Effective

Oh dear.

And as for skills:

  • 6% think their social media skills and competencies are optimal
  • 32% rate themselves average
  • 31% see themselves as improving but below the industry average
  • 19% confess they are fundamentally ill-equipped
  • 12% don’t know what to think (which tells its own story)

Still a bit of work to do, then. Perhaps they need a little bit of help.