If you haven’t already mastered Social Media Marketing, you’re missing out on a vital weapon in your marketing arsenal.
Not yet convinced? Check out these key statistics which show why you should be marketing in Social Media in 2014:
- 90% of Kiwis between 18 and 39 now use social media (Colmar Brunton research, July 2013)
- Facebook alone reaches 75% of 35-54s in a typical month (Nielsen Online Ratings, September 2013)
- Older audiences can be found there too. 70% of those in the 60-64 age group use social media, as do 66% of those aged 65-69 and 58% of those over 70 (Colmar Brunton research, July 2013)
- A word of warning: Social Media Marketing is not just a matter of tossing a few ads on Facebook. “Kiwi social media users are open to connecting with brands but brands must have a good reason to be using social media understand who they’re engaging with, and what they’re interested in. Overt advertising on social media is seen as intrusive – 78% of people don’t like advertisements on social media and that rises to 82% when it is on mobiles or tablets.” (Colmar Brunton Innovation and Business Development Director Vanessa Clark)
- Social Media is not just for connecting with friends. 40% of New Zealanders have been contacted about a potential job opportunity via a social media network and 17% of New Zealand respondents had successfully secured a new job opportunity in this way (Kelly Global Workforce Index, November 2013)
- Kiwis use Social Media for purchase recommendations. 85% of buying decisions are made by researching the web for recommendations and information. 92% of Kiwis trust recommendations from their peers. (Localist, November 2013)
- They’re very frequent visitors. 24% of Kiwis use their 4G smartphone or tablet to check social media apps at least 20 times a day (Vodafone 4G Network Report, November 2013)
- Social media is now considered more important than traditional print advertising in [industries such as] the food and beverage industry (Grant Thornton International Food and Beverage report, October 2013)
- “Social media has increased the speed of delivery of the message to market, enabling adaptability and a quick reaction time, but only if the organisation is geared up for it. An online presence can be a game changer for companies operating in a country like New Zealand, where retailer power is concentrated.” (Grant Thornton New Zealand Partner and National Leader, Food and Beverage, Simon Hunter)
- Male business owners (in particular) need to lift their social media game. Over a quarter of women SME operators (27%) use a social media site to promote their business, compared to 21% of men. (MYOB Business Monitor, August 2013)
- Mastering social media can lead to more effective business development too. 92% of business people say that networking is a key part of professional development and business success, but only 8% of respondents chose social media outlets such as Facebook, Twitter and LinkedIn as their preferred method of networking. (The Icehouse survey, August 2013)
- Social Media drives Engagement with Consumers. “The X Factor NZ has become the most socialised television show in New Zealand listeners, the show’s Facebook community numbers 109,000 fans (and counting), with up to 70,000 people actively talking about the programme at any one time, and individual status updates having an organic reach of 300,000 users.” (TV3, July 2013)
Have we made our case about the strategic importance of Social Media Marketing? Then may we recommend that you take advantage of our special Summer School offer of a 25% discount on one or more of our online training courses.
The special Summer School editions of each course begin on Friday December 20.
How the Summer School works: on the first day of each course, we send you login and password details, at which point you are able to access all lessons. Then twice a week over the next several weeks we send you Course Notes for each Lesson.
Please note that you are able to access the course anytime 24/7, and can proceed at your own pace through the course — the course remains online for you to access when convenient.
Here are the course details (click through for more information):
This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Summer School special offer for our Social Media Marketing online course, please click here.
Because Social Media never stands still, we’ve developed a course that has as its focus the very latest developments in the medium. This course is designed for those who already have a solid understanding of Social Media Marketing and wish to keep themselves as up-to-date as possible. The course covers the latest happenings on Facebook, Twitter, Pinterest, Instagram, Google Plus, LinkedIn, YouTube and a great deal more.
For more details of the Summer School special offer for our Advanced Social Media Marketing programme, please click here.
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Summer School special offer for our Facebook Accelerator programme, please click here.
Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.
For more details of the Summer School special offer for our Mastering eCommerce programme, please click here.
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Summer School special offer for our Complete Facebook Marketing programme, please click here.
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the Summer School special offer for our How to Use LinkedIn Effectively programme, please click here.