As we’ve mentioned a time or two on this blog before, we regularly monitor around 25,000 New Zealand Facebook pages, taking particular note of the pages getting most talked about.
Over the last week, the Northland Regional Council‘s Facebook page has popped up on our radar, achieving 9,312 Engagements (what Facebook calls “People Talking About“) despite having just 3,840 followers.
What, we wondered, was all the fuss about?
Turns out that it’s Redback Spiders. Here’s the post that got most of the attention, talking about an Australian illegal immigrant:
Apart from the 2,855 shares and 842 likes/reactions, the post also attracted 725 comments, many asking about the Council’s observation that “there are established red back populations in New Zealand”. (Yes, notes the Council, “Red back spiders have been recorded as established in New Zealand since the 1980’s. There are populations in Otago, New Plymouth and most recently, Taupo.“)
Congrats, Northland Regional Council, for getting so much attention to your post. An important public service message (though we wish the topic wasn’t quite so disturbing).
Other Popular NZ Facebook Pages
Other high-performing Kiwi Facebook pages at the moment include:
AGI Education, celebrating the official opening of AGI’s new Epsom campus (9,012 Engagement, 2,240 followers):
Hossack Station Trophy Hunting (2,641 Engagement, 1,987 followers):
Zero to Five Baby Quality Baby and Kids Gear (5266 Engaged, 4916 followers)
(Sadly, this post also fell into the Public Service category, for the worst of reasons).
If you’d like to improve the performance of your Social Media Marketing courses, here are our current courses (click on the links for more details about each course):
SOCIAL MEDIA MARKETING COURSES
Facebook Accelerator Programme
So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.
For more details of the Facebook Accelerator programme, please click here.
The Principles & Practice of Social Media Marketing
This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
For more details of the Social Media Marketing online course, please click here.
The Complete Facebook Marketing Course
For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.
For more details of the Complete Facebook Marketing programme, please click here.
How to Prepare an Effective Social Media Brief
Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.
For more details of the How to Prepare an Effective Social Media Brief programme, please click here.
How to Use LinkedIn Effectively – For Your Business And Your Career
This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.
For more details of the How to Use LinkedIn Effectively programme, please click here.
ONLINE VIDEO MARKETING COURSE
Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Remember the old cliche that a picture is worth a thousand words? According to an estimate by Dr James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words.
So let’s cut to the chase. It’s well past time for you to upskill yourself in online video marketing. That’s why we’re launching our newest short course on the topic.
For more details of the Online Video Marketing course, please click here.
