Marketing has always been a highly competitive business — but these days it’s even more cutthroat than ever.
And, to make matters worse, your prospective customers are doing their own homework, browsing online and clicking and making buying decisions before you can even make your pitch. By the time you even know that they were in the market, it’s too late.
But what if you could position yourself early in the decision-making process? What if you could become an integral component of your prospects’ research?
What if you could become perceived as one of the authorities in your marketing service category, thanks to your very own ebook that tells prospects what they need to know in order to make informed decisions in your niche?
And what if you could then stay in touch with those prospects for a full 12 months, providing ongoing content that highlights your specialist expertise, culminating in your very own chapter in an authoritative Marketing Yearbook?
That’s what’s on offer through this Thought Leadership initiative, which begins with us developing a signature ebook on your behalf.
Your ebook can then be offered free of charge (in return for contact details and messaging permission, naturally) to NZ business prospects.
Recipients of the ebook will also be plugged into an email series, with follow-up information sent out to an agreed schedule.
This would be one of a series of ebooks we are creating as part of our NZ Marketing Yearbook 2020 series, and each ebook will also promote the other ebooks in the series.
But the ebook is only the beginning of this twelve-month marketing programme.
We follow up with an ongoing series of ARTICLES (credited to you) discussing various aspects of YOUR TOPIC, published monthly to our Marketing Yearbook website over 12 months.
Your ebook and your articles will also be:
- promoted to marketers through our blogs and newsletters (Marketing Yearbook, Marketing Trends, SocialMedia.org.nz and Marketing Monitor)
- cross-promoted to 34,000 Kiwi business people through Facebook and LinkedIn NZ Business Groups
- advertised to 10,000 newsletter subscribers and 38,736 monthly website visitors as part of an ongoing campaign through marketing media
- submitted to business publications and the news media and distributed globally through regular press releases
- featured monthly in an ongoing series of VIDEOS about New Zealand Marketing topics, posted online over 12 months across YouTube, Vimeo, LinkedIn, Facebook, Instagram and our new BusinessTV.nz video channel
You will also become the exclusive sponsor of a chapter about YOUR TOPIC (bearing your branding) in the upcoming NZ MARKETING YEARBOOK 2020, to be published in Winter 2020 (you will be provided with the full Yearbook in electronic form, along with 20 complimentary printed copies, with the ability to order more as required).
The Value
Here’s our evaluation of the worth of the various elements on offer:
Special Report, up to 30 pages, provided in ebook format – $6,000
Dedicated website, sales page, email follow-up sequence – $3,000
Monthly Articles x 12 – $7,200
Monthly Videos x 12 – $6,000
Chapter Sponsorship NZ Marketing Yearbook – $3,000
NZ Marketing Yearbook, 20 copies – $700
Category Exclusivity, sponsorship, branding – $4,000
TOTAL VALUE: $30,100
*Ebooks will be produced and published on a mutually-agreed timetable, subject to the proviso that those who sign up first will have the option to be the first to have their ebook produced and released.
Whenever your campaign begins, you will receive 12 months of publicity and promotion.
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Your Investment
For our foundation sponsors, we’re offering this high-value package for just $1250+GST per month for twelve months.
SPECIAL OFFER FOR THE FAST MOVERS
Sign up for your topic NOW, make your first payment by the end of August 2019 and pay just $1000+GST per month for 12 months (SAVE $3000)
OR
Make a single upfront payment of $9900+GST (SAVE $5100)
For more information, and to sign up for this Thought Leadership initiative,
please contact Michael Carney by phone (021 1493 403) or email (info [AT] socialmedia.org.nz).
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Sponsorship of each topic is category-exclusive, and categories are available on a first-come, first-served basis.
ABOUT US
The ebook and other materials will be compiled and written by Michael Carney, principal of NZ online training services provider, Netmarketing Courses.
Michael is a highly-experienced marketer with an insatiable passion for whatever’s new, different, exciting or interesting in the world of communications (and especially in the digital space). Michael has been online since 1987 — and can be variously described as a digital marketing trainer, adman, media director, strategist, researcher, copywriter, consultant, playwright and dad.
He is probably best known for his many years as Media Director of a number of leading NZ advertising agencies, including MDA Mackay King (now Saatchi & Saatchi) and HKM Rialto (since merged with Colenso BBDO). More recently he worked in strategic roles with MediaCom New Zealand and Grey Worldwide and was Strategic Planning Director for the Media Counsel before setting up Netmarketing Courses.
Michael is also the author of the top-selling book “Trade Me Success Secrets: How To Buy and Sell Effectively on NZ’s Favourite Auction Site”, and has written a total of six books, with a seventh currently in preparation.
Over many years, Michael has also created a number of comprehensive presentations and reports dealing with marketing trends of relevance to NZ.
Michael was chairman of the NZ Marketing Association’s Network of Digital Marketers from 2009 until March 2013.
For more information, and to sign up for this Thought Leadership initiative,
please contact Michael Carney by phone (021 1493 403) or email (info [AT] socialmedia.org.nz).
