Are New Zealand businesses wasting ten million dollars a year?

Came across these interesting comments about the importance of training, in the book “The Hard Thing About Hard Things” by Ben Horowitz (co-founder of the technology venture capital firm Andreessen Horowitz):

Training is, quite simply, one of the highest leverage activities a manager can perform. Consider for a moment the possibility of your putting on a series of four lectures for members of your company. Let’s count on three hours preparation for each hour of course time – twelve hours of work in total. Say that you have ten students in your class.

“Next year they will work a total of about 20,000 hours for your organisation. If you’re training efforts result in a 1% improvement in your subordinates’ performance, your company will gain the equivalent of 200 hours of work as the result of the expenditure of your twelve hours.”

As you might imagine, given that we are in the training business, these are sentiments we heartily endorse.

To ponder those thoughts in a marketing context:

New Zealand businesses spent more than a billion dollars on digital marketing in 2018, a total that will continue to grow this year.

If, as a result of a better understanding of digital marketing, Kiwi businesses spent just 1% of those dollars more effectively in 2019, that represents more than $10 million spent wisely.

So how can you improve your digital marketing knowledge?

Thought you’d never ask. May we invite you to check out our range of digital marketing courses:

For those new to Digital Marketing:

Digital Marketing 101


Digital Marketing 101 is a 26-part online training course designed for students who may know very little about Digital Marketing, touching on a wide range of Digital Marketing topics over a six-month period.

For more information about Digital Marketing 101, please click here.


For those who have a solid understanding of the basics of Digital Marketing but worry that they’re falling behind on all the latest developments:

This brand new, hot-off-the-virtual-presses course is dedicated to delivering the very latest information about Digital Marketing. It is freshly developed in 2019 and will be revised and updated throughout the year.

This online training course covers exactly what you need to know to survive and prosper in 2019, across a variety of digital marketing disciplines, including:

  • Social Media
  • Search Marketing
  • Online Video
  • Marketing Automation
  • Paid Advertising
  • Artificial Intelligence
  • Influencer Marketing
  • Data-Driven Marketing
  • Content Marketing
  • Email Marketing
  • Messaging
  • Analytics
  • Other Technologies to Watch

For full information about the Advanced Digital Marketing course, click here.

The Principles & Practice of Social Media Marketing

This is a thirteen-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

Facebook Accelerator Programme

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

The Complete Facebook Marketing Course
Complete Facebook Marketing course

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

Mastering Facebook Advertising


This is a nine-part eCourse providing a comprehensive introduction to paid Facebook Advertising.

For more details of the Mastering Facebook Ads online training course, please click here.

Instagram Marketing course


If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.

You’ll find out the details of this Instagram Marketing seven-part online training course by clicking here.

Influencer Marketing course


Our Influencer Marketing online training course is a nine-part course which covers the importance of Influencer Marketing, helps you to determine the smartest and most effective strategies — and to explore how to identify effective Kiwi micro-influencers who will be good ambassadors for your brand.

For more information about our Influencer Marketing course, please click here.

Writing for the Web course


Effective writing has become an absolutely core competency when communicating online. Not just any writing, however. Different media require different approaches. The headline that might have looked wonderful in the newspaper probably won’t fit within the constraints of Facebook or Instagram character counts.

Our Writing for the Web course covers the key elements you need to know to communicate effectively to online audiences.

For more information about our Writing for the Web course, please click here.


Mastering eCommerce

Mastering eCommerce course

Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

How to Prepare an Effective Social Media Brief
Preparing an Effective Social Media Marketing Brief

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
How to Use LinkedIn Effectively - for your Business and your Career

This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

Online Video Marketing - Short Course

Online Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

It’s well past time for you to upskill yourself in online video marketing, with our seven week course on Online Video Marketing. For more details, please click here.

Are you wasting thousands or millions of dollars because of what you don’t know? Get your digital marketing knowledge up to speed for 2019 with one of our courses!

Michael Carney Written by: