Avoid Random Acts of Social Media

What’s your Social Media Marketing Strategy?

Or should we, dare we, ask: do you even have a Social Media Marketing Strategy?

If not, you risk falling into what Tim  Hughes calls random acts of social that are killing your business.

What do we mean?

Here’s an example, from an NZ restaurant we mercifully choose not to name:

Yeah, we don’t know what effect they were going for, either. But it certainly doesn’t entice us to darken their doorstep. [See what we did, there.]

Here’s another example. Cute kid and all, and lots of people like the pictures, but they do little for the local brand.

For the record, the post was for a plumber. You couldn’t tell that from the copy, although the part clutched by the little child might have given you a hint (but probably not).

And then there’s this example of classic Kiwi tradie hijinks, just a bit of fun but hardly conducive to supporting the “ask a professional” message.

What about you? Do you have a comprehensive, planned social media marketing strategy or are you also given to random acts of social media?

Have you taken the time to prepare a social media content calendar for the weeks and months ahead — or do you suddenly think “we haven’t posted on Facebook/Instagram/Tiktok/Twitter/YouTube for a while, what can we talk about?”

If you’re not sure exactly what you should post about in social media, or if you need guidance in this whole social media marketing lark, we can help.

We offer a number of online training courses covering various aspects of social media marketing. Check out the details below.



The Principles & Practice of Social Media Marketing

For those new to Social Media Marketing: this is a thirteen-part online training course providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

We also have a combined course that will help you master both of New Zealand’s most powerful social media:

By far the most powerful social media channels for NZ marketers these days are Facebook and Instagram.

That’s where the audiences are, and that’s where YOU need to be.

  • Through Facebook you can reach an estimated 3.1 million Kiwis 13+
  • Through Instagram you can reach an estimated 1.95 million Kiwis 13+

Of course, there’s rather more to Facebook and Instagram marketing than making a few posts or taking a few pretty pictures and hoping to reach large numbers of your target audience.

Effective social media marketing requires the right knowledge, tools, tips and techniques to help you get noticed and to encourage your audience to engage with you and your brand.

That’s where we can help.

We have a number of social media marketing courses available already but, in recognition of the combined strengths of Facebook and Instagram, we’ve taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Mastering Facebook and Instagram Marketing online training course.

This combined will bring you up to speed with what’s required to make your social media marketing on Facebook and Instagram really work for you in 2021.

Check out the details of our Mastering Facebook and Instagram Marketing online training course by clicking here.

If you want to focus just on Paid Advertising on Instagram and Facebook — a wise idea, given that both networks are restricting organic (unpaid) reach — we have a ten-part course covering exactly that:

What can you do to improve your Facebook & Instagram Advertising activities?

Learn what works, and what doesn’t, through our online training course.

In this ten-part online training course, we will take you step-by-step through what you need to know to understand and master advertising on Facebook & Instagram.

For full online training course details, click here:
Mastering Advertising on Facebook & Instagram



Facebook Accelerator Programme

So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator online training course, please click here.

The Complete Facebook Marketing Course
Complete Facebook Marketing course

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training course which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

Mastering Facebook Advertising


This is a nine-part online training course providing a comprehensive introduction to paid Facebook Advertising.

For more details of the Mastering Facebook Ads online training course, please click here.

Instagram Marketing course


If your target audience is Under 35, Instagram absolutely must be one of your marketing options. This course will give you a solid introduction to this fast-growing social medium.

You’ll find out the details of this Instagram Marketing seven-part online training course by clicking here.

How to Prepare an Effective Social Media Brief
Preparing an Effective Social Media Marketing Brief

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This online training course is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

Michael Carney Written by: